WANNABY designs and develops augmented reality (AR) commerce beauty mobile software for hands. The company develops computer vision and technologies to offer try-on, fitting, sizing, styling, and personalization services in augmented reality. Its solutions for e-commerce sector include increases conversions, reduce return rates, and visualize products in real life. For retail it improves brand image, awareness and recognition, increases customer engagement, and disrupts shopping experience. The company was founded in 2017 and is based in Minsk, Belarus.