Gaingels

Middesk, Inc., founded in 2018 and based in San Francisco, California, specializes in providing comprehensive contextual information on businesses. The company offers a platform that facilitates background checks and centralizes essential data for risk and compliance assessments. Businesses utilize Middesk to verify and screen customers, ensuring adherence to regulatory requirements. Its services are especially valuable for B2B companies, which rely on the information to establish credit limits and determine payment terms for both new and existing clients. By streamlining the credentialing process, Middesk allows organizations to efficiently capture, verify, and monitor business credentials, thereby enhancing onboarding processes and overall operational efficiency.

We're a team of Marketers, Brand Experts, Data Scientists, and Engineers, with a passion for changing how Marketers start conversations with their consumers. We're tackling the massive problem virtually every consumer brand faces today: 64% of consumers will choose, avoid, switch, or boycott a brand based on its stand on societal issues they care about. Today's generation of consumers is the most disloyal in history. Why? Because they won't stay loyal just based off products, unlike their parents before them. They insist on buying from socially responsible brands that stand for the causes they support. We're solving for this through the Because SaaS Belief Marketing Platform. Because helps the 80% of U.S. consumer businesses who give back to charity, to build long-term brand differentiation with their consumers through belief-based social media engagement, rather than product advertising. How it works: Because uses proprietary machine learning algorithms to produce a daily curation of the highest quality "matches"​ for Marketing teams to organically engage their ideal influencers, who are live on social talking about the same social causes their brand supports. Then they can share their story out with their network, and give you an opportunity to expose your brand to potential customers through common beliefs. And eventually, turn them into loyal customers. Because helps Marketing teams reduce customer acquisition costs by moving away from paid influencer engagements and product-driven advertising, to organic Because engagements with micro-influencers who just so happen to already love the causes you love. We'd love to meet new customers, talent, and investors. Reach out to us at learn@becauseintelligence.com

Developer of a SaaS platform designed to connect companies directly to consumers. The company's platform offers new insights and converts one-time buyers into loyal customers, also captures first-party data, fosters trust and drives consumer action and marketing materials into immersive digital experiences, enabling businesses to collect valuable zero-party consumer data.

Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.

UserFocus is a user research platform that helps companies conduct, organize, and analyze user interviews. The company is on a mission to help companies build better products and services for their customers. It promotes user-centricity by making qualitative data readable, reliable, and accessible to not just product teams but to everyone in the organization.

NewtonX, Inc. is an online marketplace that operates as a B2B market research company, founded in 2016 and based in New York. It connects professional services firms and financial institutions with senior professionals, particularly in the fields of corporate, management consulting, and investment. The company uses advanced technologies, including the NewtonX Graph and a machine learning-based Matching Algorithm, to facilitate real-time access to expert knowledge. This platform enables users to conduct large-scale quantitative surveys, qualitative interviews, and long-term consultations, while also offering customized research plans. By leveraging its sophisticated algorithm, NewtonX provides clients with instant access to verified business expertise, enhancing their ability to gather insights and make informed decisions.

MakerSights Inc. is a product intelligence software company based in San Francisco, California, founded in 2015. It specializes in providing product development solutions for consumer brands in the retail industry. The company's platform allows brand partners to effectively gauge customer demand for upcoming products and concepts by analyzing preferences for styles, colors, and product attributes. Through predictive analysis, MakerSights helps businesses forecast product sales, track shifts in consumer behavior, and identify both popular and underrated products. This information enables brands to make informed decisions throughout the product creation process, ultimately optimizing their resources and enhancing product design based on customer insights.

Crayon, Inc. is a market intelligence company that provides businesses with tools to track, analyze, and respond to external market activities. Its platform allows users to capture and assess information from over 7 million sources, utilizing artificial intelligence to prioritize insights. Crayon's offerings include an intelligence and analysis platform, a marketing intelligence tool, and a website inspiration platform, all designed to support informed decision-making. Founded in 2014 and headquartered in Boston, Massachusetts, the company was originally established as M80 Labs, Inc. and rebranded to Crayon, Inc. in June 2017.

Perksy, Inc. is a consumer research platform that provides brands with valuable insights through an online and mobile-based application. Founded in 2015 and based in New York, Perksy allows users to create custom research questions and analyze feedback from respondents, offering companies a way to enhance customer engagement and improve their marketing strategies. The platform rewards users with points for their opinions, incentivizing participation. Additionally, Perksy offers an enterprise-grade solution known as Perksy Alpha, which facilitates detailed analysis and delivers targeted insights. Through its innovative approach, Perksy aims to bridge the gap between companies and consumers, ultimately supporting brand growth and customer satisfaction.