Mamaearth is a digital-first beauty and personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on providing safe and natural solutions for parents and their children. The brand offers a range of products across various categories, including baby care, skin care, and hair care, all of which undergo rigorous testing processes, including clinical dermatology testing in Europe, to ensure high quality and safety. Mamaearth emphasizes the use of natural ingredients, such as Calendula Extract, Shea Butter, and Jojoba Oil, and is certified by the external agency MadeSafe for its commitment to safety. The products are manufactured by third-party contract manufacturers, and the majority of the company’s revenue is generated within India. Mamaearth aims to address various parental concerns, with plans to expand its offerings to tackle issues such as morning sickness and baby colic in the future.
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