G Squared

G Squared, founded in 2011 and headquartered in California with additional offices in Zurich, Greenwich, and Chicago, is a venture capital investment firm that focuses on early-stage technology companies in sectors such as consumer internet, fintech, insurtech, mobility 2.0, and SaaS. The firm recognizes the trend of venture-backed companies remaining private for longer periods, creating a need for both primary capital for growth and transitional capital for liquidity. G Squared adopts a unique approach compared to traditional venture capital firms, partnering with entrepreneurs who challenge the status quo and aim for superior returns. The firm has invested in a range of notable companies, including 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify, as well as emerging disruptors like Asana, Blend, and Impossible Foods.

Rodrigo Alvarez

Principal

Ward Davis

Principal

Oscar Gastelum

Managing Partner

Richard Harris

Partner

Spencer McLeod

Partner

Tyson Morgan

Partner

Eric Richardson

Principal

Past deals in Hospitality

Sonder

Secondary Market in 2020
Sonder is a company that manages vacation and short-term rental properties, offering hotel-style accommodations to travelers in various cities across North America, Europe, and the Middle East. Headquartered in San Francisco, California, and with a presence in Canada, Sonder provides units that feature modern designs, dining areas, living spaces, and essential amenities, including beds, linens, and towels. Each property is carefully selected, designed, and managed by the company, which also offers concierge services via phone or text. Sonder's portfolio includes a diverse range of assets, such as serviced apartments, apart-hotels, and mixed-use developments, totaling over $2.3 billion in managed projects. The company generates revenue by providing short-term and month-to-month accommodations tailored to the needs of its guests.

Toast

Series F in 2020
Toast, Inc. is a Boston-based company that specializes in developing a comprehensive point-of-sale and restaurant management platform tailored for the foodservice and hospitality industries. Founded in 2011, Toast provides cloud-based solutions that include online ordering, delivery tracking, tableside ordering, and labor management, all designed to streamline restaurant operations. The platform serves a diverse range of establishments, including restaurants, cafés, bars, and nightclubs, enabling them to enhance customer experiences and optimize business performance. By offering software subscription services, processing transaction fees, and providing financing through its Toast Capital division, Toast supports over 120,000 restaurant locations across the United States. The company stands out by processing a significant volume of financial transactions on its platform, reinforcing its commitment to delivering a robust and effective technology solution for restaurateurs.

Toast

Series E in 2019
Toast, Inc. is a Boston-based company that specializes in developing a comprehensive point-of-sale and restaurant management platform tailored for the foodservice and hospitality industries. Founded in 2011, Toast provides cloud-based solutions that include online ordering, delivery tracking, tableside ordering, and labor management, all designed to streamline restaurant operations. The platform serves a diverse range of establishments, including restaurants, cafés, bars, and nightclubs, enabling them to enhance customer experiences and optimize business performance. By offering software subscription services, processing transaction fees, and providing financing through its Toast Capital division, Toast supports over 120,000 restaurant locations across the United States. The company stands out by processing a significant volume of financial transactions on its platform, reinforcing its commitment to delivering a robust and effective technology solution for restaurateurs.

Airbnb

Secondary Market in 2018
Airbnb is a global platform that facilitates the booking of unique accommodations and experiences, connecting hosts with guests through its website and mobile applications. Founded in 2007 and headquartered in San Francisco, the company allows users to discover a diverse range of listings, including private rooms, luxury villas, and unconventional spaces such as castles and sailboats. With over 8 million active listings in more than 65,000 cities across 191 countries, Airbnb serves a wide array of travelers seeking authentic experiences at various price points. The company's revenue primarily comes from transaction fees associated with online bookings, with a significant portion generated from North America. By streamlining the process of listing and reserving accommodations, Airbnb has established itself as a leading alternative accommodation provider in the travel industry.
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