Vincent Choi

Co-Founder and Managing Partner

Luke Johnson

Co-Founder and Managing Partner

13 past transactions

TakeShape

Seed Round in 2022
TakeShape is a technology company that builds a Content-as-a-Service technology. A stress-free CMS, Instant API, and Static Site Generator to help you get your projects done. TakeShape is content management from the future. Get ready to love your CMS.

Aisle

Seed Round in 2022
Aisle is a cash back platform that turns grocery receipts into cash rewards.

August

Seed Round in 2022
Operator of sustainable lifestyle products intended to reimagine mensurational hygiene products. The company's products are made from biodegradable cotton and environmentally friendly components which are easy to use and decompose, enabling women to make healthy choices for themselves for their mensurational period care.

Crown Affair

Series A in 2022
Crown Affair, Inc. is an online retailer specializing in personal haircare products, founded in 2019 and based in New York. The company emphasizes a holistic approach to hair care, offering a range of vegan and cruelty-free products such as brushes, towels, oils, scrunchies, and renewal masks. Each product is designed to work in harmony with others, transforming routine hair care into a meaningful ritual. Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging to ensure that their offerings are environmentally friendly. By providing guidance, tools, and a supportive community, Crown Affair aims to redefine consumers' relationships with their hair.

Fishwife

Seed Round in 2022
Fishwife is a food company that make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. It is a female-founded company based in Sunny, California. It was founded in 2020 by Becca Millstein together with Caroline Goldfarb.

BelliWelli

Seed Round in 2021
Belliwelli is a company based in Los Angeles, California, that specializes in producing gut-friendly, plant-based snack bars specifically designed for individuals with irritable bowel syndrome (IBS). Founded in 2020, Belliwelli offers four varieties of gluten-free, dairy-free, and low-sugar bars that are certified low FODMAP. These snack bars are crafted from wholesome ingredients such as almond butter, chia seeds, and cinnamon, aiming to enhance consumer awareness of IBS while providing a tasty option that incorporates probiotics into the diet.

Actual Veggies

Seed Round in 2021
Actual Veggies Inc., founded in 2020 and based in New York, specializes in processing fresh, refrigerated vegetable burgers. The company aims to provide a healthy and satisfying meal option for vegans, flexitarians, and meat-eaters alike, by celebrating the natural flavors of vegetables rather than masking them. Actual Veggies offers a unique alternative to traditional frozen veggie burgers, focusing on fresh ingredients without preservatives or artificial additives. Their product line features vibrant, 5-ounce burgers crafted solely from real vegetables and natural binding agents, emphasizing a visually appealing and flavorful experience. Each burger is made in the kitchen using whole ingredients, steering clear of reengineered chemical processes typical in many plant-based offerings. Actual Veggies stands out by providing delicious, environmentally friendly meal options that highlight the essence of vegetables.

Actual Veggies

Seed Round in 2021
Actual Veggies Inc., founded in 2020 and based in New York, specializes in processing fresh, refrigerated vegetable burgers. The company aims to provide a healthy and satisfying meal option for vegans, flexitarians, and meat-eaters alike, by celebrating the natural flavors of vegetables rather than masking them. Actual Veggies offers a unique alternative to traditional frozen veggie burgers, focusing on fresh ingredients without preservatives or artificial additives. Their product line features vibrant, 5-ounce burgers crafted solely from real vegetables and natural binding agents, emphasizing a visually appealing and flavorful experience. Each burger is made in the kitchen using whole ingredients, steering clear of reengineered chemical processes typical in many plant-based offerings. Actual Veggies stands out by providing delicious, environmentally friendly meal options that highlight the essence of vegetables.

Crown Affair

Seed Round in 2021
Crown Affair, Inc. is an online retailer specializing in personal haircare products, founded in 2019 and based in New York. The company emphasizes a holistic approach to hair care, offering a range of vegan and cruelty-free products such as brushes, towels, oils, scrunchies, and renewal masks. Each product is designed to work in harmony with others, transforming routine hair care into a meaningful ritual. Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging to ensure that their offerings are environmentally friendly. By providing guidance, tools, and a supportive community, Crown Affair aims to redefine consumers' relationships with their hair.

Golde

Seed Round in 2021
They make approachable, effective wellness essentials for inner and outer radiance. Powered by single-origin golden turmeric.

Looma

Seed Round in 2021
Operator of a vertically integrated DTC brand intended to change the home textiles supply chain, bringing transparency and sustainability for less. The company's offerings include bedding made from organic long-staple Himalayan cotton, enabling customers to get a soft feel over the lifetime of the sheets.
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