Huspy is a technology company based in Dubai, UAE, that specializes in simplifying the mortgage process for home buyers. Founded in 2020, Huspy offers an online platform designed to streamline the home buying and selling experience, making it more accessible and cost-effective. By removing the need for paperwork, the platform allows families to secure home loans easily through its web and mobile applications. Huspy aims to reimagine the home buying journey, prioritizing the needs of buyers and celebrating the achievement of obtaining a mortgage.
NymCard is a payment platform that specializes in enabling financial institutions to issue innovative digital payment products across Africa and the Middle East. Founded in 2016 and based in Abu Dhabi, NymCard offers a comprehensive suite of services including mobile wallet solutions, card issuance and processing, cloud solutions, and security services. The platform utilizes advanced open APIs and mobile SDKs to facilitate the rapid deployment of plastic, virtual, or tokenized cards, allowing clients to launch new payment solutions in as little as eight weeks. By focusing on user experience and security, NymCard aims to address the low penetration of payment cards in regions where traditional banking infrastructure has been limited.
Toters is a delivery service that connects customers with local retailers and restaurants, facilitating the delivery of a wide range of products, including food and groceries. Since its inception in 2017, the company has experienced significant growth in Lebanon and has expanded its operations to Iraq and Saudi Arabia, serving thousands of customers each month through a network of selected partner stores. The Toters application allows users to browse local menus and store offerings, enabling them to place orders easily and track their deliveries in real time. The company focuses on enhancing the overall experience for both customers and partners through its logistics, technology, design, and support services.
Foodics is a cloud-based restaurant management system provider headquartered in AlKhobar, Saudi Arabia, founded in 2014. The company specializes in offering an all-in-one iPad POS solution that encompasses various functionalities, including sales management, inventory control, employee scheduling, loyalty programs, and e-commerce. Its services are tailored for the restaurant industry and are available in both English and Arabic. Foodics supports thousands of clients, including restaurants, food trucks, cafes, and fast-food chains, primarily across the Middle East. The system is designed to enhance operational efficiency and customer relationships, enabling businesses to increase revenues while simplifying management processes. With a commitment to user-friendly technology, Foodics aims to make restaurant management intuitive and accessible.
Insider is a growth management platform that assists digital marketers in enhancing their marketing strategies across various stages, including acquisition, activation, retention, and revenue generation. Utilizing real-time predictive segmentation powered by artificial intelligence and machine learning, Insider enables marketers to create personalized customer journeys across digital channels, such as the web, mobile apps, and advertising platforms. The platform is designed for ease of implementation and use, eliminating the need for complex integrations and minimizing reliance on IT teams. By combining personalization with data-driven decision-making, Insider helps clients optimize their marketing spend and improve customer engagement while reducing waste. Founded in 2012 and headquartered in Singapore, Insider operates additional offices in multiple countries, including the United Kingdom, Japan, and the United Arab Emirates. The company has received recognition for its innovative approach, being listed among the 100 Hottest Startups by WIRED Magazine and earning accolades such as Red Herring Top 100 Europe.
Sary operates a digital business-to-business (B2B) marketplace that connects small businesses with merchant wholesalers of fast-moving consumer goods (FMCG) in Saudi Arabia. Founded in 2018 and headquartered in Riyadh, the platform facilitates seamless procurement for small and medium-sized enterprises, mini-market chains, hotels, restaurants, and convenience shops in Riyadh, Jeddah, and Dammam. Sary's mobile and web application provides a wide range of FMCG products, including milk, tea, coffee, water, soft drinks, juices, oil, and chocolates. The company aims to enhance efficiency in the wholesale supply chain, allowing customers to place orders ranging from a box to a truckload with just a few clicks, often receiving deliveries within three hours. Sary has served over 20,000 customers, completed more than 50,000 shipments, and collaborates with over 100 brands and wholesalers, significantly impacting the regional supply landscape.
MRSOOL is an on-demand delivery service based in Riyadh, Saudi Arabia, founded in 2015. The company enables consumers to place orders for various products from any store within its operational cities, facilitating the transportation of goods directly to their homes. MRSOOL connects users with nearby individuals who assist in fulfilling these delivery tasks, effectively offering a crowd-sourced concierge service that is accessible to a wide audience.
Akinon is a company specializing in cloud-based omnichannel applications tailored for the retail industry. Founded in 2016 and headquartered in Istanbul, Turkey, with additional offices in London, Dubai, and Athens, Akinon offers a comprehensive suite of solutions designed to enhance retail operations. Its offerings include Akinon OMS, an order management system that streamlines eCommerce processes; the Akinon Instore App, which integrates inventory management from both physical stores and warehouses; and Omnitron, a sophisticated product management system. Akinon also provides Akinon Commerce, an eCommerce platform that emphasizes high conversion rates through customized storefronts, and the Akinon Native AppBuilder, which enables users to create and synchronize new sales channels across devices. The platform aims to improve customer experiences, increase revenues, and optimize operational efficiency for retail brands.
Foodics is a cloud-based restaurant management system provider headquartered in AlKhobar, Saudi Arabia, founded in 2014. The company specializes in offering an all-in-one iPad POS solution that encompasses various functionalities, including sales management, inventory control, employee scheduling, loyalty programs, and e-commerce. Its services are tailored for the restaurant industry and are available in both English and Arabic. Foodics supports thousands of clients, including restaurants, food trucks, cafes, and fast-food chains, primarily across the Middle East. The system is designed to enhance operational efficiency and customer relationships, enabling businesses to increase revenues while simplifying management processes. With a commitment to user-friendly technology, Foodics aims to make restaurant management intuitive and accessible.
Eyewa is the first dedicated online eyewear store for the Middle East. We have thousands of different eyeglasses, sunglasses, color contact lenses and prescription contact lenses for you to choose from. On Eyewa, you’ll find quintessentially cool brands like Ray-Ban and Emporio Armani, heritage brands like Burberry and Persol, high-fashion brands like Fendi, Dolce & Gabbanaand Prada sporty brands like Nike and Lacoste and everything in between. Discover their brands portfolio with thousands of styles here.
Insider is a growth management platform that assists digital marketers in enhancing their marketing strategies across various stages, including acquisition, activation, retention, and revenue generation. Utilizing real-time predictive segmentation powered by artificial intelligence and machine learning, Insider enables marketers to create personalized customer journeys across digital channels, such as the web, mobile apps, and advertising platforms. The platform is designed for ease of implementation and use, eliminating the need for complex integrations and minimizing reliance on IT teams. By combining personalization with data-driven decision-making, Insider helps clients optimize their marketing spend and improve customer engagement while reducing waste. Founded in 2012 and headquartered in Singapore, Insider operates additional offices in multiple countries, including the United Kingdom, Japan, and the United Arab Emirates. The company has received recognition for its innovative approach, being listed among the 100 Hottest Startups by WIRED Magazine and earning accolades such as Red Herring Top 100 Europe.
Vezeeta is a digital healthcare platform based in Heliopolis, Egypt, that connects patients with healthcare providers across the Middle East and Africa. Founded in 2011, the platform allows patients to search, compare, book, and review healthcare services in countries such as Egypt, Saudi Arabia, Jordan, and Lebanon. With over 200,000 verified reviews, users can quickly find and schedule appointments with doctors, enhancing their access to quality healthcare. Additionally, Vezeeta offers innovative software solutions for healthcare providers, facilitating efficient clinic management and improving the overall patient experience. The platform aims to empower millions of patients by leveraging data to create better healthcare accessibility in the region.
TruKKer operates a digital freight network designed to enhance land freight services by integrating demand and supply through real-time data analytics. The platform simplifies logistics and fleet management by connecting shippers with available transporters, ensuring optimal asset utilization while reducing transportation costs. By leveraging data, TruKKer promotes reliability and transparency in the logistics process, creating opportunities for cost savings and improved efficiency. Its rapid growth is facilitating data monetization and consolidated procurement, allowing businesses to navigate cross-border transportation with greater ease.
Bayzat is a technology company that provides insurance and HR solutions.
They help individuals and companies compare, buy, and use their health insurance. With Bayzat Benefits, their technology platform, they are able to streamline the policy placement process for their clients and help them understand their policy. More importantly, Bayzat Benefits automates administrative work for HR professionals and ensures that all HR processes are centralized, accessible, and secure.
Today AWOK.com has close to 700 employees with its own courier service fleet, which enables the company to keep control on the quality of service delivered to customers as well as timely delivery. The company sells its products in at least 120 countries through its cross border services and has its own fulfillment center and logistics. Offering approximately 70,000 products across 30 plus categories, the vision has always been to be the preferred E-Commerce channel across all locations that the company operates in, where customers are assured of affordable, effortless and seamless shopping experience. At Awok.com, we believe that in order to create the best shopping experience and deliver highest quality of customer satisfaction technology needs to exploited to the fullest. With this in mind we have built a reliable and scalable technology network and are constantly looking to innovate with the help of our highly skilled and creative team.
Kitopi Catering Services LLC is a managed cloud kitchen platform that collaborates with restaurants to enhance their delivery capabilities. Founded in 2018 and headquartered in New York, the company offers the necessary infrastructure and software for restaurants to establish delivery-only locations without significant capital investment or time constraints. Kitopi's in-house suite of applications streamlines kitchen operations in real-time, supporting ghost kitchens across various cities, including Dubai, Abu Dhabi, London, Kuwait, Riyadh, and New York. By providing management services, delivery management, and access to trained staff, Kitopi enables restaurateurs to efficiently operate and manage their delivery-only establishments. The platform aims to make food more affordable and accessible to consumers.
Private Equity Round in 2018
PropertyFinder owns and operates real estate portals across Dubai. Available in both English and Arabic, its websites provide visitors with search facilities covering residential and commercial properties for rent or for sale, real estate news, home advice, and buying and selling guides. PropertyFinder provides its users with the tools to help consumers find the properties that fit their needs. It works with brokers to list properties in one convenient site, and make it easier to see all of the information about those properties while browsing from its users’ desktop or on the move.
Unifonic Inc. specializes in cloud communication solutions, offering a range of services including SMS, voice, phone number verification, and real-time roaming detection. Founded in 2006 and based in Riyadh, Saudi Arabia, the company aims to make cloud communications more accessible and cost-efficient. Unifonic simplifies the integration of powerful messaging and voice capabilities by providing single APIs that connect clients directly to their cloud platform, eliminating the need for hardware or network operators. The company has partnered with notable clients such as Haier, Aramex, Easy Taxi, Careem, Medgulf, and Arabia Insurance. Additionally, Unifonic has collaborated with Facebook to support the WhatsApp Business API for enterprises, enhancing its offerings in the communication sector.
Blueground is a corporate hospitality company that specializes in leasing and managing fully furnished residential properties for corporate travelers, expatriates, and leisure visitors. Founded in 2013 and based in Kifisia, Greece, the company has expanded its operations to twelve cities, including New York, Los Angeles, and Dubai, offering over 3,500 apartments. Blueground aims to provide a seamless living experience through its tech-powered platform, which combines real estate expertise, design, and local knowledge. The company caters to diverse rental needs, offering accommodations for durations ranging from a month to a year or more. With aspirations to expand to 50 cities and manage a portfolio of over 50,000 apartments worldwide, Blueground is focused on making its guests feel at home wherever they choose to live.
Souqalmal.com LLC FZ operates a leading financial comparison website in the Middle East, providing consumers in the UAE and Saudi Arabia with the tools to search and compare various financial products. Founded in 2012 and headquartered in Dubai, the platform offers detailed information on credit cards, personal loans, car loans, bank accounts, mortgages, and various insurance options, including car, home, travel, and SME insurance. Users can obtain real-time quotes for insurance in under 60 seconds and have their policies issued within an hour. Souqalmal.com has also expanded its services to include mobile phone and broadband plans, as well as educational options like schools and nurseries. The company has received multiple awards for its innovative approach and has grown its insurance business significantly. With backing from notable investors and a proven track record, Souqalmal.com continues to empower consumers to make informed financial decisions.
Altibbi Ltd. operates a digital health platform catering to users and healthcare professionals in the Middle East. Founded in 2008 and based in Dubai, the platform provides comprehensive health information on various medical topics, including chronic conditions, dental health, and skin diseases. It offers a range of resources, such as a medical dictionary, articles, videos, and an encyclopedia of medicines, along with a question-and-answer feature. Altibbi also allows users to access health advice 24/7 through its website and mobile applications. Additionally, the platform facilitates the booking of video consultations with a selected group of doctors and provides translations of medical terminology into Arabic, enhancing patients' healthcare knowledge and access to professional assistance.
Vezeeta is a digital healthcare platform based in Heliopolis, Egypt, that connects patients with healthcare providers across the Middle East and Africa. Founded in 2011, the platform allows patients to search, compare, book, and review healthcare services in countries such as Egypt, Saudi Arabia, Jordan, and Lebanon. With over 200,000 verified reviews, users can quickly find and schedule appointments with doctors, enhancing their access to quality healthcare. Additionally, Vezeeta offers innovative software solutions for healthcare providers, facilitating efficient clinic management and improving the overall patient experience. The platform aims to empower millions of patients by leveraging data to create better healthcare accessibility in the region.
Blueground is a corporate hospitality company that specializes in leasing and managing fully furnished residential properties for corporate travelers, expatriates, and leisure visitors. Founded in 2013 and based in Kifisia, Greece, the company has expanded its operations to twelve cities, including New York, Los Angeles, and Dubai, offering over 3,500 apartments. Blueground aims to provide a seamless living experience through its tech-powered platform, which combines real estate expertise, design, and local knowledge. The company caters to diverse rental needs, offering accommodations for durations ranging from a month to a year or more. With aspirations to expand to 50 cities and manage a portfolio of over 50,000 apartments worldwide, Blueground is focused on making its guests feel at home wherever they choose to live.
UTURN.ME is an Arabic entertainment network based in Jeddah, Saudi Arabia, that primarily operates on YouTube. Founded in 2010, the company creates a diverse range of video content aimed at Arabic-speaking audiences worldwide, encompassing categories such as entertainment, vlogging, gaming, children's content, and lifestyle. UTURN.ME is known for its edgy and interactive approach, delivering professional-grade videos that resonate with local viewers while engaging with the broader internet community.
Webedia Arabia is a digital Arab network, through pillars of fashion & beauty, pop culture, food, parenting, and gaming/esports.
Mumzworld.com is a leading online shopping platform in the Middle East, specializing in products for mothers, babies, and children. Founded in 2011 and headquartered in Dubai, the company serves over two million mothers across the MENA region, offering an extensive catalog of more than 200,000 products from over 2,000 global and regional brands. Its product range includes diapers, feeding essentials, toys, clothing, safety items, nursery equipment, and books. Mumzworld.com has earned a reputation for providing a convenient shopping experience by offering exclusive products and distribution rights, as well as partnering with major brands like P&G and Danone. The platform caters to customers in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, and beyond, shipping to over 20 countries. By focusing on the needs of mothers, Mumzworld.com aims to be an essential resource and shopping destination for families in the region.
Fetchr is a logistics and shipment service provider that aids local merchants and global brands in establishing and expanding profitable eCommerce businesses. By leveraging proprietary technology, Fetchr addresses the challenge of delivering packages in regions lacking physical addresses, particularly in emerging markets. The company employs mobile applications and GPS technology to accurately locate users, facilitating faster and more efficient deliveries. Additionally, Fetchr utilizes predictive analytics and machine learning to optimize courier operations, streamlining both domestic and international shipments. This innovative approach enables clients to easily and quickly ship goods and products worldwide.
Yemeksepeti is Turkey's leading online food ordering platform, allowing users to conveniently order meals from a wide selection of nearly 8,000 partner restaurants across 58 provinces. The service ensures timely delivery, typically within 30 to 45 minutes, directly to customers' doorsteps. In addition to its strong presence in Turkey, Yemeksepeti has expanded its operations to the Middle East under the brand Foodonclick.com, serving countries such as the UAE, Oman, Qatar, Saudi Arabia, Lebanon, and Greece. The platform aggregates restaurant options, making it easy for users to find and enjoy their favorite dishes.