Instamart, founded in 2013 and based in Moscow, Russia, is an online platform that specializes in the same-day delivery of groceries sourced from offline retail outlets. The company operates through a mobile application, providing consumers with convenient access to a wide range of grocery products. In 2019, Instamart underwent a rebranding to become SberMarket after forming a joint venture with Sber and Mail.Ru Group. Since then, it has grown to become the leading e-grocery service in Russia, utilizing a proprietary technology platform that connects retailers with consumers. With over 15,000 employees and contractors across 145 cities, SberMarket has successfully delivered more than 5 million orders and continues to enhance its offerings in the competitive online grocery market.