RideCell, Inc. develops fleet automation and management software solutions. The company’s products include Demand-Response, a software solution that automates requests, dispatch, scheduling, routing, and notification, as well as pairs rider and driver applications with insightful analytics for improving operations; and Fixed Route, which allows riders track their buses and shuttles over the phone, text, Web, or mobile applications, as well as get real time delay alerts, pro-active notifications, and insightful data analytics. It also provides RideCell platform, an online platform that automates managing of ridesharing or car-sharing operation, including onboarding new riders, checking IDs, dynamic pricing, driver-rider matching, ride scheduling, payment processing, demand-supply balancing, personalized settings, and even referral programs and promotions. The company serves public/private transportation, universities and campuses, and maintenance and delivery fleets. RideCell, Inc. was founded in 2009 and is based in San Francisco, California with additional offices in Milpitas, California; Munich, Germany; Madrid, Spain; Bordeaux and Paris, France; Tokyo, Japan; and Pune, India.