SimpleBet, Inc. is a technology company based in New York that specializes in developing software solutions for in-game betting applications. Founded in 2018, the company focuses on enhancing fan engagement by leveraging machine learning and real-time technology to create automated and algorithmic sports betting markets. SimpleBet enables sports fans to interact with various betting opportunities throughout live sporting events, offering over ten million micro-betting moments annually. This innovative approach allows users to make predictions in real-time across multiple sports, transforming every moment of a game into a potential betting opportunity.
Betr is a direct-to-consumer micro-betting that introduces instant gratification to sports betting. It provides tools to support responsible play and give control over their gambling. It encourages them to use these tools to keep the experience fun and within their personal limits. Betr was founded in 2022 and is based in Miami, Florida.
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