ManchesterStory

ManchesterStory Group is a private equity and venture capital firm based in West Des Moines, Iowa, established in 2016. The firm focuses on early-stage investments in the financial services, technology, and healthcare sectors across the United States. With a particular emphasis on insurtech and fintech, ManchesterStory aims to support innovative companies that are poised for growth in these dynamic industries. As a Registered Investment Adviser, the firm is committed to fostering the development of its portfolio companies while navigating the complexities of the investment landscape.

Nicole Gunderson

Principal

Mads Jensen

Associate

Matt Kinley

Co-Founder and Managing Partner

Dave Miles

Managing Partner

David Miles

Founding Partner

Past deals in Life Insurance

Better Agency

Series A in 2022
Developer of an insurance management platform designed to give insurance agents options for marketing, prospecting, sales, and retention. The company's sales-driven association management software and customer relationship management platform allow users to use the policy downloads to automate their entire customer lifecycles such as sales, service, renewals, and claims, enabling independent agents to automate their insurance sales and processes.

Plum

Seed Round in 2022
Plum focuses on enhancing everyday experiences through innovative design and technology, aiming to transform traditional practices into more user-friendly solutions. With a commitment to precision and care in product development, the company seeks to improve daily living without imposing on users. Plum Life, a branch of the business, specializes in revolutionizing the life insurance sector by merging the personal touch of an advisor with the convenience of online transactions. Its agent-only digital platform simplifies the life insurance process, encompassing quoting, application, and issuance, thus providing a seamless and efficient experience for both agents and customers. By integrating modern technology with personalized service, Plum Life aspires to redefine the life insurance landscape.

Just Insure

Convertible Note in 2021
Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of an accident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates. Just Auto Insurance launches in Arizona in October 2019.

reThought Insurance

Series A in 2021
reThought Insurance Corporation is a technology-driven managing general agent (MGA) that specializes in commercial flood insurance. Founded in 2017 and based in Broomfield, Colorado, the company utilizes proprietary underwriting methodologies and advanced risk assessment technology to visualize, assess, underwrite, and price flood insurance for commercial properties. By prioritizing product innovation, reThought aims to enhance the insurance experience for its clients while addressing the specific risks associated with flooding.

Circle

Seed Round in 2021
Circle is a developer of insurance sales and member retention products tailored for health insurance carriers and their sales channels. The company's platform enables brokers to efficiently quote and enroll clients in various Medicare Advantage, supplemental, and prescription drug plans across the country. Utilizing advanced customer relationship management features, Circle's tools include commission tracking, contracting, licensing, lead generation, and digital Statements of Understanding, all designed to streamline the insurance sales process. By enhancing benefit management capabilities, Circle aims to reduce the financial burden of out-of-pocket medical costs for beneficiaries and improve overall sales efficiency for insurance companies. In addition, the company is working on a platform to facilitate telemedicine access for older adults during the COVID-19 pandemic, further supporting healthcare needs in the community.

Limit Financial

Seed Round in 2021
Limit Financial is a managing general underwriter (MGU) specializing in credit insurance and reinsurance solutions. They help clients diversify risks through best-in-class underwriting, maximum transparency, and unparalleled service to the (re)insurance community. Its platform focuses on low-loss, conservatively structured credit risks where there is not considered to be an optimal private capital or capital markets solution. The company was founded in 2021 and is headquartered in Woodcliff Lake, New Jersey.

Matic Insurance

Series B in 2020
Matic Insurance Services, Inc. is a digital insurance agency that provides tailored insurance solutions for consumers, originators, and insurance servicers. Established in 2014 and headquartered in Columbus, Ohio, with additional offices in Los Angeles, San Francisco, and Lviv, Ukraine, the company partners with various insurance carriers to offer a range of policies. This independent approach enables Matic to deliver optimal recommendations, ensuring clients receive both competitive pricing and suitable coverage options.

Circle

Seed Round in 2020
Circle is a developer of insurance sales and member retention products tailored for health insurance carriers and their sales channels. The company's platform enables brokers to efficiently quote and enroll clients in various Medicare Advantage, supplemental, and prescription drug plans across the country. Utilizing advanced customer relationship management features, Circle's tools include commission tracking, contracting, licensing, lead generation, and digital Statements of Understanding, all designed to streamline the insurance sales process. By enhancing benefit management capabilities, Circle aims to reduce the financial burden of out-of-pocket medical costs for beneficiaries and improve overall sales efficiency for insurance companies. In addition, the company is working on a platform to facilitate telemedicine access for older adults during the COVID-19 pandemic, further supporting healthcare needs in the community.

Verikai

Series A in 2020
Verikai Inc. is an insurance technology company based in San Francisco, California, that offers a consumer insights platform tailored for insurance and financial services. Founded in 2018, the company utilizes alternative data and machine learning to enhance the understanding of individual consumer behavior, focusing on over 4,000 behavioral attributes from more than 250 million people in the United States. Verikai's platform aids insurance companies in improving underwriting precision, speed, and efficiency. It also addresses challenges such as fraud detection and price elasticity, allowing businesses to optimize customer acquisition costs and enhance profitability. By providing deeper insights into health risks and consumer behavior, Verikai aims to improve access to a wider range of insurance products for consumers and small businesses alike.

Just Insure

Seed Round in 2020
Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of an accident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates. Just Auto Insurance launches in Arizona in October 2019.

Anagram

Series A in 2020
Anagram Inc. is a software company based in Santa Monica, California, that specializes in insurance billing automation for healthcare providers and patients. Founded in 2015, Anagram developed an online platform designed to assist healthcare professionals in navigating health insurance networks. The platform enables users to check eligibility, calculate out-of-pocket costs, submit claims, and facilitate payments in a streamlined manner. It focuses particularly on ancillary healthcare providers, allowing them to leverage insurance benefits while avoiding the limitations of being in-network. Additionally, Anagram's services support practices that wish to operate on a cash-pay basis or circumvent managed vision plans, offering a more flexible approach to insurance billing and patient reimbursement. The company was previously known as Glass Health, Inc. before rebranding in February 2020.

Matic Insurance

Series A in 2017
Matic Insurance Services, Inc. is a digital insurance agency that provides tailored insurance solutions for consumers, originators, and insurance servicers. Established in 2014 and headquartered in Columbus, Ohio, with additional offices in Los Angeles, San Francisco, and Lviv, Ukraine, the company partners with various insurance carriers to offer a range of policies. This independent approach enables Matic to deliver optimal recommendations, ensuring clients receive both competitive pricing and suitable coverage options.
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