Ekshef is an online platform based in Cairo, Egypt, established in 2011, that connects patients with healthcare providers through a comprehensive doctor directory and an instant appointment booking service. The platform allows users to search for doctors by name, specialty, location, price range, medical insurance, and availability. It enhances the user experience by displaying doctor recommendations from friends on Facebook, along with ratings and reviews, enabling patients to make informed decisions about their healthcare. Ekshef covers a wide range of medical specialties, including internal medicine, dentistry, physiotherapy, orthopedics, ENT, gynecology, and obstetrics, thereby addressing the diverse healthcare needs of Egyptian citizens. Doctors can also promote their services by uploading their specialties and clinic details, facilitating greater visibility and patient engagement.