gener8tor

Gener8tor is a nationally recognized accelerator based in Madison, Wisconsin, that focuses on investing in high-growth startups across various sectors, including software, IT, SaaS, life sciences, MedTech, e-commerce, and hardware. The accelerator operates three times a year, investing $100,000 in each of five selected startups during a 12-week program designed to provide a concierge experience. Startups benefit from extensive mentorship and guidance through a network of experienced mentors, technologists, corporate partners, angel investors, and venture capitalists. Gener8tor is a GOLD-tier member of the Global Accelerator Network and is ranked among the top accelerators in the United States by the Seed Accelerator Rankings Project. Additionally, Gener8tor manages a venture capital fund that aims to invest in the software and technology, media, and telecommunications sectors, supporting a minimum of ten companies with investments ranging from $90,000 to $140,000.

Mark McGuire

Venture Partner

Past deals in Beverages

Wildwonder

Pre Seed Round in 2021
Producer of beverage products intended to provide tea-based sparkling wellness drinks. The company's beverages include herbs and teas blended with real fruit juice and made with fresh ingredients and are offered in a variety of flavors, providing consumers with herbal drinks packed with nutrition and various health benefits.

Tango

Pre Seed Round in 2019
Tango’s suite of applications provides data and analytics to alcohol brands by leveraging proprietary data from consumers’ purchases at their favorite bars and breweries. Alcohol brands unlock insights on consumer preferences and purchasing behavior. Bars and breweries increase sales and save on processing fees. Consumers benefit from a seamless and secure purchasing process.

ilixer

Pre Seed Round in 2019
ilixer creates nutritionally-complete meals providing an optimal ratio of macronutrients and micronutrients from actual food. ilixer sells direct-to-consumer and wholesale through select retailers. ilixer is a Cincinnati-based, Delaware C-Corporation. Executive Summary available upon request.

Bright Cellars

Seed Round in 2015
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.

Bright Cellars

Seed Round in 2015
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.