Bulb Capital

Happiest Baby, Inc. is a technology company focused on enhancing child well-being through science-based products and services aimed at addressing everyday parenting challenges. Founded in 2001 by pediatrician Dr. Harvey Karp and his wife Nina Montée-Karp, the company is headquartered in Santa Monica, California. Its flagship product, the SNOO, is the world's first smart sleeper, utilizing advanced robotic technology to soothe infants based on Dr. Karp's established 5 S’s method. The SNOO is designed to reduce crying, promote better sleep, and ensure safety by preventing infants from rolling over. In addition to the SNOO, Happiest Baby offers a range of baby swaddles, sacks, sheets, and educational materials, including books and guides on baby care. The company primarily sells its products online and collaborates with notable investors and parent advisors to support families both in the United States and internationally.

Trocafone is an online marketplace in Brazil that specializes in the buying and selling of used electronics, primarily smartphones. The platform enhances the experience for both buyers and sellers by acquiring devices from sellers, refurbishing them, and re-selling them as certified pre-owned. This model allows buyers to benefit from the affordability of a peer-to-peer marketplace while enjoying the service and security typically associated with retail stores. For sellers, Trocafone offers a streamlined process that simplifies the selling experience; items can be sold in seconds, and shipping is made easy with pre-addressed, pre-stamped mailers.

AMARO FASHION LTDA., established in 2012 and based in São Paulo, Brazil, is a digitally native fashion brand that focuses on designing and selling women’s clothing, accessories, and footwear through online platforms. The company aims to empower individuals to express their authentic selves by offering originally designed products. AMARO leverages technology throughout its operations, from product design to home delivery, and employs data intelligence to enhance understanding of the customer journey. Its sales strategy includes an omnichannel approach, utilizing its website, mobile applications, and immersive physical locations known as Guide Shops to reach a diverse customer base.