CompanyFirst

CompanyFirst is a Chicago-based venture capital and advisory firm dedicated to fostering the growth of strong brands and companies. Established in 2019, CompanyFirst Capital Fund I is the firm's inaugural venture capital fund, which focuses on investments within the United States. The fund primarily targets sectors such as retail, apparel, and consumer durables, as well as non-durables, aiming to support innovative businesses in these industries. Through its investment strategies and advisory services, CompanyFirst seeks to build enduring value and drive success for its portfolio companies.

Jason Starr

Founder and Managing Director

7 past transactions

alder

Seed Round in 2022
Alder is an e-commerce company that specializes in outdoor apparel designed specifically for women. It stands out in the market by offering inclusive sizing ranging from XS to 4X, which is significantly broader than the typical size range found in outdoor and athletic apparel brands. The company emphasizes female-focused design and prioritizes sustainable and ethical production practices. Alder's brand identity is characterized by a playful approach, contrasting sharply with the performance-driven and often intense image of existing outdoor brands. This combination of inclusivity, thoughtful design, and commitment to sustainability enables Alder to cater to a diverse customer base seeking comfort and style in outdoor clothing.

Adgile Media Group

Seed Round in 2022
Operator of an advertising company intended to offer nationwide truck-side advertising services. The company utilizes geofencing technology to create impactful advertisements that are displayed on trucks by reaching target markets through their virtual fleet system and serving additional ads to users who have seen the trucks, enabling businesses to improve their brand's public perception and increase traffic in both the physical and digital space.

Young King Hair Care

Seed Round in 2021
Young King Hair Care is a Georgia-based brand specializing in natural hair care products designed specifically for boys with textured hair. The brand aims to empower young males by encouraging them to embrace and celebrate their unique hair. Its product line includes a leave-in conditioner, an essential oils blend, and a curling cream, all formulated with plant-based ingredients such as shea butter, marshmallow root, grapeseed oil, avocado oil, and argan oil. These products are free from harmful chemicals like phthalates, sulfates, and parabens, promoting healthy hair growth and enhancing the confidence of multicultural boys. Young King Hair Care is committed to redefining young male grooming through quality, safe, and effective hair care solutions.

Caraway

Seed Round in 2020
Caraway Home, Inc. specializes in manufacturing non-toxic, nonstick ceramic cookware designed to enhance cooking experiences. Founded in 2018 and based in New York City, the company offers a range of products, including cookware sets that feature a frying pan, sauté pan, saucepan, Dutch oven, and various storage solutions. Caraway's products are crafted from naturally smooth ceramic, avoiding harmful chemicals like polytetrafluoroethylene (Teflon), promoting both health and usability. The company sells its products directly to consumers through its website, aiming to provide well-designed cookware that is easy to maintain and contributes to healthier cooking practices.

ICONIC Protein

Funding Round in 2020
ICONIC is committed to using clean-label, premium ingredients that not only taste great but also are good for you. ICONIC is 100% all natural with no artificial ingredients or chemicals. Their protein is grass-fed, and all of their flavors are made with ingredients you can pronounce and understand.

Murphy's Naturals

Venture Round in 2019
Murphy's Naturals, Inc. is a company that believes in the importance of all-natural products and the benefits they provide. They truly believe that health and wellness come from the environment. Founded by Philip Freeman and named after his best buddy Murphy, Murphy's Naturals creates products which are made from responsibly sourced plant based ingredients. They leave out all of the chemicals and toxins and instead focus on providing amazing earth-friendly products that will help others through its purchases.

Stantt

Series A in 2019
Stantt LLC is a New York-based company that specializes in manufacturing men's shirts and offers a wide range of sizes, totaling 75 options, to ensure a customized fit. Established in 2012, Stantt distributes its products primarily through an e-commerce platform, complemented by a physical showroom in New York. The company employs innovative technology that utilizes real body scans to create sizes from scratch, allowing customers to select shirts tailored to their individual measurements. This ensures a proper fit and enhances the online shopping experience by delivering personalized apparel directly to customers' homes.
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