InCred Financial Services Limited is a non-banking financial corporation based in Mumbai, India, that provides a range of loan products to retail, small and medium enterprises (SMEs), and commercial customers. The company operates primarily through two segments: Consumer Retail and SME, offering personal, education, business, and two-wheeler loans, as well as affordable home loans. Leveraging technology and data science, InCred aims to simplify the lending process, making it quick and hassle-free for its clients. Originally known as Visu Leasing and Finance Private Limited, InCred was incorporated in 1991 and is a subsidiary of Bee Finance Limited based in Mauritius.