G Squared

G Squared, founded in 2011 and headquartered in California with additional offices in Zurich, Greenwich, and Chicago, is a venture capital investment firm that focuses on early-stage technology companies in sectors such as consumer internet, fintech, insurtech, mobility 2.0, and SaaS. The firm recognizes the trend of venture-backed companies remaining private for longer periods, creating a need for both primary capital for growth and transitional capital for liquidity. G Squared adopts a unique approach compared to traditional venture capital firms, partnering with entrepreneurs who challenge the status quo and aim for superior returns. The firm has invested in a range of notable companies, including 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify, as well as emerging disruptors like Asana, Blend, and Impossible Foods.