Friends & Family Capital

Friends & Family Capital is a multi-family office and venture capital firm based in Menlo Park, California, founded in 2019. The firm focuses on investing in technology startups, aiming to support entrepreneurs who are working to transform significant markets. As a Registered Investment Adviser, Friends & Family Capital seeks to provide capital and guidance to innovative companies, fostering growth and development within the technology sector.

Colin Anderson

Founding Partner

Bianca Hursh

Associate

Chad Metzger

Associate

Edward Mulder

Principal

3 past transactions

Verkada

Series D in 2022
Verkada Inc. develops and offers a cloud-based video management software that enables users to manage physical security. Its Command platform enables users to access, share, and archive footage across locations. The company also offers security cameras for security services. Its products include Dome; Mini; Fisheye; and Viewing Station series. It serves Healthcare, banks, education, retail, restaurants, government, and private business sectors. The company was incorporated in 2016 and is based in San Mateo, California. It has an additional location in London, United Kingdom.

Mosaic.tech

Series B in 2022
Mosaic.tech combines big data and machine learning that provides predictive reporting capabilities, leveling the playing field, and giving startups tools and insights for large enterprises. Its one-click integrations and real-time analytics offer clear insights and straightforward recommendations. Mosaic provides greater visibility into the most important dynamics of the business. Founded in 2019, Mosaic.tech is headquartered in San Diego, California.

Gusto

Series E in 2021
Gusto is a company that provides a cloud-based platform designed for small and medium-sized businesses to manage payroll, benefits, and human resources. Founded in 2011 and headquartered in San Francisco, with an additional office in Denver, Gusto offers an array of services including payroll processing, health benefits, workers' compensation, and time tracking. The platform allows employers and employees to access payroll information from various devices, enabling features such as browsing pay stubs, reviewing tax forms, and verifying personal details. Gusto caters to a diverse clientele, including startups, coffee shops, medical practices, creative agencies, and law firms, aiming to simplify the administrative tasks associated with employee management.
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