Lvmama Tourism is a business-to-consumer based e-tourism website, as well as a platform for DIY tour advisory and booking in China. It entered the market as a DIY tour service, and after development for many years, Lvmama finally formed a comprehensive tourism website with DIY tour as the core characteristic, with discount tickets, free walkers, and resort hotel as its main components. It does this in combination with services such as group tours, long-distance travels, outbound tours, tourist group purchases, and more. Up until now, over 6000 scenic spots, over 6000 resort hotels, and thousands of domestic and foreign tourism bureaus, and airline companies have been listed on the site. Lvmama Tourism was founded in China in 2008. It covers each province and municipality across China, five continents, and more than 50 countries and regions.