Private Equity Round in 2018
PetWise, a division of Worldwise, Inc., specializes in manufacturing a wide range of environmentally responsible pet accessories for dogs and cats. Founded in 1990 and based in Novato, California, the company offers products under various brands, including SmartyKat, TrustyPup, and Petlinks. Their product lineup includes items designed to meet the physical, emotional, and instinctual needs of pets, such as litter boxes, dog beds, treat toys, and cat scratchers. PetWise emphasizes the use of natural, recycled, and certified organic materials in its offerings, making them both attractive and affordable while prioritizing environmental sustainability. The company aims to provide safe, quality alternatives for pet owners who seek to enhance their pets' lives while being mindful of their ecological footprint.
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