GGV Capital IX

GGV Capital IX is a venture capital fund managed by GGV Capital, a global firm founded in 2000 that focuses on investing in local founders across various sectors. The firm specializes in seed-to-growth stage investments, targeting industries such as Consumer/New Retail, Social/Digital & Internet, Enterprise/Cloud, and Frontier Tech. GGV Capital manages a total of $6.2 billion across 13 funds and has a diversified portfolio that includes notable companies like Airbnb, Alibaba, and Peloton. With offices in key locations such as Beijing, San Francisco, and Shanghai, GGV Capital aims to provide expansion capital ranging from $5 to $25 million for initial investments in both the United States and China. The firm's approach is to support innovative entrepreneurs and emerging technologies that can shape the future of their respective industries.

Jixun Foo

Global Managing Partner

Jenny Lee

Managing Partner

Haojun Li

Partner

Joshua Wu

Partner

Eric Xu

Managing Partner

Past deals in Fashion

Hutouju

Series A in 2021
Hutouju is a Chinese dessert retailer that operates both retail locations and online stores. It offer customers tasty products with a Chinese style.

Allume

Series A in 2019
Allume is a provider of an on-demand personal shopping platform focused on helping busy women discover clothing and accessories that enhance their confidence and style. By combining data science with human interaction, Allume offers a personalized shopping experience that connects women with expert stylists who share similar tastes. This approach enables the platform to match users with clothing and accessories tailored to their body type, budget, and personal style, thereby facilitating a more efficient and satisfying shopping experience. Allume's mission centers on empowering women to make informed fashion choices that align with their individual needs and preferences.

Lively

Venture Round in 2019
Lively is a United States-based company that specializes in the manufacture and marketing of womenswear, particularly focusing on bras and underwear. Established in 2015 and headquartered in New York, Lively aims to redefine lingerie by blending high-style, comfort, and simplicity. Its product offerings also include bodysuits, swimwear, and fragrance products, merging elements from various categories to create a unique aesthetic. Lively's approach seeks to create a new perspective on lingerie, positioning itself as a brand that prioritizes both fashion and functionality.

Winky Lux

Venture Round in 2019
Winky Lux is a New York-based company established in 2015 that specializes in the manufacture of color cosmetic products. The brand offers a diverse range of items, including lip kits, shadow palettes, lipsticks, complexion powders, whipped creams, and blushes, all made from high-quality, cruelty-free ingredients. Winky Lux emphasizes non-toxic formulations that are free from parabens and phthalates, ensuring a commitment to sustainability and ethical practices. The company markets its products both online and through various retailers, allowing it to provide luxury cosmetics at accessible prices. With a focus on unique and vibrant colors, Winky Lux aims to create standout products that appeal to consumers looking for high-quality cosmetics.

Armoire

Venture Round in 2019
Armoire Style, Inc. provides clothing rental services in the United States. It offers clothes, such as blouses, jumpsuits, dresses and denim, jeans, skirts, sweaters, blazers, and jackets. The company provides subscription rental clothing and sells clothes online. Armoire Style, Inc. was incorporated in 2016 and is headquartered in Seattle, Washington with an additional office in Kirkland, Washington.

Function Inc.

Venture Round in 2019
Function Inc. is a beauty brand that specializes in developing personalized hair care, skin care, and body care products tailored to individual customer needs. Founded in 2015 and based in Catawissa, Pennsylvania, the company formulates a wide range of products, including shampoos, conditioners, purple shampoos, leave-in treatments, hair masks, hair serums, body washes, lotions, face cleansers, serums, and moisturizers. Function Inc. emphasizes the use of safe, high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and other harmful substances. The company operates production facilities in Michigan, New York, and Pennsylvania and primarily sells its products online, allowing customers to create custom formulations based on their specific hair profiles and aesthetic preferences.

Lively

Series A in 2018
Lively is a United States-based company that specializes in the manufacture and marketing of womenswear, particularly focusing on bras and underwear. Established in 2015 and headquartered in New York, Lively aims to redefine lingerie by blending high-style, comfort, and simplicity. Its product offerings also include bodysuits, swimwear, and fragrance products, merging elements from various categories to create a unique aesthetic. Lively's approach seeks to create a new perspective on lingerie, positioning itself as a brand that prioritizes both fashion and functionality.

Winky Lux

Series A in 2018
Winky Lux is a New York-based company established in 2015 that specializes in the manufacture of color cosmetic products. The brand offers a diverse range of items, including lip kits, shadow palettes, lipsticks, complexion powders, whipped creams, and blushes, all made from high-quality, cruelty-free ingredients. Winky Lux emphasizes non-toxic formulations that are free from parabens and phthalates, ensuring a commitment to sustainability and ethical practices. The company markets its products both online and through various retailers, allowing it to provide luxury cosmetics at accessible prices. With a focus on unique and vibrant colors, Winky Lux aims to create standout products that appeal to consumers looking for high-quality cosmetics.

Xiaohongshu

Series D in 2018
Xiaohongshu is a young lifestyle sharing platform to share positive energy and good life through the sharing of text, pictures and video. Xiaohongshu offers an overseas shopping tip app. Xiaohongshu started its business by helping overseas travelers to draft a shopping list before they hit the roads. But with the aggregation of more UGC contents, the service is transforming into a community for those who are passionate about fashion and shopping and want to know more about these fields even though they do not have overseas traveling plans on their schedules.

Allume

Series A in 2018
Allume is a provider of an on-demand personal shopping platform focused on helping busy women discover clothing and accessories that enhance their confidence and style. By combining data science with human interaction, Allume offers a personalized shopping experience that connects women with expert stylists who share similar tastes. This approach enables the platform to match users with clothing and accessories tailored to their body type, budget, and personal style, thereby facilitating a more efficient and satisfying shopping experience. Allume's mission centers on empowering women to make informed fashion choices that align with their individual needs and preferences.

Shopshops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Haoyihulian

Series B in 2018
Haoyihulian is an apparel retail and clothing supply chain platform.

LOOK

Series A in 2018
Fashion discovery and e-commerce platform based in Beijing.

Xinshang

Series C in 2018
Xinshang is a Chinese e-commerce platform that serves as a customer-to-customer marketplace for secondhand luxury goods, including bags, shoes, watches, clothing, and jewelry. The platform allows users to sell their used luxury items or purchase secondhand or new luxury products at more affordable prices. Xinshang has experienced significant growth, with its monthly transaction value reportedly increasing by 30% each month. The company claims to hold over 50% of the secondhand luxury goods transaction market in China, positioning it as a key player in this emerging sector.

Poshmark

Series E in 2017
Poshmark, Inc. is a social marketplace based in Redwood City, California, that facilitates the buying and selling of lifestyle products, including apparel, footwear, home items, beauty products, and accessories. Founded in 2011, the platform allows users to connect over a shared interest in fashion, making shopping an engaging experience. Poshmark caters to a diverse audience, featuring over 25 million items from more than 5,000 brands, and boasts a community of over two million Seller Stylists who assist shoppers in finding their ideal styles. The marketplace promotes sustainability by encouraging users to resell personal items, thus supporting environmentally conscious consumer choices. As of late 2020, Poshmark had approximately 31.7 million active users, with a significant number engaged in buying and selling activities.

Winky Lux

Seed Round in 2017
Winky Lux is a New York-based company established in 2015 that specializes in the manufacture of color cosmetic products. The brand offers a diverse range of items, including lip kits, shadow palettes, lipsticks, complexion powders, whipped creams, and blushes, all made from high-quality, cruelty-free ingredients. Winky Lux emphasizes non-toxic formulations that are free from parabens and phthalates, ensuring a commitment to sustainability and ethical practices. The company markets its products both online and through various retailers, allowing it to provide luxury cosmetics at accessible prices. With a focus on unique and vibrant colors, Winky Lux aims to create standout products that appeal to consumers looking for high-quality cosmetics.

High-heeled 73 hours

Series A in 2017
High-heeled 73 hours is a luxury women's shoes brand manufacturer.

Function Inc.

Series A in 2017
Function Inc. is a beauty brand that specializes in developing personalized hair care, skin care, and body care products tailored to individual customer needs. Founded in 2015 and based in Catawissa, Pennsylvania, the company formulates a wide range of products, including shampoos, conditioners, purple shampoos, leave-in treatments, hair masks, hair serums, body washes, lotions, face cleansers, serums, and moisturizers. Function Inc. emphasizes the use of safe, high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and other harmful substances. The company operates production facilities in Michigan, New York, and Pennsylvania and primarily sells its products online, allowing customers to create custom formulations based on their specific hair profiles and aesthetic preferences.

Lively

Seed Round in 2016
Lively is a United States-based company that specializes in the manufacture and marketing of womenswear, particularly focusing on bras and underwear. Established in 2015 and headquartered in New York, Lively aims to redefine lingerie by blending high-style, comfort, and simplicity. Its product offerings also include bodysuits, swimwear, and fragrance products, merging elements from various categories to create a unique aesthetic. Lively's approach seeks to create a new perspective on lingerie, positioning itself as a brand that prioritizes both fashion and functionality.

Yiigoo

Series A in 2016
Yiigoo Project (Beijing)Technology Co., Ltd. manufactures clothing for babies zero to eight months old. The firm was founded in 2016 and is based in China.

Poshmark

Series D in 2016
Poshmark, Inc. is a social marketplace based in Redwood City, California, that facilitates the buying and selling of lifestyle products, including apparel, footwear, home items, beauty products, and accessories. Founded in 2011, the platform allows users to connect over a shared interest in fashion, making shopping an engaging experience. Poshmark caters to a diverse audience, featuring over 25 million items from more than 5,000 brands, and boasts a community of over two million Seller Stylists who assist shoppers in finding their ideal styles. The marketplace promotes sustainability by encouraging users to resell personal items, thus supporting environmentally conscious consumer choices. As of late 2020, Poshmark had approximately 31.7 million active users, with a significant number engaged in buying and selling activities.

XiaoHongChun

Series B in 2016
XiaoHongChun (Beijing) Network Technology Co., Ltd. is a private company based in China that operates the fashion trend sharing platform Xiaohongchun. Launched in April 2015, the platform primarily targets young women and features a vertical short video community combined with a fashion business model. XiaoHongChun's core activities encompass several areas, including the Little Red Lips app, influencer marketing, beauty and makeup brand operations, and cross-border supply chain services. The company aims to connect users with the latest fashion trends and beauty products while facilitating interactions within its community.

Xiaohongshu

Series B in 2015
Xiaohongshu is a young lifestyle sharing platform to share positive energy and good life through the sharing of text, pictures and video. Xiaohongshu offers an overseas shopping tip app. Xiaohongshu started its business by helping overseas travelers to draft a shopping list before they hit the roads. But with the aggregation of more UGC contents, the service is transforming into a community for those who are passionate about fashion and shopping and want to know more about these fields even though they do not have overseas traveling plans on their schedules.

Meilishuo

Series E in 2014
Meilishuo.com is a Chinese Pinterest-like website that enables women to find personalized clothing and skin care products. Users can search for experts, shops, group buying sites, and share online shopping links and information on their favorite products. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission. Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.

Meilishuo

Series D in 2012
Meilishuo.com is a Chinese Pinterest-like website that enables women to find personalized clothing and skin care products. Users can search for experts, shops, group buying sites, and share online shopping links and information on their favorite products. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission. Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.

Meilishuo

Series C in 2011
Meilishuo.com is a Chinese Pinterest-like website that enables women to find personalized clothing and skin care products. Users can search for experts, shops, group buying sites, and share online shopping links and information on their favorite products. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission. Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.

Meilishuo

Series B in 2011
Meilishuo.com is a Chinese Pinterest-like website that enables women to find personalized clothing and skin care products. Users can search for experts, shops, group buying sites, and share online shopping links and information on their favorite products. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission. Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.
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