Friends & Family Capital

Verkada Inc. develops and offers a cloud-based video management software that enables users to manage physical security. Its Command platform enables users to access, share, and archive footage across locations. The company also offers security cameras for security services. Its products include Dome; Mini; Fisheye; and Viewing Station series. It serves Healthcare, banks, education, retail, restaurants, government, and private business sectors. The company was incorporated in 2016 and is based in San Mateo, California. It has an additional location in London, United Kingdom.

Gusto is a company that provides a cloud-based platform designed for small and medium-sized businesses to manage payroll, benefits, and human resources. Founded in 2011 and headquartered in San Francisco, with an additional office in Denver, Gusto offers an array of services including payroll processing, health benefits, workers' compensation, and time tracking. The platform allows employers and employees to access payroll information from various devices, enabling features such as browsing pay stubs, reviewing tax forms, and verifying personal details. Gusto caters to a diverse clientele, including startups, coffee shops, medical practices, creative agencies, and law firms, aiming to simplify the administrative tasks associated with employee management.

Mosaic.tech combines big data and machine learning that provides predictive reporting capabilities, leveling the playing field, and giving startups tools and insights for large enterprises. Its one-click integrations and real-time analytics offer clear insights and straightforward recommendations. Mosaic provides greater visibility into the most important dynamics of the business. Founded in 2019, Mosaic.tech is headquartered in San Diego, California.

Airtable is a cloud-based software company founded in 2013 and headquartered in San Francisco, California. It combines features of traditional spreadsheets with the functionality of a database, making it accessible to a wider audience beyond technical users. This platform enables users to create and customize their own workflows, facilitating tasks such as managing editorial calendars and planning events. By providing intuitive tools, Airtable empowers non-coders to build complex workflows and applications, enhancing productivity and collaboration across various projects.

Gusto is a company that provides a cloud-based platform designed for small and medium-sized businesses to manage payroll, benefits, and human resources. Founded in 2011 and headquartered in San Francisco, with an additional office in Denver, Gusto offers an array of services including payroll processing, health benefits, workers' compensation, and time tracking. The platform allows employers and employees to access payroll information from various devices, enabling features such as browsing pay stubs, reviewing tax forms, and verifying personal details. Gusto caters to a diverse clientele, including startups, coffee shops, medical practices, creative agencies, and law firms, aiming to simplify the administrative tasks associated with employee management.

Verkada Inc. develops and offers a cloud-based video management software that enables users to manage physical security. Its Command platform enables users to access, share, and archive footage across locations. The company also offers security cameras for security services. Its products include Dome; Mini; Fisheye; and Viewing Station series. It serves Healthcare, banks, education, retail, restaurants, government, and private business sectors. The company was incorporated in 2016 and is based in San Mateo, California. It has an additional location in London, United Kingdom.

Flexport, Inc. is a global freight forwarder and logistics platform that provides online customs brokerage and freight forwarding services. Established in 2013 and headquartered in San Francisco, California, the company offers a comprehensive online dashboard that enables businesses to understand, purchase, manage, and track the necessary services for global trade. Its offerings include customs brokerage services such as clearances, bonds, product classification, and government agency filings, alongside freight forwarding options encompassing ocean freight, air freight, and trucking. Additionally, Flexport provides supply chain services that cover cargo insurance, quality inspections, warehousing, product sourcing, and trade finance. By leveraging modern software, Flexport aims to enhance the user experience in global trade, helping logistics companies optimize transportation routes and manage inventory effectively.

Palantir Technologies Inc. is a data analytics company that develops platforms for integrating, managing, and analyzing large volumes of information for public institutions, commercial enterprises, and non-profit organizations globally. Its primary products include Palantir Gotham, tailored for government applications, and Palantir Foundry, designed for commercial clients. These platforms facilitate collaboration among analysts and enable comprehensive data analysis across various sectors, including healthcare, finance, defense, and law enforcement. Palantir’s solutions address issues such as fraud detection, crisis response, cybersecurity, and disaster preparedness. Founded in 2003 in Denver, Colorado, the company is headquartered in Palo Alto, California, and has established strategic partnerships with clients like United Airlines.