East Ventures

East Ventures is a venture capital firm founded in 2009, with offices in Singapore, Tokyo, and Jakarta. The firm specializes in seed, early-stage, and Series A investments, focusing on technology and consumer sectors, including fintech, e-commerce, and education technology, primarily in Southeast Asia. East Ventures has supported over 170 companies across the region, with notable investments in Indonesia's unicorns such as Tokopedia and Traveloka. The firm typically invests between $0.1 million and $0.5 million and has been recognized for its consistent performance, being named the most active investor in Southeast Asia. In 2018, it launched a joint venture called EV Growth, aimed at providing growth capital to startups throughout Southeast Asia. East Ventures continues to play a significant role in nurturing the startup ecosystem in the region.

Gavin Adrian

Investment Professional

David Audy

Operating Partner

Batara Eto

Co-Founder and Managing Partner

Devina Halim

Principal

Sang-Uh Han

Partner

Tomoki Hirata

Principal

Wai Kit Koh

Managing Partner

Yinwei Liang

Principal

Taiga Matsuyama

Co-Founder and Managing Partner

Jumpei Mouri

Director

Yoshiharu Okubo

Principal

Avina Sugiarto

Partner

Emily Tampi

Managing Director, Finance

Wesley Tay

Principal

Jordy Tenka

Investment Professional

Alda Wardhana

Principal

Zhengyi Zhu

Investment Professional

Past deals in Fashion

Novelship

Series A in 2022
Novelship Pte Ltd is an online marketplace based in Singapore that specializes in the buying and selling of authentic, limited-edition sneakers, streetwear, and collectibles. Founded in 2016, the platform caters primarily to users in the Asia-Pacific region, offering a wide selection from exclusive brands such as Air Jordan, Yeezy, Supreme, and others. Novelship guarantees that every item sold on its platform is 100% authentic, ensuring a trustworthy shopping experience for both buyers and sellers. In addition to sneakers, the platform also features t-shirts and various accessories, making it a comprehensive destination for street fashion enthusiasts.

Kasual

Seed Round in 2021
Operator of an e-commerce clothing platform intended to combine daywear functionality with personal customization. The company focuses on men's trousers with capabilities of both producing and manufacturing, enabling customers to get clothes at an affordable rate.

Sociolla

Venture Round in 2021
Sociolla is an online beauty and personal care shopping platform based in Indonesia, designed to provide women with a convenient way to purchase a wide range of products, including makeup, skincare, haircare, and perfumes. The platform offers various items such as lip gloss, serums, lipsticks, eyeshadow palettes, hair oils, face masks, and more. Sociolla ensures the authenticity of its products by collaborating exclusively with authorized distributors and brand holders, emphasizing the importance of quality in beauty products that come into contact with the skin. The service also facilitates home delivery, enhancing the shopping experience for its customers.

Sociolla

Series B in 2017
Sociolla is an online beauty and personal care shopping platform based in Indonesia, designed to provide women with a convenient way to purchase a wide range of products, including makeup, skincare, haircare, and perfumes. The platform offers various items such as lip gloss, serums, lipsticks, eyeshadow palettes, hair oils, face masks, and more. Sociolla ensures the authenticity of its products by collaborating exclusively with authorized distributors and brand holders, emphasizing the importance of quality in beauty products that come into contact with the skin. The service also facilitates home delivery, enhancing the shopping experience for its customers.

Sociolla

Series A in 2015
Sociolla is an online beauty and personal care shopping platform based in Indonesia, designed to provide women with a convenient way to purchase a wide range of products, including makeup, skincare, haircare, and perfumes. The platform offers various items such as lip gloss, serums, lipsticks, eyeshadow palettes, hair oils, face masks, and more. Sociolla ensures the authenticity of its products by collaborating exclusively with authorized distributors and brand holders, emphasizing the importance of quality in beauty products that come into contact with the skin. The service also facilitates home delivery, enhancing the shopping experience for its customers.

Shoppr

Seed Round in 2015
Shoppr Labs Sdn Bhd, founded in 2013 and based in Kuala Lumpur, Malaysia, specializes in developing a mobile shopping application. The app focuses on fashion, enabling users to discover clothing items inspired by the outfits of trendsetters and everyday fashion enthusiasts. Shoppr aims to simplify the shopping experience by providing a platform where users can learn how to style their outfits and search for desired clothing items all in one location.

Sociolla

Seed Round in 2015
Sociolla is an online beauty and personal care shopping platform based in Indonesia, designed to provide women with a convenient way to purchase a wide range of products, including makeup, skincare, haircare, and perfumes. The platform offers various items such as lip gloss, serums, lipsticks, eyeshadow palettes, hair oils, face masks, and more. Sociolla ensures the authenticity of its products by collaborating exclusively with authorized distributors and brand holders, emphasizing the importance of quality in beauty products that come into contact with the skin. The service also facilitates home delivery, enhancing the shopping experience for its customers.

Shopdeca

Seed Round in 2013
PT. Shopdeca Global operates an online store based in Jakarta, Indonesia, specializing in a diverse range of products including women's and men's apparel, footwear, accessories, jewelry, home living items, tech gadgets, and travel products. Founded in 2013, the company focuses on curating high-quality, uniquely designed products from both local and international designers. Shopdeca aims to provide customers across Indonesia with an innovative and convenient online shopping experience, catering to those who seek not only quality products but also a distinctive approach to lifestyle shopping. As of 2016, Shopdeca is a subsidiary of migme Limited.

Berrybenka

Seed Round in 2012
Berrybenka.com is an online fashion and beauty shopping platform based in Jakarta, Indonesia, established in 2010. The website functions similarly to a department store, curating a wide selection of clothing, accessories, shoes, bags, sports products, and beauty items from both local and international brands. Berrybenka aims to meet the diverse fashion needs of its customers, particularly women, by continually launching new products. In addition to its online presence, the company operates physical retail stores. Berrybenka prioritizes customer service, offering benefits such as easy product returns, on-site paid services, and free shipping, to enhance the shopping experience for its clientele.
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