FirstPartyCapital

Good-Loop operates an advertising platform that transforms advertising revenue into charitable donations, thereby enhancing the effectiveness and ethics of online advertising. The platform allows users to opt-in to watch video ads without interruption, with 50% of the revenue generated from these ads directed towards a social cause of the viewer's choice. This model not only supports charitable initiatives but also yields higher engagement rates for advertisers; Good-Loop reports an average completion rate of 61% for its ads, significantly surpassing the typical 30% rate seen on platforms like YouTube. By focusing on personalized advertising experiences, Good-Loop aims to create a mutually beneficial scenario for both consumers and advertisers while promoting social responsibility.

Passendo ApS operates as an ad server and self service portal (SSP), which helps publishers and advertisers build advertising strategies for email and cross channels to reach audiences. It helps publishers to create new revenue streams and advertisers create brand awareness by transferring modern advertising technology. The company was founded in 2008 and is based in Copenhagen, Denmark with additional locations in Dubai, United Arab Emirates and Belgrade, Serbia.

Developer of chatbot designed to deliver conversational advertisements in all formats across the web. The company's text and a voice-controlled chatbot can be provided on all kinds of websites, mobile applications, social media and programmatic television, enabling clients to build interactive advertisements and campaigns.