FJ Labs

BrandTotal Ltd operates a marketing intelligence platform focused on enhancing the effectiveness of marketing campaigns by addressing the challenges of dark marketing. Founded in 2016 and based in Tel Aviv, Israel, the company provides insights into competitive strategies and performances, allowing businesses to measure key performance indicators effectively. By leveraging cyber security, machine learning, and artificial intelligence, BrandTotal's platform enables users to reverse-engineer competitors' marketing strategies, thereby gaining a competitive edge. It collects and consolidates data from various digital channels, offering real-time visibility into brands' marketing activities. This comprehensive approach allows marketing teams to identify threats and opportunities within the digital landscape, enabling them to adjust strategies promptly and make informed decisions.

BrandTotal Ltd operates a marketing intelligence platform focused on enhancing the effectiveness of marketing campaigns by addressing the challenges of dark marketing. Founded in 2016 and based in Tel Aviv, Israel, the company provides insights into competitive strategies and performances, allowing businesses to measure key performance indicators effectively. By leveraging cyber security, machine learning, and artificial intelligence, BrandTotal's platform enables users to reverse-engineer competitors' marketing strategies, thereby gaining a competitive edge. It collects and consolidates data from various digital channels, offering real-time visibility into brands' marketing activities. This comprehensive approach allows marketing teams to identify threats and opportunities within the digital landscape, enabling them to adjust strategies promptly and make informed decisions.

Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.