FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, focusing on marketplaces and consumer-facing startups, with a particular emphasis on sectors such as B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, SaaS, and virtual reality. FJ Labs invests primarily in seed and Series A rounds, with an investment range between $50,000 and $5,000,000. The firm has backed notable companies including Alibaba Group, Beepi, BrightRoll, Betterment, ADORE ME, and Earnest.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Camila Bustamante

Investor

William Guillouard

Operating Partner

Arne Halleraker

Partner

Erez Kalir

Venture Partner

Chris Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Anshul Ruparell

Founder

Luke Skertich

Investor

Andrea Xu

Investor

Past deals in Sales

SidelineSwap

Venture Round in 2023
SidelineSwap, LLC is an online marketplace that facilitates the buying, selling, and trading of sporting goods. Founded in 2012 by former college athletes, the platform offers a wide range of new, used, and vintage sports equipment, including gear for lacrosse, hockey, soccer, skiing, baseball, basketball, football, golf, and more. The marketplace connects athletes, allowing them to access high-quality gear at affordable prices while fostering a community of sports enthusiasts. Sellers range from high school athletes selling last season's equipment to former college players and business owners who trade in sports gear. SidelineSwap has attracted hundreds of thousands of users and continues to grow, enhancing the accessibility of sports equipment for all athletes. The company is based in Franklin Square, New York.

Gauge

Seed Round in 2022
Operator of an online automotive marketplace intended to simplify the sale of used vehicles. The company's platform enables owners to book an appointment for inspection, prices vehicles based on AI algorithms and uses data to determine which car would give the new owner less trouble, enabling customers to sell their car seamlessly in a secure and efficient manner.

AgVend

Venture Round in 2022
AgVend Inc. operates an online platform that facilitates connections between farmers and agricultural retailers for the purchase of crop protection inputs and other services. This digital marketplace allows farmers to search for products, filter results based on criteria such as price and delivery options, and make informed purchasing decisions at their convenience. Retailers can utilize the platform to market their solutions and services while maintaining control over the customer experience. The platform also includes features for agribusinesses, enabling them to streamline operations by accessing information related to agronomy, grain, and energy. Founded in 2017 and headquartered in Minneapolis, Minnesota, AgVend aims to enhance the efficiency of agricultural transactions through its comprehensive digital commerce solutions.

Valoreo

Series B in 2022
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling successful e-commerce brands primarily in Latin America. The company focuses on brands with excellent customer reviews and proven success as top sellers in niche categories with high-growth potential. By consolidating outstanding startups that offer category-leading products, Valoreo enhances their operations and develops its own brands in-house. This strategy allows Valoreo to help its clients significantly scale their businesses and advance to the next stage of development.

Lumaly

Convertible Note in 2021
Operator of an online platform designed to search and offer discount coupons for online shopping. The company's platform searches and detects savings opportunities automatically and applies the relevant discount coupon code at checkout, which includes deal discovery to rewards and savings and provides features to boost checkout conversions and drive additional traffic for retailers, enabling users to save money when shopping online.

Zax

Series A in 2021
Zax operates an online marketplace that facilitates product discovery and sales across various categories, including apparel, footwear, beauty products, accessories, home products, and cosmetics. The platform connects bulk buyers and sellers, primarily serving shopkeepers in Latin America. By providing essential services such as marketing, trust, payment, credit, and logistics, Zax enables suppliers and resellers to efficiently conduct transactions and expand their businesses. This comprehensive approach supports the growth of local enterprises by streamlining their purchasing and selling processes.

Lumaly

Convertible Note in 2021
Operator of an online platform designed to search and offer discount coupons for online shopping. The company's platform searches and detects savings opportunities automatically and applies the relevant discount coupon code at checkout, which includes deal discovery to rewards and savings and provides features to boost checkout conversions and drive additional traffic for retailers, enabling users to save money when shopping online.

Lumaly

Seed Round in 2021
Operator of an online platform designed to search and offer discount coupons for online shopping. The company's platform searches and detects savings opportunities automatically and applies the relevant discount coupon code at checkout, which includes deal discovery to rewards and savings and provides features to boost checkout conversions and drive additional traffic for retailers, enabling users to save money when shopping online.

Elevate Brands

Venture Round in 2021
Elevate Brands specializes in acquiring and enhancing Amazon FBA brands, aiming to maximize their potential in the marketplace. The company provides Amazon third-party sellers with attractive exit opportunities through a referral program that incentivizes introductions leading to successful acquisitions. This approach enables newly acquired brands to scale rapidly and achieve long-term, sustainable growth. Elevate Brands consistently seeks motivated individuals to join its team, emphasizing a collaborative work environment that values excellence and initiative.

Dwarfs

Series A in 2021
Dwarfs is an e-commerce platform that buys and grows e-commerce brands on marketplaces.

Valoreo

Seed Round in 2021
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling successful e-commerce brands primarily in Latin America. The company focuses on brands with excellent customer reviews and proven success as top sellers in niche categories with high-growth potential. By consolidating outstanding startups that offer category-leading products, Valoreo enhances their operations and develops its own brands in-house. This strategy allows Valoreo to help its clients significantly scale their businesses and advance to the next stage of development.

MPB

Series D in 2021
MPB Europe Ltd, operating as mpb.com, is an online marketplace that specializes in the buying and selling of used photo and video equipment. Founded in 2008 and based in Brighton, UK, the company offers a wide variety of products, including digital SLR cameras, lenses, video cameras, and various accessories. MPB ensures a trusted experience for its users by physically checking, testing, and validating all items before resale, thereby meeting the expectations of buyers and providing instant payment to sellers. The platform facilitates over 100,000 transactions annually and supports a growing community of photographers and videographers. With a strong presence in the UK, Germany, and the US, MPB leverages custom technology to streamline peer-to-peer transactions, allowing for price control and a seamless trading experience. The company has received recognition for its rapid growth and innovation in marketplace technology, and it employs a global team across its offices in the UK and the US.

TradeBay

Seed Round in 2021
TradeBay is a global trading community. An online platform that lets buyers and sellers of fruit to connect and trade more efficiently. Our members instantly grow their network of trusted business partners, enjoy better opportunities and reach new markets - together we are enabling safer trade in a more transparent market.

Tundra

Series B in 2021
Tundra Inc. operates an online marketplace designed for businesses to buy and sell products efficiently and without fees or markups. Founded in 2017 and headquartered in San Francisco, California, Tundra utilizes proprietary technology to streamline wholesale processes, significantly reducing the time and effort required for transactions. The platform enables direct sales and delivery from U.S. and Canadian brands to a diverse community of over 10,000 businesses across the globe. Tundra offers a wide variety of products in categories such as kids, home, beauty, apparel, and general merchandise, facilitating instant online transactions with freight included. The company is also venture-backed and maintains an office in Zurich.

Elenas

Series A in 2021
Elenas is Latin America's top social commerce platform. Our platform has empowered tens of thousands of women across Colombia to launch online businesses and earn extra income by selling products on WhatsApp, Facebook and other social media sites. Currently, 11 million women across Latin America sell consumer good products through direct sales catalogs and door-to-door sales. Elenas provides a digital solution for them to start an online store, manage clients, and grow their business from home, without having to worry about product sourcing, delivery, or payment collection.

Elevate Brands

Venture Round in 2021
Elevate Brands specializes in acquiring and enhancing Amazon FBA brands, aiming to maximize their potential in the marketplace. The company provides Amazon third-party sellers with attractive exit opportunities through a referral program that incentivizes introductions leading to successful acquisitions. This approach enables newly acquired brands to scale rapidly and achieve long-term, sustainable growth. Elevate Brands consistently seeks motivated individuals to join its team, emphasizing a collaborative work environment that values excellence and initiative.

Valoreo

Seed Round in 2021
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling successful e-commerce brands primarily in Latin America. The company focuses on brands with excellent customer reviews and proven success as top sellers in niche categories with high-growth potential. By consolidating outstanding startups that offer category-leading products, Valoreo enhances their operations and develops its own brands in-house. This strategy allows Valoreo to help its clients significantly scale their businesses and advance to the next stage of development.

Unlock Real Estate

Seed Round in 2021
Operator of a real estate brokerage platform intended to simplify the process of renting, buying, or selling properties. The company's platform uses negotiation tactics and market strategies and makes it possible to buy, sell, and rent a house and find all the listed properties in a single place, enabling clients to manage real estate-related work according to their needs.

Zax

Pre Seed Round in 2020
Zax operates an online marketplace that facilitates product discovery and sales across various categories, including apparel, footwear, beauty products, accessories, home products, and cosmetics. The platform connects bulk buyers and sellers, primarily serving shopkeepers in Latin America. By providing essential services such as marketing, trust, payment, credit, and logistics, Zax enables suppliers and resellers to efficiently conduct transactions and expand their businesses. This comprehensive approach supports the growth of local enterprises by streamlining their purchasing and selling processes.

Medinas

Seed Round in 2019
Medinas, Inc. operates a data-driven marketplace designed for healthcare organizations to buy and sell surplus and short-dated medical supplies and equipment. Founded in 2017 and headquartered in Berkeley, California, the company serves a broad spectrum of clients, including hospitals, ambulatory surgical centers, veterinary practices, and nursing homes, as well as original equipment manufacturers. Medinas provides a technology-driven asset management platform that streamlines the sales process, allowing healthcare providers to efficiently resell and redeploy pre-owned medical equipment. The platform includes a pricing engine that facilitates offers from multiple buyers and enables mobile access for remarketing and redeployment, ultimately helping healthcare organizations optimize their asset disposition and save time and money.

AgVend

Seed Round in 2019
AgVend Inc. operates an online platform that facilitates connections between farmers and agricultural retailers for the purchase of crop protection inputs and other services. This digital marketplace allows farmers to search for products, filter results based on criteria such as price and delivery options, and make informed purchasing decisions at their convenience. Retailers can utilize the platform to market their solutions and services while maintaining control over the customer experience. The platform also includes features for agribusinesses, enabling them to streamline operations by accessing information related to agronomy, grain, and energy. Founded in 2017 and headquartered in Minneapolis, Minnesota, AgVend aims to enhance the efficiency of agricultural transactions through its comprehensive digital commerce solutions.

Tundra

Series A in 2019
Tundra Inc. operates an online marketplace designed for businesses to buy and sell products efficiently and without fees or markups. Founded in 2017 and headquartered in San Francisco, California, Tundra utilizes proprietary technology to streamline wholesale processes, significantly reducing the time and effort required for transactions. The platform enables direct sales and delivery from U.S. and Canadian brands to a diverse community of over 10,000 businesses across the globe. Tundra offers a wide variety of products in categories such as kids, home, beauty, apparel, and general merchandise, facilitating instant online transactions with freight included. The company is also venture-backed and maintains an office in Zurich.

Rebag

Series C in 2019
Rebag is an e-commerce company specializing in the buying and selling of pre-owned luxury handbags, watches, jewelry, and accessories. Founded in 2014 by a team from Harvard Business School, Rebag has developed a unique business model that prioritizes sellers by providing upfront payment and ensuring a seamless resale experience. The platform caters to a growing segment of consumers interested in sustainable and affordable luxury ownership. Rebag operates both online and in physical stores located in Los Angeles, New York, and Miami. The company has gained recognition for its innovative approach, being named one of Fast Company’s Most Innovative Companies in 2020, and has received significant backing from notable venture capital firms. With $68 million raised in funding, Rebag continues to enhance the secondary luxury market by streamlining the process for consumers looking to buy and sell high-end goods.

Knock

Series B in 2019
Knock operates an online home selling platform designed to streamline the buying and selling of real estate. Founded by members of the Trulia.com team, the platform leverages data science to ensure accurate home pricing and employs technology to facilitate rapid transactions. By providing exclusive insights and predicting price variations, Knock enables real estate agents and homeowners to navigate the selling process with ease. A dedicated team of professionals is available to guide clients, enhancing the overall experience and ensuring that transactions are efficient and straightforward.

Medinas

Seed Round in 2018
Medinas, Inc. operates a data-driven marketplace designed for healthcare organizations to buy and sell surplus and short-dated medical supplies and equipment. Founded in 2017 and headquartered in Berkeley, California, the company serves a broad spectrum of clients, including hospitals, ambulatory surgical centers, veterinary practices, and nursing homes, as well as original equipment manufacturers. Medinas provides a technology-driven asset management platform that streamlines the sales process, allowing healthcare providers to efficiently resell and redeploy pre-owned medical equipment. The platform includes a pricing engine that facilitates offers from multiple buyers and enables mobile access for remarketing and redeployment, ultimately helping healthcare organizations optimize their asset disposition and save time and money.

SidelineSwap

Series A in 2018
SidelineSwap, LLC is an online marketplace that facilitates the buying, selling, and trading of sporting goods. Founded in 2012 by former college athletes, the platform offers a wide range of new, used, and vintage sports equipment, including gear for lacrosse, hockey, soccer, skiing, baseball, basketball, football, golf, and more. The marketplace connects athletes, allowing them to access high-quality gear at affordable prices while fostering a community of sports enthusiasts. Sellers range from high school athletes selling last season's equipment to former college players and business owners who trade in sports gear. SidelineSwap has attracted hundreds of thousands of users and continues to grow, enhancing the accessibility of sports equipment for all athletes. The company is based in Franklin Square, New York.

AgVend

Seed Round in 2018
AgVend Inc. operates an online platform that facilitates connections between farmers and agricultural retailers for the purchase of crop protection inputs and other services. This digital marketplace allows farmers to search for products, filter results based on criteria such as price and delivery options, and make informed purchasing decisions at their convenience. Retailers can utilize the platform to market their solutions and services while maintaining control over the customer experience. The platform also includes features for agribusinesses, enabling them to streamline operations by accessing information related to agronomy, grain, and energy. Founded in 2017 and headquartered in Minneapolis, Minnesota, AgVend aims to enhance the efficiency of agricultural transactions through its comprehensive digital commerce solutions.

Rebag

Series B in 2017
Rebag is an e-commerce company specializing in the buying and selling of pre-owned luxury handbags, watches, jewelry, and accessories. Founded in 2014 by a team from Harvard Business School, Rebag has developed a unique business model that prioritizes sellers by providing upfront payment and ensuring a seamless resale experience. The platform caters to a growing segment of consumers interested in sustainable and affordable luxury ownership. Rebag operates both online and in physical stores located in Los Angeles, New York, and Miami. The company has gained recognition for its innovative approach, being named one of Fast Company’s Most Innovative Companies in 2020, and has received significant backing from notable venture capital firms. With $68 million raised in funding, Rebag continues to enhance the secondary luxury market by streamlining the process for consumers looking to buy and sell high-end goods.

Knock

Series A in 2017
Knock operates an online home selling platform designed to streamline the buying and selling of real estate. Founded by members of the Trulia.com team, the platform leverages data science to ensure accurate home pricing and employs technology to facilitate rapid transactions. By providing exclusive insights and predicting price variations, Knock enables real estate agents and homeowners to navigate the selling process with ease. A dedicated team of professionals is available to guide clients, enhancing the overall experience and ensuring that transactions are efficient and straightforward.

Letgo

Series C in 2017
Letgo is a popular mobile application that facilitates the buying and selling of second-hand goods locally, boasting over 100 million downloads and 400 million listings. Founded in 2015 by Alec Oxenford and Jordi Castello, later joined by Enrique Linares, Letgo has become a leading marketplace in the United States, offering a diverse range of products, including electronics, vehicles, clothing, and furniture. The app incorporates innovative features such as image recognition and video listings, which streamline the listing process by automatically suggesting titles, prices, and categories based on user-uploaded photos. This user-friendly approach allows individuals to easily declutter their homes and discover great deals nearby.

MPB

Convertible Note in 2017
MPB Europe Ltd, operating as mpb.com, is an online marketplace that specializes in the buying and selling of used photo and video equipment. Founded in 2008 and based in Brighton, UK, the company offers a wide variety of products, including digital SLR cameras, lenses, video cameras, and various accessories. MPB ensures a trusted experience for its users by physically checking, testing, and validating all items before resale, thereby meeting the expectations of buyers and providing instant payment to sellers. The platform facilitates over 100,000 transactions annually and supports a growing community of photographers and videographers. With a strong presence in the UK, Germany, and the US, MPB leverages custom technology to streamline peer-to-peer transactions, allowing for price control and a seamless trading experience. The company has received recognition for its rapid growth and innovation in marketplace technology, and it employs a global team across its offices in the UK and the US.

SidelineSwap

Seed Round in 2016
SidelineSwap, LLC is an online marketplace that facilitates the buying, selling, and trading of sporting goods. Founded in 2012 by former college athletes, the platform offers a wide range of new, used, and vintage sports equipment, including gear for lacrosse, hockey, soccer, skiing, baseball, basketball, football, golf, and more. The marketplace connects athletes, allowing them to access high-quality gear at affordable prices while fostering a community of sports enthusiasts. Sellers range from high school athletes selling last season's equipment to former college players and business owners who trade in sports gear. SidelineSwap has attracted hundreds of thousands of users and continues to grow, enhancing the accessibility of sports equipment for all athletes. The company is based in Franklin Square, New York.

GrubMarket

Series B in 2016
GrubMarket, Inc. operates an online marketplace that connects sellers of food and related items with customers, offering a wide range of products at wholesale prices. The marketplace features organic, vegan, gluten-free foods, fresh produce, snacks, beverages, pantry items, home goods, health and beauty products, as well as items for babies, pets, and specialty diets like non-GMO and paleo. GrubMarket sources products from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants, ensuring a diverse selection for its customers. Additionally, the company provides a Software-as-a-Service platform for food delivery services and has developed GrubMarket FarmBox, a gaming application. Founded in 2014, GrubMarket is headquartered in Newark, California, with an additional office in San Francisco.

Letgo

Series B in 2016
Letgo is a popular mobile application that facilitates the buying and selling of second-hand goods locally, boasting over 100 million downloads and 400 million listings. Founded in 2015 by Alec Oxenford and Jordi Castello, later joined by Enrique Linares, Letgo has become a leading marketplace in the United States, offering a diverse range of products, including electronics, vehicles, clothing, and furniture. The app incorporates innovative features such as image recognition and video listings, which streamline the listing process by automatically suggesting titles, prices, and categories based on user-uploaded photos. This user-friendly approach allows individuals to easily declutter their homes and discover great deals nearby.

Knock

Seed Round in 2016
Knock operates an online home selling platform designed to streamline the buying and selling of real estate. Founded by members of the Trulia.com team, the platform leverages data science to ensure accurate home pricing and employs technology to facilitate rapid transactions. By providing exclusive insights and predicting price variations, Knock enables real estate agents and homeowners to navigate the selling process with ease. A dedicated team of professionals is available to guide clients, enhancing the overall experience and ensuring that transactions are efficient and straightforward.

Rebag

Series A in 2016
Rebag is an e-commerce company specializing in the buying and selling of pre-owned luxury handbags, watches, jewelry, and accessories. Founded in 2014 by a team from Harvard Business School, Rebag has developed a unique business model that prioritizes sellers by providing upfront payment and ensuring a seamless resale experience. The platform caters to a growing segment of consumers interested in sustainable and affordable luxury ownership. Rebag operates both online and in physical stores located in Los Angeles, New York, and Miami. The company has gained recognition for its innovative approach, being named one of Fast Company’s Most Innovative Companies in 2020, and has received significant backing from notable venture capital firms. With $68 million raised in funding, Rebag continues to enhance the secondary luxury market by streamlining the process for consumers looking to buy and sell high-end goods.

Rebag

Seed Round in 2015
Rebag is an e-commerce company specializing in the buying and selling of pre-owned luxury handbags, watches, jewelry, and accessories. Founded in 2014 by a team from Harvard Business School, Rebag has developed a unique business model that prioritizes sellers by providing upfront payment and ensuring a seamless resale experience. The platform caters to a growing segment of consumers interested in sustainable and affordable luxury ownership. Rebag operates both online and in physical stores located in Los Angeles, New York, and Miami. The company has gained recognition for its innovative approach, being named one of Fast Company’s Most Innovative Companies in 2020, and has received significant backing from notable venture capital firms. With $68 million raised in funding, Rebag continues to enhance the secondary luxury market by streamlining the process for consumers looking to buy and sell high-end goods.

Reverb.com

Series A in 2015
Reverb.com is an online marketplace specializing in the buying and selling of new, used, and vintage music gear. The platform aims to facilitate safe and secure transactions while inspiring musicians to explore and enhance their sound. Reverb.com features an integrated price guide that utilizes transaction data to assess market values for a diverse array of musical instruments and equipment. This approach allows consumers to engage in easy and affordable trading of music gear, contributing to a vibrant online community of music enthusiasts.

AptDeco

Seed Round in 2014
AptDeco, Inc. is an online marketplace that facilitates the buying and selling of pre-owned home furnishings. Founded in 2013 and based in New York, the platform allows users to browse a wide range of items, including sofas, chairs, tables, beds, and home accessories. AptDeco streamlines the furniture exchange process by providing a trusted community of buyers and sellers, along with pre-arranged pick-up and delivery services, and a secure payment system. This comprehensive approach aims to enhance the experience of discovering and acquiring quality used furniture while minimizing the associated challenges.

Parts Market

Seed Round in 2014
PartsMarket allows automotive professionals and private buyers to source the best quality parts from the most trustworthy licensed auto dismantlers.
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