K2VC

K2VC is a venture capital firm based in Beijing, China, founded in 2010. The firm specializes in angel and early-stage investments, primarily targeting technology start-ups within the Chinese market. K2VC focuses on sectors such as internet, e-commerce, mobile internet, fintech, consumption, new energy, advanced manufacturing, and software. The firm aims to promote innovation and technological advancement by supporting innovative business models and lifestyles.

Yuan Cui

Founding Partner

Tao Peng

Partner

Yunhai Wang

Managing Partner

Yao Wu

Partner

Past deals in Shopping

Niu Daji

Series A in 2022
Niudaji is a new community chain retail brand dedicated to providing daily fresh beef, fresh beef pre-made dishes, fresh beef snacks and other products for urban community residents. The direct connection mode ensures that the beef is freshly slaughtered in the early morning of the day and arrives at the store within 2 hours.

Trendy

Series B in 2021
Chaowanzu is a blind box community where users can customize toys according to their personal preferences through this platform. The products mainly include Happy Train and Wedding Flower Girl series.

Hok Bee

Series A in 2021
Developer of a furniture e-commerce platform. The company operates both online and offline, providing customers around China with convenient and efficient furniture ordering & delivery services.

Plum

Series B in 2019
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services. Plum was founded on 2015 and is headquartered in Beijing, China.

Haoyiku

Series C in 2019
Haoyiku, founded in 2017 by Qiangqiang Wu and based in Hangzhou, China, operates as a community-based e-commerce platform specializing in apparel. The company is part of the Webuy/Jingling Group, which includes various brands and focuses on social e-commerce. Haoyiku allows merchants to share links to items for sale through WeChat, enabling customers to make direct purchases within the app. This business model leverages social media to enhance the shopping experience and facilitate connections between merchants and consumers.

WeGet

Series A in 2019
WeGet Group Inc. is an online retailer based in Los Angeles, California, specializing in women's fashion and apparel. Founded in 2018, the company offers a diverse range of products, including clothing, handbags, home decor, and cosmetics. WeGet distinguishes itself through its social e-commerce platform, which emphasizes engaging content, social interaction, and influencer recommendations. This approach fosters a communal shopping experience, allowing customers to discover products that align with their personal preferences.

GardenLis

Angel Round in 2018
GardenLis is a fashion apparel company that focuses on R&D, design, production and sales. Since its establishment, the company has been focusing on the brand “gardenlis”, which produces and sells fashionable large-size women's clothing for people over 25 years old .

Abox Yihe

Series A in 2018
Abox box is a women's clothing subscription platform.

Fordeal

Series C in 2018
Fordeal is an online cross-border lifestyle products shopping platform.

Xiangwushuo

Series B in 2018
Xiangwushuo operates an online platform that enables users to buy and sell unused items, facilitating the effective use of idle consumer goods. Based in Beijing, China, the platform also allows business owners to promote and sell their products online. Users can give away their products by providing information to the platform, while others can acquire these items by paying delivery fees and using reward points known as Little Red Flower. This system not only encourages transactions but also incentivizes user engagement through activities like inviting friends to join. Xiangwushuo thus promotes a circular economy by connecting individuals and businesses in the exchange of goods.

Haoyiku

Series B in 2018
Haoyiku, founded in 2017 by Qiangqiang Wu and based in Hangzhou, China, operates as a community-based e-commerce platform specializing in apparel. The company is part of the Webuy/Jingling Group, which includes various brands and focuses on social e-commerce. Haoyiku allows merchants to share links to items for sale through WeChat, enabling customers to make direct purchases within the app. This business model leverages social media to enhance the shopping experience and facilitate connections between merchants and consumers.

Haoyiku

Series B in 2018
Haoyiku, founded in 2017 by Qiangqiang Wu and based in Hangzhou, China, operates as a community-based e-commerce platform specializing in apparel. The company is part of the Webuy/Jingling Group, which includes various brands and focuses on social e-commerce. Haoyiku allows merchants to share links to items for sale through WeChat, enabling customers to make direct purchases within the app. This business model leverages social media to enhance the shopping experience and facilitate connections between merchants and consumers.

The Good Stuff

Series B in 2018
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

InYard

Seed Round in 2018
InYard is an e-commerce company that specializes in designing and supplying high-quality furniture. The company focuses on providing customers with a wide array of affordable furniture options that are easy to assemble. InYard has developed a quantifiable customization model, allowing customers to personalize their furniture selections to better meet their individual needs and preferences. This innovative approach aims to enhance the overall shopping experience by offering more tailored choices in the furniture market.

Haoyiku

Series A in 2018
Haoyiku, founded in 2017 by Qiangqiang Wu and based in Hangzhou, China, operates as a community-based e-commerce platform specializing in apparel. The company is part of the Webuy/Jingling Group, which includes various brands and focuses on social e-commerce. Haoyiku allows merchants to share links to items for sale through WeChat, enabling customers to make direct purchases within the app. This business model leverages social media to enhance the shopping experience and facilitate connections between merchants and consumers.

Haoyiku

Series A in 2018
Haoyiku, founded in 2017 by Qiangqiang Wu and based in Hangzhou, China, operates as a community-based e-commerce platform specializing in apparel. The company is part of the Webuy/Jingling Group, which includes various brands and focuses on social e-commerce. Haoyiku allows merchants to share links to items for sale through WeChat, enabling customers to make direct purchases within the app. This business model leverages social media to enhance the shopping experience and facilitate connections between merchants and consumers.

INXX

Series B in 2018
Hangzhou INXX Fashion Co., Ltd. is a high fashion clothing brand based in Hangzhou, China, specializing in the retail of apparel and accessories through online platforms. The company focuses on delivering contemporary fashion items, catering to a modern consumer base that values style and convenience. By leveraging the internet for its sales, INXX aims to reach a broader audience and adapt to the evolving retail landscape.

Cloudo

Series A in 2018
Cloudo Kids Limited owns and operates a retail store for children’s clothing in the United Kingdom. The company offers trousers and leggings, sweaters, tops, T-shirts, cardigans and sweaters, leggings, coats and jackets, loafers, slip-ons, boots, shorts and skirts, hats, skirts, dresses, socks and tights, cardigans, bodysuits, Polo shirts, shirts, bodysuits, jackets, headbands, swimwear, sweatshirts, bags, underwear, vests, playsuits, tracksuits, bloomers, tights, scarves, pre-walkers, booties, socks, waistcoats, coats, and jumpers for babies. It also provides cardigans and sweaters, coats and jackets, dresses, headbands, playsuits and jumpsuits, swimwear, shorts and skirts, socks and tights, tops, tracksuits, underwear, and trousers and leggings for girls; and cardigans and sweaters, coats and jackets, outfit sets, shorts, socks, swimwear, tops, tracksuits, underwear, and trousers for boys. In addition, the company offers accessories, including hats, bags, scarves, bodysuits, backpacks, sunglasses, and socks for boys and girls; shoes, including boots, babies and toddlers, loafers and pumps, sandals, and trainers; and toys and gifts, including babies, jewelry, and dolls and accessories. It also sells products online. The company was founded in 2008 and is based in Birmingham, United Kingdom.

The Good Stuff

Series B in 2018
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

Quanwu Youpin

Series A in 2017
Quanwu Youpin is the furniture e-commerce platform.

Haoyiku

Angel Round in 2017
Haoyiku, founded in 2017 by Qiangqiang Wu and based in Hangzhou, China, operates as a community-based e-commerce platform specializing in apparel. The company is part of the Webuy/Jingling Group, which includes various brands and focuses on social e-commerce. Haoyiku allows merchants to share links to items for sale through WeChat, enabling customers to make direct purchases within the app. This business model leverages social media to enhance the shopping experience and facilitate connections between merchants and consumers.

Plum

Series A in 2017
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services. Plum was founded on 2015 and is headquartered in Beijing, China.

ShopeX

Series D in 2017
ShopEx is an e-commerce software and service provider in China. It focuses on the research and development of e-commerce software and provision of related solutions and services. ShopEx has become the largest and most experienced professional team and develops e-commerce software with independent core technology and intellectual property rights and services.

Yamibuy

Series A in 2017
Founded in 2013 by CEO Alex Zhou, Yamibuy is the leading e-commerce site to purchase the most complete selection of Asian products. Rapid year-over-year growth since the company’s founding has earned Yamibuy the distinction of being the most popular one-stop shopping destination among the Chinese community in North America.

Ms.Onion

Series B in 2017
Ms.Onion is a cross-border e-commerce platform.

Super-in

Series A in 2017
The Super-in Group Ltd operates an e-commerce store for fashion and lifestyle products. The company is based in Beijing, China.

Lamabang

Series B in 2014
Lamabang, a Chinese social network and ecommerce company. Lamabang targets women at four different stages in their journey to parenthood: pre-pregnancy, pregnancy, childbirth, and early parenting. The original Lamabang website is a web portal with articles, forums, and a Weibo-style social network complete with a news feed. More than just parenting, topics range from fashion to healthcare to lifestyle.

Qwbcg

Venture Round in 2014
Qwbcg (千万别错过) helps users gather limited time sales promotion information via its web-based tools. It is a B2C network with sale listings from categories such as mobile phones, digital equipment, food, home décor, books, clothing, and more. The smartphone supported software version of qwbcg is called as ‘buying assistant’.

Lamabang

Series A in 2013
Lamabang, a Chinese social network and ecommerce company. Lamabang targets women at four different stages in their journey to parenthood: pre-pregnancy, pregnancy, childbirth, and early parenting. The original Lamabang website is a web portal with articles, forums, and a Weibo-style social network complete with a news feed. More than just parenting, topics range from fashion to healthcare to lifestyle.

fanhuan.com

Angel Round in 2012
Fanhuan.com, established in 2008 and based in China, operates an online shopping portal designed to help consumers save money. The platform attracts a large membership base, allowing users to shop at various major online retailers. After processing orders, Fanhuan.com earns a commission from these e-shops, a significant portion of which is returned to its members as cash incentives. This model enhances the shopping experience without affecting existing promotional offers available to users. With over eight million loyal members, Fanhuan.com has gained recognition in mainstream media outlets, such as Sina, Tencent, and CCTV, highlighting its unique approach to online shopping and cashback rewards.

LC Style.com

Seed Round in 2011
LC Style.com is a pioneering fashion shopping website in China, designed to cater to urban fashion enthusiasts. It offers daily outfit recommendations and style guides, making it easier for users to stay updated on the latest trends. The site features four main categories: fashionable trends, street style matches, curated individual products, and a men's clothing section. Each item, including women's dresses, bags, shoes, and accessories, is carefully selected by a team of fashion editors, designers, and stylists, ensuring that customers can quickly and easily discover fashionable products that reflect their personal style. Through one-click purchasing links, LC Style.com streamlines the shopping experience, allowing users to buy what they see effortlessly.
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