FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, focusing on marketplaces and consumer-facing startups, with a particular emphasis on sectors such as B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, SaaS, and virtual reality. FJ Labs invests primarily in seed and Series A rounds, with an investment range between $50,000 and $5,000,000. The firm has backed notable companies including Alibaba Group, Beepi, BrightRoll, Betterment, ADORE ME, and Earnest.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Camila Bustamante

Investor

William Guillouard

Operating Partner

Arne Halleraker

Partner

Erez Kalir

Venture Partner

Chris Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Anshul Ruparell

Founder

Luke Skertich

Investor

Andrea Xu

Investor

Past deals in Placement Agent

Secfi

Pre Seed Round in 2023
Secfi, Inc. is a company that specializes in pre-wealth advisory solutions, focusing on equity planning and financing for startup employees and founders. Founded in 2017 and headquartered in San Francisco, with an additional office in Amsterdam, Secfi offers tools and resources designed to help private company shareholders make informed financial decisions regarding their equity from the offer stage to an initial public offering. The company provides options exercise and shareholder financing solutions, along with educational resources and guidance from licensed equity strategists. By simplifying the complexities of equity compensation, Secfi aims to empower employees to better understand their financial options and concentrate on their passions.

Xclaim

Series A in 2023
Xclaim Inc. operates an electronic platform focused on bankruptcy claims, enhancing the efficiency and transparency of illiquid markets. Established in 2018 and based in Los Angeles, California, the company offers XCLAIM, which provides users with tools for sourcing claims, facilitating electronic trading, and managing direct transfers of trading data. The platform allows clients to track portfolios and explore out-of-court settlement opportunities, enabling them to liquidate shares with minimal effort. By centralizing access to buyer competition and offering controls for negotiation, Xclaim aims to help clients mitigate risks and address existing inefficiencies in the marketplace.

APLANET

Series A in 2023
Aplanet is a developer of a cloud-based software platform focused on social responsibility and sustainability management. The company aims to integrate Environmental, Social, and Governance (ESG) objectives into the core operations of organizations. Its comprehensive suite of tools allows businesses to manage, measure, and showcase their social impact effectively. Aplanet's platform offers various products centered on community engagement, sustainability practices, and materiality, which help organizations analyze their performance and make informed decisions. By providing subscription-based pricing modules, Aplanet enables organizations to optimize their strategies for maximizing positive societal impact while enhancing stakeholder value.

Properly

Series B in 2022
Properly Inc. is a residential real estate company founded in 2018 and headquartered in Toronto, Canada. The company offers a streamlined solution for homeowners looking to sell their properties, utilizing technology and local market expertise to simplify the process. Properly provides fair-market offers and allows sellers to close on their own timeline, alleviating common stressors associated with home sales, such as extended showings, repairs, and the risk of buyers backing out. Through its online platform, Properly facilitates the buying and selling of residential properties, aiming to create a more efficient and user-friendly experience for families navigating the real estate market.

Parcl

Venture Round in 2022
Parcl is a digital real estate protocol built on the blockchain. The company's headquarters are in New York City.

HomeOptions

Seed Round in 2022
HomeOptions is a real estate brokerage and home ownership platform designed to connect customers with top agents and service providers. The company simplifies the selling process by offering cash upfront in exchange for the right to sell a home in the future, ensuring a clear and transparent transaction for homeowners. HomeOptions aims to create a comprehensive platform that rewards homeowners at every stage of their journey, which includes purchasing home products, services, and refinancing options. By providing access to elite agents and facilitating transactions without additional costs, HomeOptions empowers homeowners to effectively capitalize on their investments in real estate.

Beanstock

Series A in 2022
Operator of an online real estate marketplace intended for buying, managing, and selling rental investment properties in Europe. The company's end-to-end service evaluates buy-to-let properties based on their projected returns and provides users with the tools and information they need to invest, including property search, mortgage applications, and property management, enabling users to manage real estate investment.

Vest

Seed Round in 2022
Vest is an app-based brokerage that wants to provide Latin American savers with access to American assets that are differentiated by product, pricing, and content. Latin Americans are known for saving, but many prefer to do so in cash or in zero-interest savings accounts.

Platzi

Series B in 2021
Platzi Inc. operates an online education platform that offers live and recorded classes in design, marketing, programming, and business. Founded in 2010 and originally named Mejorando.la, the company rebranded in 2015 and is headquartered in Bogotá, Colombia, with additional operations in San Francisco, California. Platzi caters to a global audience, boasting over 80,000 students who benefit from high engagement and a 70% course completion rate. The platform emphasizes practical skills through interactive video lessons and real-time collaboration, taught by industry professionals. By providing an accessible means for learners to acquire in-demand skills, Platzi aims to support lifelong learning and help students remain competitive in the evolving tech landscape.

APLANET

Seed Round in 2021
Aplanet is a developer of a cloud-based software platform focused on social responsibility and sustainability management. The company aims to integrate Environmental, Social, and Governance (ESG) objectives into the core operations of organizations. Its comprehensive suite of tools allows businesses to manage, measure, and showcase their social impact effectively. Aplanet's platform offers various products centered on community engagement, sustainability practices, and materiality, which help organizations analyze their performance and make informed decisions. By providing subscription-based pricing modules, Aplanet enables organizations to optimize their strategies for maximizing positive societal impact while enhancing stakeholder value.

Parcl

Seed Round in 2021
Parcl is a digital real estate protocol built on the blockchain. The company's headquarters are in New York City.

Keyway

Seed Round in 2021
Developer of an artificial intelligence-powered real estate investment platform designed for fragmented commercial property markets. The company's platform leverages data science and machine learning to identify and acquire investment properties in sectors like multifamily, healthcare, and net lease, allowing people to further invest in their growth and small and medium property owners to get immediate cash flow backed by a long-term lease.

Properly

Series B in 2021
Properly Inc. is a residential real estate company founded in 2018 and headquartered in Toronto, Canada. The company offers a streamlined solution for homeowners looking to sell their properties, utilizing technology and local market expertise to simplify the process. Properly provides fair-market offers and allows sellers to close on their own timeline, alleviating common stressors associated with home sales, such as extended showings, repairs, and the risk of buyers backing out. Through its online platform, Properly facilitates the buying and selling of residential properties, aiming to create a more efficient and user-friendly experience for families navigating the real estate market.

Harness Wealth

Series A in 2021
Harness Wealth operates a wealth management platform focused on enhancing clients' financial well-being. The company utilizes a unified data platform powered by proprietary technology to generate personalized balance sheets and financial opportunity profiles. This innovative approach allows clients to effectively monitor their financial activities and identify opportunities for growth. By connecting clients with financial advisors, estate lawyers, and tax professionals, Harness Wealth facilitates tailored advisory services that help individuals achieve their desired financial impact and build their legacy.

Denim

Series A in 2021
Axle Payments specializes in providing financial solutions to the freight industry, focusing on small freight brokers and their carriers. Founded in 2016 by Shawn Vo and Bharath Krishnamoorthy, the company is headquartered in New York. Axle Payments offers non-recourse factoring and payment processing services, which help brokers and carriers access the working capital they need to operate effectively. In addition to factoring, the company provides integrated payment solutions, collections, and financing options that enhance the efficiency and transparency of financial transactions within the logistics sector. Axle Payments aims to support the sustainability of the global logistics industry through its innovative financial services.

Secfi

Debt Financing in 2021
Secfi, Inc. is a company that specializes in pre-wealth advisory solutions, focusing on equity planning and financing for startup employees and founders. Founded in 2017 and headquartered in San Francisco, with an additional office in Amsterdam, Secfi offers tools and resources designed to help private company shareholders make informed financial decisions regarding their equity from the offer stage to an initial public offering. The company provides options exercise and shareholder financing solutions, along with educational resources and guidance from licensed equity strategists. By simplifying the complexities of equity compensation, Secfi aims to empower employees to better understand their financial options and concentrate on their passions.

Scramble

Pre Seed Round in 2021
Operator of a consumer-packaged-investments company intended to help the general public invest in working capital loans. The company offers a pre-approved startup credit limit based on the estimate of the lifetime income of each co-founder, startups can set their fundraising goal and acceptable loan terms, and private investors can allocate capital to startups via monthly fundraising rounds, helping businesses to raise funds using secured high-yield debt financing.

Vest Wealth Management

Pre Seed Round in 2021
Vest Wealth Management is a digital investment advisor focused on serving the middle class in emerging markets, particularly in Mexico and Latin America. The platform empowers users to begin investing with a minimum of 50 dollars in local funds and investment products. It offers tailored advice on existing savings plans and investment opportunities, helping individuals navigate their financial goals effectively. By emphasizing practical and achievable outcomes, Vest facilitates access to investment resources for professionals seeking to enhance their financial well-being.

Unlock Real Estate

Seed Round in 2021
Operator of a real estate brokerage platform intended to simplify the process of renting, buying, or selling properties. The company's platform uses negotiation tactics and market strategies and makes it possible to buy, sell, and rent a house and find all the listed properties in a single place, enabling clients to manage real estate-related work according to their needs.

Paylode

Pre Seed Round in 2020
Paylode is the Ancillary Revenue Automation Platform. It helps companies monetize through automated up-selling and cross-selling.

Dipli

Venture Round in 2019
Agora Place is an online marketplace platform based in Paris, France, that specializes in sourcing technology products for professional buyers. Founded in 2016, the platform enables users to compare a wide range of suppliers offering both new and refurbished electronics. By consolidating various suppliers into a single platform, Agora Place streamlines the ordering process, making it easier for businesses to find and procure the technology products they need.

Properly

Series A in 2019
Properly Inc. is a residential real estate company founded in 2018 and headquartered in Toronto, Canada. The company offers a streamlined solution for homeowners looking to sell their properties, utilizing technology and local market expertise to simplify the process. Properly provides fair-market offers and allows sellers to close on their own timeline, alleviating common stressors associated with home sales, such as extended showings, repairs, and the risk of buyers backing out. Through its online platform, Properly facilitates the buying and selling of residential properties, aiming to create a more efficient and user-friendly experience for families navigating the real estate market.

Secfi

Series A in 2019
Secfi, Inc. is a company that specializes in pre-wealth advisory solutions, focusing on equity planning and financing for startup employees and founders. Founded in 2017 and headquartered in San Francisco, with an additional office in Amsterdam, Secfi offers tools and resources designed to help private company shareholders make informed financial decisions regarding their equity from the offer stage to an initial public offering. The company provides options exercise and shareholder financing solutions, along with educational resources and guidance from licensed equity strategists. By simplifying the complexities of equity compensation, Secfi aims to empower employees to better understand their financial options and concentrate on their passions.

Securitize

Series A in 2018
Securitize, Inc. is a compliance platform that specializes in the issuance and management of digital securities. Founded in 2017 and based in Redwood City, California, the company offers a range of services for issuers, including document handling, investor communications, and accreditation. For investors, Securitize provides tools for wallet management, an investor dashboard, and token distribution. The platform enables eligible investors to own, manage, and trade digital securities in various capital markets, including equity, funds, fixed income, and real estate. Securitize is recognized as a registered transfer agent and is integrated with multiple regulated U.S. marketplaces, allowing it to facilitate compliant digital securities transactions. Additionally, the company offers KYC/AML and capital management services, ensuring a secure environment for both issuers and investors.

SmartAsset

Series C in 2018
SmartAsset is a financial technology company that provides automated personalized financial advice to help individuals make informed financial decisions. Utilizing proprietary technology and unique Automated Financial Modeling software, SmartAsset enables users to simulate the impact of various financial choices on their personal finances. The company offers a range of calculators and tools related to home buying, retirement planning, life insurance, personal loans, and more, which are accessible on its website and through financial publisher sites via its Captivate tool. Additionally, SmartAsset connects consumers with financial advisors through its SmartAdvisor service. To support its mission, the company also features an in-house editorial team that produces thousands of educational articles and data-driven studies, enriching the user experience with valuable financial insights.

LoftSmart

Series A in 2018
LoftSmart, Inc. operates an online platform that enables users to search for apartments. The company is based in New York, New York.

Properly

Seed Round in 2018
Properly Inc. is a residential real estate company founded in 2018 and headquartered in Toronto, Canada. The company offers a streamlined solution for homeowners looking to sell their properties, utilizing technology and local market expertise to simplify the process. Properly provides fair-market offers and allows sellers to close on their own timeline, alleviating common stressors associated with home sales, such as extended showings, repairs, and the risk of buyers backing out. Through its online platform, Properly facilitates the buying and selling of residential properties, aiming to create a more efficient and user-friendly experience for families navigating the real estate market.

Privateaser

Series A in 2018
Privateaser SAS operates an online platform that facilitates the booking and privatization of venues for group events in France. Established in 2014 and headquartered in Chatenay-Malabry, the platform provides access to over 3,000 bars, restaurants, and rental spaces. It enables users to discover and reserve locations for various gatherings, including parties and corporate events. By streamlining the logistics between customers and venue managers, Privateaser simplifies the process of organizing group events, making it easier for individuals and businesses to find suitable spaces for their needs.

Secfi

Seed Round in 2018
Secfi, Inc. is a company that specializes in pre-wealth advisory solutions, focusing on equity planning and financing for startup employees and founders. Founded in 2017 and headquartered in San Francisco, with an additional office in Amsterdam, Secfi offers tools and resources designed to help private company shareholders make informed financial decisions regarding their equity from the offer stage to an initial public offering. The company provides options exercise and shareholder financing solutions, along with educational resources and guidance from licensed equity strategists. By simplifying the complexities of equity compensation, Secfi aims to empower employees to better understand their financial options and concentrate on their passions.

YieldStreet

Series A in 2018
YieldStreet Management, LLC is a principal investment firm based in New York that focuses on providing access to asset-based investments typically unavailable to most investors. The firm aims to democratize investment opportunities by allowing accredited investors to participate in curated, high-yield investments with low correlation to traditional markets. YieldStreet's digital wealth management platform connects investors with diverse alternative asset classes, including litigation finance and real estate, while also offering borrowers access to affordable capital. Through this innovative approach, YieldStreet seeks to promote prosperity for all participants in the investment landscape.

RouteFire

Seed Round in 2018
Developer of a cryptocurrency trade execution platform designed to permit institutional players to enter the crypto market. The company's platform provides commonly used benchmark-seeking algorithms like TWAP, VWAP and percentage of participation to work potentially enormous orders, enabling traders to swiftly re-balance a multi-billion dollar crypto portfolio with the same precision and market impact minimization as in a more mature market.

TheGuarantors

Series A in 2017
TheGuarantors is a FinTech company that specializes in providing risk and financial solutions tailored for the real estate sector. By leveraging data and expertise in real estate, risk, and finance, TheGuarantors streamlines the leasing process, benefiting landlords, leasing staff, brokers, renters, and tenants. The company's platform offers a rental coverage solution that allows tenants to replace traditional security deposits with a small annual fee, thereby freeing up capital and making renting more affordable. Simultaneously, it provides landlords with necessary protection against potential risks. TheGuarantors also addresses specific market needs through offerings like Guaranti for multifamily properties and Securiti for office spaces, enhancing overall efficiency in the leasing process. The company's innovative approach has garnered recognition, including a spot on CNBC's 2018 Upstart 100 list of promising startups.
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