Oryx Fund

Penny Software, founded in 2020 and based in Riyadh, Saudi Arabia, specializes in developing a cloud-based procure-to-pay system known as Penny. This platform streamlines the entire procurement process, enabling organizations to digitize and manage their procurement cycle from request to approval. Key features of Penny include an action-driven dashboard, budget tracking, customizable reporting, a product comparison tool, and a structured timeline. The system is designed to simplify procurement activities, allowing users to manage requests for quotations, compare vendor offers, issue purchase orders, and process payments efficiently. Penny Software caters primarily to mid-sized enterprises, offering a modular and customizable solution that supports both private and public marketplaces, as well as procurement shared services.

GrubTech is a comprehensive SaaS platform designed to facilitate the digital transformation of restaurants and cloud kitchens. It functions as a flexible operating system akin to 'Shopify' for the food service industry, offering an omnichannel point of sale system that integrates with major food aggregators and supports direct online orders, dine-in, and takeaway services. The platform is enhanced with AI capabilities that provide insights into demand forecasting, inventory management, and customer profiling. Additionally, GrubTech includes features for online payments, mobile-responsive web storefronts, and social commerce integrations, allowing merchants to effectively meet online demand. With an open API and app store, GrubTech encourages developers to create solutions that further assist merchants in optimizing their operations and enhancing customer experiences.

Merit Incentives specializes in enhancing customer and employee engagement through a comprehensive platform that offers a variety of services, including customer loyalty programs, sales incentives, and fulfillment of gifts and rewards. Operating in the MENA region, the company employs innovative technologies to develop tailored engagement strategies aimed at boosting employee motivation and strengthening client relationships. By providing effective program design and implementation, Merit Incentives supports organizations in attracting new customers and retaining existing ones, ultimately fostering a more engaged and committed workforce.

Hala is the first car insurance product in the UAE that incentivizes safe driving by rewarding users with hala coins for each day they drive without accidents. These coins can be redeemed for various services, including meals, gym memberships, and hotel stays, promoting a culture of safety among drivers. Hala operates within the insurtech sector, utilizing innovative approaches to enhance customer engagement and provide a unique value proposition in the insurance market. The service is designed to encourage responsible driving behavior while offering tangible rewards, thus making car insurance a more appealing and interactive experience for users.

Sarwa Digital Wealth Limited develops a platform that offers investment advice. It offers investment strategies for better returns, simplified investing, and automated investing. The company was founded in 2016 and is based in Dubai, United Arab Emirates.

Alma Health is a digitally-native chronic illness management platform serving an addressable market of 20m patients in GCC. Through its cloud pharmacy and virtual doctor consultations, Alma Health is translating patient behavior and insights into personalized services and products like digital treatments and at home monitoring systems. Alma Health is based in Hub71-Abu Dhabi.