East Ventures

East Ventures is a venture capital firm founded in 2009, with offices in Singapore, Tokyo, and Jakarta. The firm specializes in seed, early-stage, and Series A investments, focusing on technology and consumer sectors, including fintech, e-commerce, and education technology, primarily in Southeast Asia. East Ventures has supported over 170 companies across the region, with notable investments in Indonesia's unicorns such as Tokopedia and Traveloka. The firm typically invests between $0.1 million and $0.5 million and has been recognized for its consistent performance, being named the most active investor in Southeast Asia. In 2018, it launched a joint venture called EV Growth, aimed at providing growth capital to startups throughout Southeast Asia. East Ventures continues to play a significant role in nurturing the startup ecosystem in the region.

Gavin Adrian

Investment Professional

David Audy

Operating Partner

Batara Eto

Co-Founder and Managing Partner

Devina Halim

Principal

Sang-Uh Han

Partner

Tomoki Hirata

Principal

Wai Kit Koh

Managing Partner

Yinwei Liang

Principal

Taiga Matsuyama

Co-Founder and Managing Partner

Jumpei Mouri

Director

Yoshiharu Okubo

Principal

Avina Sugiarto

Partner

Emily Tampi

Managing Director, Finance

Wesley Tay

Principal

Jordy Tenka

Investment Professional

Alda Wardhana

Principal

Zhengyi Zhu

Investment Professional

Past deals in Malaysia

FoodMarketHub

Series A in 2021
FoodMarketHub operates a procurement and inventory management platform designed to assist restaurants in controlling their purchasing processes. By leveraging big data and artificial intelligence, the company enhances restaurant procurement and food cost management. Its comprehensive solution covers all aspects of the restaurant supply chain, from the restaurant outlet and central kitchen to warehouses and suppliers. Key features include central kitchen management, integration with accounting and point-of-sale systems, notifications, and effective inventory management. This enables clients to seamlessly manage the entire value chain from the farm to the restaurant, ultimately lowering food costs and improving operational efficiency. FoodMarketHub's services are currently available in Malaysia, Hong Kong, Taiwan, Thailand, and Singapore.

ShopBack

Series E in 2021
ShopBack offers a one-stop lifestyle portal that powers smarter purchase decisions for consumers. Today, ShopBack is the dominant player in Southeast Asia’s e-commerce Cashback market, with an established presence in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Taiwan, powering over 1,000 orders per hour. ShopBack enhances shopping by providing up to 30% Cashback for consumers to boost their purchasing power while providing cost-effective marketing solutions for merchant partners. With over 1,300 merchant partners, including Uber, Expedia, and Lazada, ShopBack constantly strives to bring a smarter shopping experience to the consumers. In October 2015, ShopBack was awarded the winner of the Gold award in the Best Start-up (Growth Stage) category and Silver award in the Best Innovative Infocomm Products (Consumers) category at the 7th Singapore Infocomm Technology Federation (SiTF) Awards. This is the local start-up’s maiden voyage in industry awards, pitting against more than 300 nominations for the esteemed titles. The company was recently awarded the Emerging Enterprise Award in September 2016, jointly organized by The Business Times (Singapore) and OCBC Bank, which recognizes outstanding small and medium enterprises (SMEs) in Singapore.

BrioHR

Seed Round in 2021
BrioHR is a developer of a human resource management platform that provides a comprehensive suite of tools designed to streamline and automate various HR processes. The platform includes features for recruitment, onboarding, performance management, leave management, payroll, and employee file management, all of which are modular and affordable. BrioHR emphasizes ease of implementation and user-friendliness, allowing businesses to customize the platform to meet their specific needs. Additionally, the platform facilitates efficient management of employee information by storing, sorting, and filtering documents, while also providing reminders for updates. With dedicated live support, BrioHR aims to enhance productivity and save time for its clients by simplifying HR operations.

ShopBack

Series A in 2017
ShopBack offers a one-stop lifestyle portal that powers smarter purchase decisions for consumers. Today, ShopBack is the dominant player in Southeast Asia’s e-commerce Cashback market, with an established presence in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Taiwan, powering over 1,000 orders per hour. ShopBack enhances shopping by providing up to 30% Cashback for consumers to boost their purchasing power while providing cost-effective marketing solutions for merchant partners. With over 1,300 merchant partners, including Uber, Expedia, and Lazada, ShopBack constantly strives to bring a smarter shopping experience to the consumers. In October 2015, ShopBack was awarded the winner of the Gold award in the Best Start-up (Growth Stage) category and Silver award in the Best Innovative Infocomm Products (Consumers) category at the 7th Singapore Infocomm Technology Federation (SiTF) Awards. This is the local start-up’s maiden voyage in industry awards, pitting against more than 300 nominations for the esteemed titles. The company was recently awarded the Emerging Enterprise Award in September 2016, jointly organized by The Business Times (Singapore) and OCBC Bank, which recognizes outstanding small and medium enterprises (SMEs) in Singapore.

Kaodim Group

Series B in 2017
Kaodim Group is a leading service marketplace in Southeast Asia, headquartered in Petaling Jaya, Malaysia. Established in 2014, the company operates platforms in Malaysia, Singapore, the Philippines, and Indonesia, connecting users with verified service professionals for a variety of tasks. The services offered include plumbing, electrical work, photography, personal training, and more, catering to needs in homes, events, health and fitness, automotive, and office settings. Through its mobile and web applications, Kaodim facilitates the hiring process by providing customized quotations, detailed service provider profiles, and user reviews, ensuring that customers can make informed decisions when selecting a service provider. By linking local communities with trustworthy professionals, Kaodim aims to enhance the overall service experience in the region.

Pop Meals

Seed Round in 2017
Pop Meals is a food delivery service that utilizes artificial intelligence in logistics and cooking automation. The company combines centralized, large-scale production with customer data, machine learning and the chefs in the industry to offer food delivery experience. It applies artificial intelligence to last-mile delivery offering the lowest delivery costs in the industry. Dahmakan was founded in 2015 and is headquartered in Kuala Lumpur, Malaysia.

Kaodim Group

Series A in 2015
Kaodim Group is a leading service marketplace in Southeast Asia, headquartered in Petaling Jaya, Malaysia. Established in 2014, the company operates platforms in Malaysia, Singapore, the Philippines, and Indonesia, connecting users with verified service professionals for a variety of tasks. The services offered include plumbing, electrical work, photography, personal training, and more, catering to needs in homes, events, health and fitness, automotive, and office settings. Through its mobile and web applications, Kaodim facilitates the hiring process by providing customized quotations, detailed service provider profiles, and user reviews, ensuring that customers can make informed decisions when selecting a service provider. By linking local communities with trustworthy professionals, Kaodim aims to enhance the overall service experience in the region.

ShopBack

Seed Round in 2015
ShopBack offers a one-stop lifestyle portal that powers smarter purchase decisions for consumers. Today, ShopBack is the dominant player in Southeast Asia’s e-commerce Cashback market, with an established presence in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Taiwan, powering over 1,000 orders per hour. ShopBack enhances shopping by providing up to 30% Cashback for consumers to boost their purchasing power while providing cost-effective marketing solutions for merchant partners. With over 1,300 merchant partners, including Uber, Expedia, and Lazada, ShopBack constantly strives to bring a smarter shopping experience to the consumers. In October 2015, ShopBack was awarded the winner of the Gold award in the Best Start-up (Growth Stage) category and Silver award in the Best Innovative Infocomm Products (Consumers) category at the 7th Singapore Infocomm Technology Federation (SiTF) Awards. This is the local start-up’s maiden voyage in industry awards, pitting against more than 300 nominations for the esteemed titles. The company was recently awarded the Emerging Enterprise Award in September 2016, jointly organized by The Business Times (Singapore) and OCBC Bank, which recognizes outstanding small and medium enterprises (SMEs) in Singapore.

Kaodim Group

Seed Round in 2015
Kaodim Group is a leading service marketplace in Southeast Asia, headquartered in Petaling Jaya, Malaysia. Established in 2014, the company operates platforms in Malaysia, Singapore, the Philippines, and Indonesia, connecting users with verified service professionals for a variety of tasks. The services offered include plumbing, electrical work, photography, personal training, and more, catering to needs in homes, events, health and fitness, automotive, and office settings. Through its mobile and web applications, Kaodim facilitates the hiring process by providing customized quotations, detailed service provider profiles, and user reviews, ensuring that customers can make informed decisions when selecting a service provider. By linking local communities with trustworthy professionals, Kaodim aims to enhance the overall service experience in the region.

Shoppr

Seed Round in 2015
Shoppr Labs Sdn Bhd, founded in 2013 and based in Kuala Lumpur, Malaysia, specializes in developing a mobile shopping application. The app focuses on fashion, enabling users to discover clothing items inspired by the outfits of trendsetters and everyday fashion enthusiasts. Shoppr aims to simplify the shopping experience by providing a platform where users can learn how to style their outfits and search for desired clothing items all in one location.

Oddle

Angel Round in 2013
Oddle Company Pte Ltd. operates an online food ordering platform that connects various elements of the takeaway business for restaurants. Founded in 2014 and based in Singapore, Oddle provides a solution that aggregates orders, manages outlet operations, coordinates logistics, and enhances customer relationships. The platform supports multiple order channels, including websites, social media, phone calls, and emails, and includes an iPad application that alerts staff to incoming orders. Restaurants can utilize the backend system to gain insights into customer behavior and sales performance. With a portfolio that includes over 500 restaurants across Singapore, Hong Kong, Vietnam, Malaysia, and Taiwan, Oddle serves notable food chains and aims to streamline the ordering experience for both restaurant owners and their customers.
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