Endeavor

Endeavor is a non-profit organization dedicated to supporting high-impact entrepreneurs globally, with the aim of fostering long-term economic growth. Established in 1997 and headquartered in New York City, Endeavor operates in various countries, including Argentina, Brazil, and South Africa, among others. The organization identifies, mentors, and accelerates entrepreneurs who have the potential to create substantial economic impact in their regions. In addition to its core mission, Endeavor Catalyst, the venture capital arm of Endeavor Global, focuses on making growth equity investments in startups across sectors such as agriculture, fintech, and healthcare. Established in 2012, Endeavor Catalyst typically invests in companies generating revenues between $0.5 million and $15 million and participates in financing rounds of $5 million or more. This co-investment model not only supports the entrepreneurs but also contributes to the sustainability of Endeavor's broader initiatives.

Maha AbdelAzim

Associate

Mark Eisenberg

Associate, Retail and Tech Commerce

Eva Goldstein

Finance Manager

Joanna Harries

Vice President, Entrepreneur Selection and Growth

Daniela Terminel

Vice President, Entrepreneur Selection and Growth

David Wachtel

Senior Vice President, Marketing, Communications and Partnerships

Past deals in North Africa

Instabug

Series B in 2022
Instabug is a computer software company that specializes in providing tools for mobile app developers to enhance application quality and performance. Founded in 2012 and headquartered in Giza, Egypt, with operations in California, the company offers a platform that includes crash reporting, application performance monitoring, user surveys, and real-time contextual insights. These features enable developers to identify bugs and errors throughout the application's life cycle, facilitating a more efficient testing process. By leveraging crowdsourced feedback, Instabug helps developers pinpoint the exact conditions that lead to functionality issues, ultimately improving the overall user experience.

Lucky

Series A in 2022
Lucky is a financial application designed to provide users with access to a variety of credit products, sale offers, and cashback rewards. The app allows customers to engage with a range of credit services and discounts that can be utilized both in-person and online through partnerships with local and global brands. This functionality enables users to manage their credit more easily while also saving money on purchases through cashback incentives and exclusive offers.

Brimore

Series A in 2022
Brimore Holding B.V. owns and operates an online retail and distribution platform. The company offers fast-moving consumer goods (FMCG). It offers detergents, perfumes, skin, canned food, upholstery, skin care, lips, spices, mixes, and beans, men wear, personal care, hair care, eyes, women wear, baby and kids wear, appliances, make up, textiles, home care, food and beverage, and wellness products. The company connects and serves manufacturers and customers. Brimore Holding B.V. was founded in 2017 and is headquartered in Cairo, Egypt.

Yassir

Series A in 2021
Yassir Inc offers ride sharing services through its mobile application. It offers Yassir Go, a mobile application that allows users to book a driver anywhere and anytime. In addition, it also provides Yassir Go, a mobile application for ordering food online. The company was founded in 2016 and is based in Algiers, Algeria.

Halan

Venture Round in 2021
Halan is a ride-hailing application that provides two and three-wheeler vehicle rides and on-demand logistics. The application also caters to businesses, offering smart-tech last-mile delivery through their integrated smart services using motorcycle and tricycles. It allows customers to request motorbike or tuk-tuk rides, or order food or goods for delivery via motorbikes or cargo tricycles. Halan also offers on-demand logistics solutions to support large organizations and small businesses alike in their distribution and supply chain. It also provides convenience and safety, while for the driver it offers incremental business. The application has delivered partnerships with fast-food chains like McDonald’s, KFC and Pizza Hut in Egypt. Halan was founded in November 2017 and is based in Cairo, Al Qahirah, Egypt.

MNT-Halan

Private Equity Round in 2021
MNT-Halan is a microfinance lending and payments company.

Maxab

Series A in 2021
Maxab is a business-to-business e-commerce marketplace that links food and grocery retailers with suppliers in Egypt, particularly in underserved areas. Founded in 2018 and headquartered in Cairo, the company utilizes data-driven technologies and advanced supply chain solutions to enhance the food and grocery market. Maxab's platform streamlines access to a diverse range of products, providing retailers with premium service and operational support. Additionally, the company has established a logistics network to facilitate the efficient distribution of goods throughout Egypt, ensuring that the right quantity of food reaches the appropriate locations at the right time.

Maxab

Series A in 2021
Maxab is a business-to-business e-commerce marketplace that links food and grocery retailers with suppliers in Egypt, particularly in underserved areas. Founded in 2018 and headquartered in Cairo, the company utilizes data-driven technologies and advanced supply chain solutions to enhance the food and grocery market. Maxab's platform streamlines access to a diverse range of products, providing retailers with premium service and operational support. Additionally, the company has established a logistics network to facilitate the efficient distribution of goods throughout Egypt, ensuring that the right quantity of food reaches the appropriate locations at the right time.

Maxab

Series A in 2021
Maxab is a business-to-business e-commerce marketplace that links food and grocery retailers with suppliers in Egypt, particularly in underserved areas. Founded in 2018 and headquartered in Cairo, the company utilizes data-driven technologies and advanced supply chain solutions to enhance the food and grocery market. Maxab's platform streamlines access to a diverse range of products, providing retailers with premium service and operational support. Additionally, the company has established a logistics network to facilitate the efficient distribution of goods throughout Egypt, ensuring that the right quantity of food reaches the appropriate locations at the right time.

Swvl

Series B in 2019
Swvl, LLC is a technology-driven mobility company that offers an application for booking fixed-route bus trips, primarily operating in Egypt, Kenya, and Pakistan. Founded in 2017 and based in Cairo, Swvl provides a premium mass transit system that connects neighborhoods with accessible bus and van rides during peak commuting hours. Users can book rides at a flat fare, ensuring affordability without surge pricing. The company's core service includes a network of minibuses and other vehicles that operate along predetermined routes, allowing commuters to reserve rides through its mobile application. Swvl aims to provide a reliable, cost-effective, and environmentally responsible alternative to traditional public transportation and ridesharing options.

Swvl

Series B in 2019
Swvl, LLC is a technology-driven mobility company that offers an application for booking fixed-route bus trips, primarily operating in Egypt, Kenya, and Pakistan. Founded in 2017 and based in Cairo, Swvl provides a premium mass transit system that connects neighborhoods with accessible bus and van rides during peak commuting hours. Users can book rides at a flat fare, ensuring affordability without surge pricing. The company's core service includes a network of minibuses and other vehicles that operate along predetermined routes, allowing commuters to reserve rides through its mobile application. Swvl aims to provide a reliable, cost-effective, and environmentally responsible alternative to traditional public transportation and ridesharing options.

InstaDeep

Series A in 2019
InstaDeep Ltd develops and offers artificial intelligence (AI) based decision making systems for enterprise sector. The company was founded in 2014 and is headquartered in London, United Kingdom with additional offices in Paris, France; Tunis, Tunisia; Nairobi, Kenya; and Lagos, Nigeria.

Vezeeta

Series B in 2017
Vezeeta is the digital healthcare platform in MEA that connects patients with healthcare providers and health services. Patients are able to search, compare, book and review the best doctors in Egypt, Saudi Arabia, Jordan, and Lebanon. It also provides innovative SaaS solutions to healthcare providers in the region. Vezeeta empowers millions of patients through data and the ability to better access healthcare in the region. With over 200,000 verified reviews, patients are able to search, compare, and book the best doctors in just 1 minute. Doctors also provide Patients with seamless healthcare experiences through our clinic management software.

Anghami

Series B in 2016
Anghami is a music streaming app providing unlimited Arabic and International music to stream and download for offline mode. Anghami is designed for the Middle-East and North Africa providing the largest music catalog of licensed content from the major Arabic labels such as Rotana, Melody, Mazzika, Platinum Records and many other indies. It also features the international majors EMI, Sony, Warner and Universal. Anghami is largest digital music venture ever in the Middle-East funded by multiple VC firms.

Peak

Series C in 2013
Peak is a prominent mobile gaming company founded in 2010 and based in Istanbul, Turkey. The company specializes in developing engaging mobile games, with two major franchises, Toon Blast and Toy Blast, consistently ranking among the top grossing games in the U.S. iPhone market. These franchises have collectively attracted over 12 million daily active users. Peak is committed to innovation and growth, not only in gaming but also in exploring opportunities within other technology sectors. Additionally, the company focuses on social gaming, particularly targeting emerging markets in Turkey, the Middle East, and North Africa.