IID, Inc. engages in the media, research, and media commerce businesses. It operates media and services of 20 genre, 47 sites, and 5 magazines specializing in various fields, such as IT, car, education, movie, game, animation, fashion, diet, business, practical use, hobby, etc. The company also provides marketing research and consulting services, including quantitative, qualitative, and overseas investigation ranging from analysis of large-scale net research to individual behavior observation/insight extraction of individual consumers. In addition, it offers shop management ASP system for e-commerce operators; and iDC services to the IT infrastructure, as well as operates a private cloud that is used as a server by its clients. The company was formerly known as IRI Commerce & Technology Inc. and changed its name to IID, Inc. in June 2010. IID, Inc. was founded in 1990 and is headquartered in Tokyo, Japan.