GECAD ePayment, now PayU Romania – www.payu.ro - has been providing since 2004 online payment solutions for Romanian merchants. In 2010, MIH/Allegro, part of Naspers, acquired GECAD ePayment. Presently, PayU provides integrated online payments solutions and has operations in Poland, the Czech Republic, Romania and Hungary and has processed 31 million transactions in 2010 and a volume of almost 1 billion euro. In Romania, PayU is the key player on the online payments market. The company develops the online payments integrated solution PayU dedicated to companies that want to sell online in Romania or the countries PayU has operations in.