Endeavor

Endeavor is a non-profit organization dedicated to supporting high-impact entrepreneurs globally, with the aim of fostering long-term economic growth. Established in 1997 and headquartered in New York City, Endeavor operates in various countries, including Argentina, Brazil, and South Africa, among others. The organization identifies, mentors, and accelerates entrepreneurs who have the potential to create substantial economic impact in their regions. In addition to its core mission, Endeavor Catalyst, the venture capital arm of Endeavor Global, focuses on making growth equity investments in startups across sectors such as agriculture, fintech, and healthcare. Established in 2012, Endeavor Catalyst typically invests in companies generating revenues between $0.5 million and $15 million and participates in financing rounds of $5 million or more. This co-investment model not only supports the entrepreneurs but also contributes to the sustainability of Endeavor's broader initiatives.

Maha AbdelAzim

Associate

Mark Eisenberg

Associate, Retail and Tech Commerce

Eva Goldstein

Finance Manager

Joanna Harries

Vice President, Entrepreneur Selection and Growth

Daniela Terminel

Vice President, Entrepreneur Selection and Growth

David Wachtel

Senior Vice President, Marketing, Communications and Partnerships

Past deals in Saudi Arabia

Foodics

Series C in 2022
Foodics is a company that provides a cloud-based restaurant management system utilizing iPad technology, designed specifically for the food service industry. Founded in 2014 and headquartered in AlKhobar, Saudi Arabia, Foodics offers a comprehensive suite of tools including a point-of-sale system, inventory management, employee scheduling, and customer loyalty programs. The platform supports both English and Arabic, catering to a diverse clientele in the Middle East, which includes restaurants, food trucks, cafes, and fast-food chains. With a focus on enhancing operational efficiency, Foodics enables its clients to manage transactions and analyze performance through its management dashboard and various add-on applications. The company has established five locations across the region and serves over a thousand customers, facilitating the processing of more than a billion orders.

Sary

Series C in 2021
Sary operates a digital business-to-business marketplace that links small businesses with suppliers of fast-moving consumer goods (FMCG) in Saudi Arabia. Established in 2018 and headquartered in Riyadh, the platform facilitates seamless transactions through its mobile and web applications. Sary's offerings include a wide range of FMCG products such as milk, tea, coffee, water, soft drinks, juices, oils, and chocolates. The company primarily serves small and medium-sized enterprises, mini-market chains, hotels, restaurants, and convenience shops in key cities like Riyadh, Jeddah, and Dammam. Sary aims to improve supply chain efficiency within the wholesale industry, enabling customers to place orders ranging from small boxes to large truckloads with just a few clicks, often with delivery in as little as three hours. Since its inception, Sary has served over 20,000 customers, completed more than 50,000 shipments, and partnered with over 100 brands and wholesalers to facilitate significant sourcing volumes.

MRSOOL

Series B in 2021
MRSOOL is an on-demand delivery service based in Riyadh, Saudi Arabia, founded in 2015. The company enables consumers to place orders for various products from any store within its operational cities, facilitating the transportation of goods directly to their homes. MRSOOL connects users with nearby individuals who assist in fulfilling these delivery tasks, effectively offering a crowd-sourced concierge service that is accessible to a wide audience.

Foodics

Series B in 2021
Foodics is a company that provides a cloud-based restaurant management system utilizing iPad technology, designed specifically for the food service industry. Founded in 2014 and headquartered in AlKhobar, Saudi Arabia, Foodics offers a comprehensive suite of tools including a point-of-sale system, inventory management, employee scheduling, and customer loyalty programs. The platform supports both English and Arabic, catering to a diverse clientele in the Middle East, which includes restaurants, food trucks, cafes, and fast-food chains. With a focus on enhancing operational efficiency, Foodics enables its clients to manage transactions and analyze performance through its management dashboard and various add-on applications. The company has established five locations across the region and serves over a thousand customers, facilitating the processing of more than a billion orders.

Unifonic

Series A in 2018
Unifonic Inc. specializes in cloud communication solutions, offering a range of services including SMS, voice, phone number verification, and real-time roaming detection. Founded in 2006 and based in Riyadh, Saudi Arabia, the company aims to make cloud communications more accessible and cost-efficient. Unifonic simplifies the integration of powerful messaging and voice capabilities by providing single APIs that connect clients directly to their cloud platform, eliminating the need for hardware or network operators. The company has partnered with notable clients such as Haier, Aramex, Easy Taxi, Careem, Medgulf, and Arabia Insurance. Additionally, Unifonic has collaborated with Facebook to support the WhatsApp Business API for enterprises, enhancing its offerings in the communication sector.

Yabi

Series B in 2017
Souqalmal.com LLC FZ operates a leading financial comparison website in the Middle East, providing consumers in the UAE and Saudi Arabia with the tools to search and compare various financial products. Founded in 2012 and headquartered in Dubai, the platform offers detailed information on credit cards, personal loans, car loans, bank accounts, mortgages, and various insurance options, including car, home, travel, and SME insurance. Users can obtain real-time quotes for insurance in under 60 seconds and have their policies issued within an hour. Souqalmal.com has also expanded its services to include mobile phone and broadband plans, as well as educational options like schools and nurseries. The company has received multiple awards for its innovative approach and has grown its insurance business significantly. With backing from notable investors and a proven track record, Souqalmal.com continues to empower consumers to make informed financial decisions.

Vezeeta

Series B in 2017
Vezeeta is the digital healthcare platform in MEA that connects patients with healthcare providers and health services. Patients are able to search, compare, book and review the best doctors in Egypt, Saudi Arabia, Jordan, and Lebanon. It also provides innovative SaaS solutions to healthcare providers in the region. Vezeeta empowers millions of patients through data and the ability to better access healthcare in the region. With over 200,000 verified reviews, patients are able to search, compare, and book the best doctors in just 1 minute. Doctors also provide Patients with seamless healthcare experiences through our clinic management software.

UTURN.ME

Series B in 2016
UTURN.ME is an Arabic entertainment network based in Jeddah, Saudi Arabia, that primarily operates on YouTube. Founded in 2010, the company creates a diverse range of video content aimed at Arabic-speaking audiences worldwide, encompassing categories such as entertainment, vlogging, gaming, children's content, and lifestyle. UTURN.ME is known for its edgy and interactive approach, delivering professional-grade videos that resonate with local viewers while engaging with the broader internet community.

Mumzworld

Series A in 2016
Mumzworld.com operates an online shopping site that sells products for kids, babies, and moms. The company offers diapers, feeding products, toys, outdoor products, bathing solutions, clothes, safety products, nursery equipment, and books. It serves customers in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, and internationally. The company was founded in 2011 and is based in Dubai, United Arab Emirates with representative offices in the United Arab Emirates and Saudi Arabia.

Yemeksepeti

Series B in 2012
Yemeksepeti is Turkey's leading online food ordering platform, allowing users to conveniently order meals from a wide selection of nearly 8,000 partner restaurants across 58 provinces. The service ensures timely delivery, typically within 30 to 45 minutes, directly to customers' doorsteps. In addition to its strong presence in Turkey, Yemeksepeti has expanded its operations to the Middle East under the brand Foodonclick.com, serving countries such as the UAE, Oman, Qatar, Saudi Arabia, Lebanon, and Greece. The platform aggregates restaurant options, making it easy for users to find and enjoy their favorite dishes.