Genesis Colors Limited, established in 1998 and based in Gurugram, India, is a prominent player in the fashion industry, specializing in the design, manufacture, and distribution of a diverse range of apparel and lifestyle products. The company is known for its well-established brands, including Satya Paul, renowned for its innovative sarees and vibrant prints, and Bwitch, which focuses on premium lingerie. Genesis Colors also holds the marketing and distribution rights for several international luxury labels, including Paul Smith, Bottega Veneta, Jimmy Choo, Armani, Furla, Tumi, Crabtree & Evelyn, and Michael Kors. Products are distributed through boutiques, multi-brand stores, and shop-in-shops across major cities in India, catering to various consumer preferences. The company prides itself on its modern design studio, where experienced in-house designers create a compelling array of garments and accessories that blend traditional and contemporary styles.