Sequoia Capital

Sequoia Capital, founded in 1972 and based in Menlo Park, California, is a prominent venture capital firm that invests in early to growth stage companies across various sectors, including technology, healthcare, financial services, and consumer services. The firm specializes in supporting startups and emerging growth companies, typically investing between $100,000 and $1 million in seed companies, $1 million to $10 million in early ventures, and $10 million to $100 million in growth investments. Sequoia Capital operates globally, with a presence in regions such as Israel, China, and Southeast Asia, and has built a diverse portfolio that includes notable companies like Airbnb, Alibaba, and JD.com. The firm emphasizes a partnership approach with entrepreneurs, leveraging decades of experience to guide them from initial concept through to public offering and beyond.

Audrey Adeline

Analyst

Rohit Agarwal

Vice President / Principal

Rajan Anandan

Managing Director

Michelle Bailhe

Partner

Sumaiya Balbale

COO and Operating Partner

Anas Biad

Partner

Isaiah Boone

Partner

Roelof Botha

Partner

Romie Boyd

Partner

Rosemarie Boyd

Partner

Konstantine Buhler

Partner

David Cahn

Partner

Xi Cao

Partner, China

Vipin Chamakkala

Director, Customer Partnerships

Jiazhen Chen

Investor

Luzhou Chen

Investor

Josephine Chen

Partner

Sakshi Chopra

Managing Director

W. M. Coughran

Founder's Coach and Partner

Charlie Curnin

Partner

Long Do

Analyst

Joe Dobrenski

Partner of Human Capital

Helen Fan

Vice President

Shirley Feng

Managing Director

James Flynn

Partner

Caroline Fu

Vice President

Xiang Gao

Associate

Stacey Gerber

VP, Operations and Experiences

Mike Goguen

Partner

Christopher Graff

Partner, Global Equities

Wayne Guo

Managing Director

Kirstie Irmana

Analyst

Amit Jain

Managing Director

Pushpak Kedia

Associate

Pieter Kemps

Principal

Kais Khimji

Partner

Sunint Khurana

Analyst

Marie Klemchuk

Global CFO

Jess Lee

Partner

Jess Lee

Partner

Teng Lei

Associate

Douglas Leone

Global Managing Partner

Mei Li

Associate

Angie Shuyan Liu

Analyst

Luciana Lixandru

Partner

Xiaobo Lu

Partner, China

Alyssa Maharani

Analyst

Cornelius Menke

Partner

Dean Meyer

Partner

Ishaan Mittal

Managing Director

Abhishek Mohan

Principal

Che Pinjue

Partner, China

GV Ravishankar

Managing Director - India

Antara Raychaudhury

Analyst

Andrew Reed

General Partner

Lauren Reeder

Partner

George Robson

Partner

Haim Sadger

Partner, Israel

Bryan Schreier

Partner

Yoav Shaked

Partner, Israel

Prateek Sharma

VP

Neil Shen

Managing Partner

Shailendra Singh

Managing Director

Thomas Stephenson

Partner

Sam Sun

Partner

Glen Sun

Vice President, China

Johan Surani

Vice President

Jessica H. Tan

Analyst

Vedant Trivedi

Analyst

Aradhita Tuli

Analyst

Mike Vernal

Partner

Pavel Vyhnalek

Operating Partner

Jeff Wang

Managing Partner

Fred Wang

Managing Director

Cen Wang

Partner

Rock Wang

Managing Director

Kai Wang

Managing Director

Michael Xiong

Investor

Lynn Yang

Managing Director, China

Yu Yao

Managing Director

Stephanie Zhan

Partner

Skee Zhang

Managing Director

Qingsheng Zheng

Partner, China

Guo Zhenwei

Managing Director

Jiajia Zou

Managing Director

Past deals in Beauty

Somethinc

Series B in 2022
Somethinc Beauty is an e-commerce skincare brand that offers a diverse range of genderless personal care products at affordable prices. The company specializes in manufacturing skincare items, including serums, body care solutions, sunscreens, lip scrubs, and facial washes. In addition to skincare, Somethinc provides a variety of makeup products such as mascara, lipstick, eyeshadow, loose powder, and compact powder. By focusing on quality ingredients and an extensive product lineup, Somethinc aims to meet the needs of customers seeking effective beauty solutions without high costs.

Destree

Series A in 2022
Destree is a ready-to-wear and accessories brand that focuses on high-end products inspired by contemporary art. The company offers a diverse range of luxury items, including hats, bags, belts, and jewelry. By blending graphic charm with essential wardrobe pieces, Destree enables customers to express their individuality through unique and stylish fashion choices.

Purplle

Series D in 2022
Purplle is an online store selling cosmetics, fragrances, skin, and hair care products. It gives an online space to beauty and wellness needs that showcases some of the beauty brands and products. Purplle aims to take shopping experience to a different level. Purplle was founded in 2011 and is headquartered in Mumbai, Maharashtra, India.

Mamaearth

Venture Round in 2021
Mamaearth is a digital-first beauty and personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on providing safe and natural solutions for parents and their children. The brand offers a range of products across various categories, including baby care, skin care, and hair care, all of which undergo rigorous testing processes, including clinical dermatology testing in Europe, to ensure high quality and safety. Mamaearth emphasizes the use of natural ingredients, such as Calendula Extract, Shea Butter, and Jojoba Oil, and is certified by the external agency MadeSafe for its commitment to safety. The products are manufactured by third-party contract manufacturers, and the majority of the company’s revenue is generated within India. Mamaearth aims to address various parental concerns, with plans to expand its offerings to tackle issues such as morning sickness and baby colic in the future.

Purplle

Series E in 2021
Purplle is an online store selling cosmetics, fragrances, skin, and hair care products. It gives an online space to beauty and wellness needs that showcases some of the beauty brands and products. Purplle aims to take shopping experience to a different level. Purplle was founded in 2011 and is headquartered in Mumbai, Maharashtra, India.

Minimalist

Series A in 2021
Founded in 2020, Minimalist is a skincare brand that is gaining popularity rapidly due to its innovative and honest approach. Synonymous with Transparent Beauty, the brand has a wide range of products that target various skin types. Minimalist is said to be transparent in terms of the ingredients that they use in their products. Their aim is to create clean products. Niacinamide, Salicylic Acid, Alpha Arbutin and AHA PHA BHA peel are some of the best-selling products of the brand.

Mamaearth

Series C in 2021
Mamaearth is a digital-first beauty and personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on providing safe and natural solutions for parents and their children. The brand offers a range of products across various categories, including baby care, skin care, and hair care, all of which undergo rigorous testing processes, including clinical dermatology testing in Europe, to ensure high quality and safety. Mamaearth emphasizes the use of natural ingredients, such as Calendula Extract, Shea Butter, and Jojoba Oil, and is certified by the external agency MadeSafe for its commitment to safety. The products are manufactured by third-party contract manufacturers, and the majority of the company’s revenue is generated within India. Mamaearth aims to address various parental concerns, with plans to expand its offerings to tackle issues such as morning sickness and baby colic in the future.

Glossier

Series E in 2021
Glossier, Inc. is a direct-to-consumer beauty company based in New York, founded in 2010. It specializes in manufacturing and selling a variety of beauty products, including skincare, makeup, body care, and fragrances. Glossier engages with its customers through a content-driven approach, featuring a blog that provides beauty advice, interviews with models and makeup artists, and insights into product usage. The company operates primarily through its website, allowing customers in the United States, Canada, Sweden, and the United Kingdom to shop directly. Additionally, Glossier has a showroom in New York City. Its product offerings are designed to meet the needs of everyday women, emphasizing accessibility and real-life beauty solutions.

Purplle

Series D in 2021
Purplle is an online store selling cosmetics, fragrances, skin, and hair care products. It gives an online space to beauty and wellness needs that showcases some of the beauty brands and products. Purplle aims to take shopping experience to a different level. Purplle was founded in 2011 and is headquartered in Mumbai, Maharashtra, India.

NEWNESS

Seed Round in 2021
Developer of a beauty app designed to connect beauty enthusiasts and provide personalized recommendations. The company's platform is a community-driven space where users can share experiences, discover new trends, and get personalized beauty recommendations, enabling beauty enthusiasts to find the right products and build a community they can trust.

Mamaearth

Series B in 2020
Mamaearth is a digital-first beauty and personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on providing safe and natural solutions for parents and their children. The brand offers a range of products across various categories, including baby care, skin care, and hair care, all of which undergo rigorous testing processes, including clinical dermatology testing in Europe, to ensure high quality and safety. Mamaearth emphasizes the use of natural ingredients, such as Calendula Extract, Shea Butter, and Jojoba Oil, and is certified by the external agency MadeSafe for its commitment to safety. The products are manufactured by third-party contract manufacturers, and the majority of the company’s revenue is generated within India. Mamaearth aims to address various parental concerns, with plans to expand its offerings to tackle issues such as morning sickness and baby colic in the future.

Yours

Seed Round in 2019
Yours is an early stage consumer-tech startup that creates personalised skincare products based on user's skin, lifestyle, and environment. Founded by former Uber employees, Yours is reimagining the decades-old skincare industry through personalisation at scale. All their products are clean, cruelty-free, environmentally-friendly, and made in Switzerland.

Yatsen Holding

Series C in 2019
Yasten provides high-quality fashion makeup products.

Glossier

Series D in 2019
Glossier, Inc. is a direct-to-consumer beauty company based in New York, founded in 2010. It specializes in manufacturing and selling a variety of beauty products, including skincare, makeup, body care, and fragrances. Glossier engages with its customers through a content-driven approach, featuring a blog that provides beauty advice, interviews with models and makeup artists, and insights into product usage. The company operates primarily through its website, allowing customers in the United States, Canada, Sweden, and the United Kingdom to shop directly. Additionally, Glossier has a showroom in New York City. Its product offerings are designed to meet the needs of everyday women, emphasizing accessibility and real-life beauty solutions.

Cocovel

Series B in 2018
Cocovel is a personal care brand company.

Cestbon

Series B in 2018
Developer, manufacturer and retailer of beauty and personal care products. The company has several consumer product segments, such as COCOVEL, MARTIN, Clearsoft, BARBER, Man Zhi Tang, HOF, Kangpai, Dr.Kawamoto, molimood and White Essence, providing customers with perfumes, hair care, skin care, beauty, baby care and other personal care products.

Mamaearth

Series A in 2018
Mamaearth is a digital-first beauty and personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on providing safe and natural solutions for parents and their children. The brand offers a range of products across various categories, including baby care, skin care, and hair care, all of which undergo rigorous testing processes, including clinical dermatology testing in Europe, to ensure high quality and safety. Mamaearth emphasizes the use of natural ingredients, such as Calendula Extract, Shea Butter, and Jojoba Oil, and is certified by the external agency MadeSafe for its commitment to safety. The products are manufactured by third-party contract manufacturers, and the majority of the company’s revenue is generated within India. Mamaearth aims to address various parental concerns, with plans to expand its offerings to tackle issues such as morning sickness and baby colic in the future.

Hedone

Series A in 2018
Hedone is an e-commerce platform based in Shanghai, China, specializing in beauty makeup products. Founded in 2014, the company primarily targets Chinese millennials, offering a curated selection of makeup that reflects their individual identities and preferences. Through its online platform, Hedone aims to meet the growing demand for personalized beauty solutions in the rapidly evolving Chinese market.

FACES Cosmetics

Acquisition in 2017
FACES Cosmetics, with a proud Canadian heritage spanning over 40 years, offers an exclusive line of makeup, skincare products and personal care accessories. FACES offer unparalleled variety in its products, which are designed to suit every ethnicity, skin type and tone, complexion and texture. Not tested on animals, FACES products are hypoallergenic and conform to the most stringent quality and safety requirements. FACES products are globally acclaimed and are available at attractive price points in all its markets from North America to India. The wide assortment of shades, textures and designs helps the FACES consumers capture every look and style, right from casual to professional to glamorous.

Charlotte Tilbury Beauty

Venture Round in 2017
Charlotte Tilbury Beauty provides makeup, skin care & beauty collection, including Magic Cream & film star Bronze & Glow.

Gengmei

Series B in 2015
Gengmei is a Chinese cosmetic surgery social networking app. It is a professional micro-plastic platform, providing plastic, micro-plastic, dental, ophthalmology, anti-aging and other consumer medical services. Gengmei is dedicated to helping beauty seekers find the right doctors more efficiently, reduce the risk of consumption, and help doctors shape their personal brands. The platform has accumulated 3.4 million cases of real-life plastic surgery, covering 204 cities and 5 overseas countries and regions, helping 22 million users to become more and more beautiful. Gengmei is established in 2013.

Hanhoo

Series A in 2014
Owned by Guangzhou Shichangsheng Comestics Company, Hanhoo focuses on the development of organic cosmetics. The company markets and sells their products through both e-commerce and offline stores.

Gengmei

Series A in 2014
Gengmei is a Chinese cosmetic surgery social networking app. It is a professional micro-plastic platform, providing plastic, micro-plastic, dental, ophthalmology, anti-aging and other consumer medical services. Gengmei is dedicated to helping beauty seekers find the right doctors more efficiently, reduce the risk of consumption, and help doctors shape their personal brands. The platform has accumulated 3.4 million cases of real-life plastic surgery, covering 204 cities and 5 overseas countries and regions, helping 22 million users to become more and more beautiful. Gengmei is established in 2013.

Meilishuo

Series C in 2011
Meilishuo.com is a Chinese Pinterest-like website that enables women to find personalized clothing and skin care products. Users can search for experts, shops, group buying sites, and share online shopping links and information on their favorite products. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission. Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.

Meilishuo

Series B in 2011
Meilishuo.com is a Chinese Pinterest-like website that enables women to find personalized clothing and skin care products. Users can search for experts, shops, group buying sites, and share online shopping links and information on their favorite products. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission. Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.

Meilishuo

Series A in 2011
Meilishuo.com is a Chinese Pinterest-like website that enables women to find personalized clothing and skin care products. Users can search for experts, shops, group buying sites, and share online shopping links and information on their favorite products. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission. Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.

Jumei

Series A in 2011
Jumei is a China-based online platform specializing in cosmetics and personal care products, catering primarily to women. As a pioneering business-to-consumer e-commerce site focused on the cosmetics sector, Jumei aims to capitalize on the growing demand for beauty products while minimizing competition with other retail markets. Since its inception, the platform has experienced significant growth, with monthly sales increasing from 100,000 Yuan to 500,000,000 Yuan within three years. Jumei offers a diverse range of products, featuring well-known brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The company has attracted substantial venture capital from notable investors, including Alibaba and Sequoia Capital, and currently boasts nearly four million registered users. Founded by Chen Ou in Beijing, Jumei has established itself as a key player in the online beauty retail industry.

LAFASO

Venture Round in 2008
Lefeng is a Chinese large-scale online shopping website for females. It provides solutions related to female fashion. Lefeng provides various kinds of information on fashion news, lifestyles, shopping enjoyment, and more. All presented merchandises are strictly selected by beauty trainers. These products include essential oils, dietary supplements, cosmetics and skincare products, makeup, perfumes, environment-friendly fashion products, beauty books, and more. Lefeng was founded by Lijing in 2008, who is a famous presenter, producer, and the founder of Oriental Popular Media Group.
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