Felicis

Felicis Ventures is a venture capital firm founded in 2006 and based in Menlo Park, California. The firm focuses on early-stage investments, targeting companies that are redefining core markets and those developing frontier technologies. Felicis has invested in a range of sectors, including software, information technology, and consumer internet, and has plans to explore opportunities in Healthcare IT, Energy, and Education. With nearly $200 million in total committed assets, Felicis has backed over 120 technology companies, with more than 60 of these achieving acquisition or public offering status. The firm's investment strategy combines capital with active mentoring and advisory services, providing a comprehensive support system for entrepreneurs. Felicis Ventures has a diverse portfolio, representing companies from various countries, primarily concentrated in the Bay Area. Aydin Senkut, the firm's founder and president, previously held a senior management position at Google, which informs Felicis's strategic approach to investment.

Nicole Bae

Partner, Operations

Dan Bartus

Partner and Head of Research

Kristin Beach

CFO, COO and Partner

Maddie Chavez

Partner, Operations

Tobi Coker

Senior Associate

James Detweiler

Deal Partner

Viviana Faga

General Partner

Gabriella Garcia

Deal Partner

Ryan Isono

Partner

Dasha Maggio

Partner and Head of Founder Success

Astasia Myers

General Partner

Niki Pezeshki

General Partner

Larissa Rainey

Operating Partner

Javier Soltero

Senior Venture Partner

Jake Storm

Partner

Victoria Treyger

General Partner

Mischa Vaughn

Partner

Nancy Wang

Venture Partner

Past deals in Design

Maze

Series B in 2022
Maze.Design Limited, founded in 2018 and based in London, United Kingdom, specializes in developing analytics tools that facilitate quantitative user testing during the product design phase. By transforming prototypes from platforms like InVision and Marvel into user experience tests, Maze provides designers with actionable key performance indicators. This web-based service aims to enhance the design process by offering insights that help improve user interfaces and overall product effectiveness.

Dovetail

Series A in 2022
Dovetail Research Pty. Ltd., established in 2016 and located in Surry Hills, Australia, offers a cloud-based platform designed for user research and customer feedback. The platform facilitates the analysis, organization, collaboration, and storage of research data and insights, enabling researchers, analysts, designers, and product managers to manage user research effectively. By centralizing user and customer data, Dovetail allows teams to analyze qualitative information, uncover patterns, and share findings across their organizations, thus enhancing the decision-making process and fostering a deeper understanding of user needs. The company serves a global clientele, addressing the growing demand for streamlined research processes in various industries.

Canva

Venture Round in 2021
Canva, Inc. is a graphic design software provider that offers an online platform enabling users to create presentations, social media graphics, and other visual content. The platform features a user-friendly drag-and-drop design tool, along with a vast library of layouts, images, photo filters, icons, shapes, and fonts. Canva's products include web-based applications and an iPad version, as well as a plug-in called Canva Button that allows third-party websites to integrate design capabilities for their users. Founded in 2012 and headquartered in Sydney, Australia, Canva serves a global audience including photographers, illustrators, and designers, and also provides support services to enhance user experience.

Dovetail

Seed Round in 2021
Dovetail Research Pty. Ltd., established in 2016 and located in Surry Hills, Australia, offers a cloud-based platform designed for user research and customer feedback. The platform facilitates the analysis, organization, collaboration, and storage of research data and insights, enabling researchers, analysts, designers, and product managers to manage user research effectively. By centralizing user and customer data, Dovetail allows teams to analyze qualitative information, uncover patterns, and share findings across their organizations, thus enhancing the decision-making process and fostering a deeper understanding of user needs. The company serves a global clientele, addressing the growing demand for streamlined research processes in various industries.

Canva

Venture Round in 2020
Canva, Inc. is a graphic design software provider that offers an online platform enabling users to create presentations, social media graphics, and other visual content. The platform features a user-friendly drag-and-drop design tool, along with a vast library of layouts, images, photo filters, icons, shapes, and fonts. Canva's products include web-based applications and an iPad version, as well as a plug-in called Canva Button that allows third-party websites to integrate design capabilities for their users. Founded in 2012 and headquartered in Sydney, Australia, Canva serves a global audience including photographers, illustrators, and designers, and also provides support services to enhance user experience.

MADE

Seed Round in 2020
MADE is an architecture and planning company that specializes in home renovation. It provides managed services that combine design, materials, and construction into a single, stress-free home renovation experience. Made Renovation offers design estimation, 3D renderings, materials, and construction. They create photorealistic 3D renders of a future bathroom using the same technology as movie studios. The company was founded in 2019 and headquartered in San Francisco, California.

Dovetail

Seed Round in 2020
Dovetail Research Pty. Ltd., established in 2016 and located in Surry Hills, Australia, offers a cloud-based platform designed for user research and customer feedback. The platform facilitates the analysis, organization, collaboration, and storage of research data and insights, enabling researchers, analysts, designers, and product managers to manage user research effectively. By centralizing user and customer data, Dovetail allows teams to analyze qualitative information, uncover patterns, and share findings across their organizations, thus enhancing the decision-making process and fostering a deeper understanding of user needs. The company serves a global clientele, addressing the growing demand for streamlined research processes in various industries.

Canva

Series E in 2019
Canva, Inc. is a graphic design software provider that offers an online platform enabling users to create presentations, social media graphics, and other visual content. The platform features a user-friendly drag-and-drop design tool, along with a vast library of layouts, images, photo filters, icons, shapes, and fonts. Canva's products include web-based applications and an iPad version, as well as a plug-in called Canva Button that allows third-party websites to integrate design capabilities for their users. Founded in 2012 and headquartered in Sydney, Australia, Canva serves a global audience including photographers, illustrators, and designers, and also provides support services to enhance user experience.

Canva

Series D in 2019
Canva, Inc. is a graphic design software provider that offers an online platform enabling users to create presentations, social media graphics, and other visual content. The platform features a user-friendly drag-and-drop design tool, along with a vast library of layouts, images, photo filters, icons, shapes, and fonts. Canva's products include web-based applications and an iPad version, as well as a plug-in called Canva Button that allows third-party websites to integrate design capabilities for their users. Founded in 2012 and headquartered in Sydney, Australia, Canva serves a global audience including photographers, illustrators, and designers, and also provides support services to enhance user experience.

Floravere

Seed Round in 2018
Floravere is a direct-to-consumer wedding dress brand that aims to simplify the wedding dress purchasing experience. By eliminating traditional bridal appointments, the company allows brides-to-be to select three dresses from a collection of 14 options after a virtual consultation. These dresses are then shipped directly to their homes for fitting. Floravere focuses on providing unique and premium wedding gowns crafted by artisans, offering customization services such as adjustments in length, sleeve type, and waistlines, along with monogramming options. This approach enables brides to browse online, try on dresses in the comfort of their own homes, and create a personalized gown that reflects their individual style, all at an affordable cost.

Canva

Series C in 2018
Canva, Inc. is a graphic design software provider that offers an online platform enabling users to create presentations, social media graphics, and other visual content. The platform features a user-friendly drag-and-drop design tool, along with a vast library of layouts, images, photo filters, icons, shapes, and fonts. Canva's products include web-based applications and an iPad version, as well as a plug-in called Canva Button that allows third-party websites to integrate design capabilities for their users. Founded in 2012 and headquartered in Sydney, Australia, Canva serves a global audience including photographers, illustrators, and designers, and also provides support services to enhance user experience.

Canva

Series B in 2016
Canva, Inc. is a graphic design software provider that offers an online platform enabling users to create presentations, social media graphics, and other visual content. The platform features a user-friendly drag-and-drop design tool, along with a vast library of layouts, images, photo filters, icons, shapes, and fonts. Canva's products include web-based applications and an iPad version, as well as a plug-in called Canva Button that allows third-party websites to integrate design capabilities for their users. Founded in 2012 and headquartered in Sydney, Australia, Canva serves a global audience including photographers, illustrators, and designers, and also provides support services to enhance user experience.

Canva

Series A in 2015
Canva, Inc. is a graphic design software provider that offers an online platform enabling users to create presentations, social media graphics, and other visual content. The platform features a user-friendly drag-and-drop design tool, along with a vast library of layouts, images, photo filters, icons, shapes, and fonts. Canva's products include web-based applications and an iPad version, as well as a plug-in called Canva Button that allows third-party websites to integrate design capabilities for their users. Founded in 2012 and headquartered in Sydney, Australia, Canva serves a global audience including photographers, illustrators, and designers, and also provides support services to enhance user experience.
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