Endeavor

Endeavor is a non-profit organization dedicated to supporting high-impact entrepreneurs globally, with the aim of fostering long-term economic growth. Established in 1997 and headquartered in New York City, Endeavor operates in various countries, including Argentina, Brazil, and South Africa, among others. The organization identifies, mentors, and accelerates entrepreneurs who have the potential to create substantial economic impact in their regions. In addition to its core mission, Endeavor Catalyst, the venture capital arm of Endeavor Global, focuses on making growth equity investments in startups across sectors such as agriculture, fintech, and healthcare. Established in 2012, Endeavor Catalyst typically invests in companies generating revenues between $0.5 million and $15 million and participates in financing rounds of $5 million or more. This co-investment model not only supports the entrepreneurs but also contributes to the sustainability of Endeavor's broader initiatives.

Maha AbdelAzim

Associate

Mark Eisenberg

Associate, Retail and Tech Commerce

Eva Goldstein

Finance Manager

Joanna Harries

Vice President, Entrepreneur Selection and Growth

Daniela Terminel

Vice President, Entrepreneur Selection and Growth

David Wachtel

Senior Vice President, Marketing, Communications and Partnerships

Past deals in Riyadh

Sary

Series C in 2021
Sary operates a digital business-to-business marketplace that links small businesses with suppliers of fast-moving consumer goods (FMCG) in Saudi Arabia. Established in 2018 and headquartered in Riyadh, the platform facilitates seamless transactions through its mobile and web applications. Sary's offerings include a wide range of FMCG products such as milk, tea, coffee, water, soft drinks, juices, oils, and chocolates. The company primarily serves small and medium-sized enterprises, mini-market chains, hotels, restaurants, and convenience shops in key cities like Riyadh, Jeddah, and Dammam. Sary aims to improve supply chain efficiency within the wholesale industry, enabling customers to place orders ranging from small boxes to large truckloads with just a few clicks, often with delivery in as little as three hours. Since its inception, Sary has served over 20,000 customers, completed more than 50,000 shipments, and partnered with over 100 brands and wholesalers to facilitate significant sourcing volumes.

MRSOOL

Series B in 2021
MRSOOL is an on-demand delivery service based in Riyadh, Saudi Arabia, founded in 2015. The company enables consumers to place orders for various products from any store within its operational cities, facilitating the transportation of goods directly to their homes. MRSOOL connects users with nearby individuals who assist in fulfilling these delivery tasks, effectively offering a crowd-sourced concierge service that is accessible to a wide audience.

Kitopi

Series A in 2018
Kitopi Catering Services LLC operates as a managed cloud kitchen platform that partners with restaurants to expand their delivery reach. The company enables restaurants to open delivery-only locations by providing the infrastructure and software. The company’s in-house suite of applications optimizes all aspects of kitchen operations in real-time to operate ghost kitchens in Dubai, Abu Dhabi, London, Kuwait, Riyadh, and New York. The company was founded in 2018 and is based in New York, New York.

Unifonic

Series A in 2018
Unifonic Inc. specializes in cloud communication solutions, offering a range of services including SMS, voice, phone number verification, and real-time roaming detection. Founded in 2006 and based in Riyadh, Saudi Arabia, the company aims to make cloud communications more accessible and cost-efficient. Unifonic simplifies the integration of powerful messaging and voice capabilities by providing single APIs that connect clients directly to their cloud platform, eliminating the need for hardware or network operators. The company has partnered with notable clients such as Haier, Aramex, Easy Taxi, Careem, Medgulf, and Arabia Insurance. Additionally, Unifonic has collaborated with Facebook to support the WhatsApp Business API for enterprises, enhancing its offerings in the communication sector.