The Merchant Club

Founded in 2018, The Merchant Club is a consulting firm headquartered in London, United Kingdom. The firm provides services such as deal sourcing & screening, unbiased analysis, and advice to family offices.

Laurent Ghouzi

Co-Founder

Laurent Zmiro

Co-Founder

2 past transactions

Bravo Sierra

Series B in 2022
Bravo Sierra is a pioneering company focused on performance wellness, specifically tailored for the military community while also benefiting civilian users. It collaborates closely with a community of 1,000 active-duty service members to develop personal care and nutrition products that address the unique needs of those who serve. The company's offerings are designed to support active lifestyles and incorporate innovative technologies that are clean, vegan, and cruelty-free. Bravo Sierra's approach includes testing products with elite military units, ensuring that they meet the highest standards of performance. Additionally, the company operates a revenue share model, contributing 5% of all sales to the Morale Welfare and Recreation program, which supports quality of life initiatives for U.S. Armed Forces members, their families, retirees, and veterans.

Jinx

Series A in 2021
Jinx is a dog wellness brand based in Los Angeles, California, that specializes in manufacturing and selling high-quality dog food and nutrition products. Founded in 2019, the company focuses on providing optimal nutritional health through a balanced diet made with high-quality proteins sourced from both animals and plants. Jinx delivers its products online, featuring purposeful ingredients that are easily recognizable by dog owners. The brand aims to foster a community of dog parents who prioritize the health and well-being of their pets, offering a range of nutritionally comprehensive meals and treats in a shelf-stable format.
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