Founder Collective

Founded in 2009, Founder Collective is a venture capital firm with headquarters in Cambridge, Massachusetts, and an additional office in New York City. The firm specializes in seed-stage investments, primarily targeting technology-related companies across the United States. It is a Registered Investment Adviser and manages approximately $50 million in assets. Founder Collective operates several funds, including early-stage venture capital funds co-managed with Koa Labs. While the firm is open to various industries, it shows a preference for investments with an information technology component. The firm's approach is driven by a team of successful entrepreneurs who leverage their expertise to identify promising opportunities in the technology sector.

Elliot Cohen

Founder Partner

Joe DeFilippi

CFO

David Frankel

General Partner

Jack Groetzinger

Founder Partner

Amanda Herson

Seed Investor

Zach Klein

Founder Partner

Eric Paley

General Partner

Dan Sommer

Founder Partner

Brent Willess

Principal

Past deals in Durables and Apparel

Mulberry

Series A in 2020
Mulberry, founded in 2018 and based in New York, provides a platform for personalized product protection solutions, specializing in extended warranty coverage for e-commerce customers. The company utilizes artificial intelligence to facilitate connections between insurers, brands, and consumers, enabling the seamless signing of contracts and launching of warranty programs for various product categories, including electronics, furniture, jewelry, and fitness equipment. By offering a suite of integration options, Mulberry allows businesses to embed customized protection programs into their customer journeys, streamlining the process of product insurance and enhancing operational efficiency. Through its innovative approach, Mulberry aims to help brands unlock additional revenue while providing consumers with essential coverage for their purchases.

Mulberry

Seed Round in 2018
Mulberry, founded in 2018 and based in New York, provides a platform for personalized product protection solutions, specializing in extended warranty coverage for e-commerce customers. The company utilizes artificial intelligence to facilitate connections between insurers, brands, and consumers, enabling the seamless signing of contracts and launching of warranty programs for various product categories, including electronics, furniture, jewelry, and fitness equipment. By offering a suite of integration options, Mulberry allows businesses to embed customized protection programs into their customer journeys, streamlining the process of product insurance and enhancing operational efficiency. Through its innovative approach, Mulberry aims to help brands unlock additional revenue while providing consumers with essential coverage for their purchases.

Dia&Co

Venture Round in 2016
Dia&Co sells clothing and accessories to women who wear plus-sized apparel via a try-on-at-home model. Customers take an online survey to explain their tastes and then are shipped a five-item box of clothing and accessories. They buy the pieces they like and ship the rest back for free.Each box comes with a $20 styling fee that can be used as a credit toward a purchase of an item in the box. If a customer buys every item in a box, they receive a 25 percent discount.

True Fit

Seed Round in 2011
True Fit Corporation develops and provides an online fit recommendation engine that manages databases of apparel, footwear, and consumer fit data profiles to help consumers, brands, and retailers unlock the online footwear and apparel market. It allows shoppers to analyze data points and discover various style fits and sizes to buy. The company has a strategic partnership with Bamboo Rose. True Fit Corporation was formerly known as True Apparel Company and changed its name to True Fit Corporation in 2009. The company was founded in 2005 and is based in Woburn, Massachusetts.

True Fit

Seed Round in 2011
True Fit Corporation develops and provides an online fit recommendation engine that manages databases of apparel, footwear, and consumer fit data profiles to help consumers, brands, and retailers unlock the online footwear and apparel market. It allows shoppers to analyze data points and discover various style fits and sizes to buy. The company has a strategic partnership with Bamboo Rose. True Fit Corporation was formerly known as True Apparel Company and changed its name to True Fit Corporation in 2009. The company was founded in 2005 and is based in Woburn, Massachusetts.

True Fit

Venture Round in 2010
True Fit Corporation develops and provides an online fit recommendation engine that manages databases of apparel, footwear, and consumer fit data profiles to help consumers, brands, and retailers unlock the online footwear and apparel market. It allows shoppers to analyze data points and discover various style fits and sizes to buy. The company has a strategic partnership with Bamboo Rose. True Fit Corporation was formerly known as True Apparel Company and changed its name to True Fit Corporation in 2009. The company was founded in 2005 and is based in Woburn, Massachusetts.

ThredUp

Series A in 2010
ThredUp Inc. operates an online consignment and thrift store, specializing in the buying and selling of new and used apparel. Founded in 2009 and based in Oakland, California, the platform offers a wide range of clothing for women, maternity, children, and accessories, including handbags and shoes. ThredUp aims to promote sustainable fashion by encouraging consumers to consider secondhand options first, facilitating access to over 35,000 brands at significantly reduced prices. The company has developed a robust marketplace and infrastructure that has already redistributed nearly 100 million garments, catering to millions of users who utilize the platform to sell their clothes or purchase items through various options such as online browsing, physical stores, or try-before-you-buy boxes. ThredUp's innovative approach positions it as a key player in the growing resale economy.
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