William K. Boncosky

Managing Partner

Trey Buck

Managing Partner

Phillip J. Miller

Managing Partner

28 past transactions

StackSearch

Pre Seed Round in 2013
Few things are more important for online merchants than fast, feature-rich product search. StackSearch has invented a cloud-based software service for e-commerce stores that enables them to turn more browsers into buyers -- and more buyers into repeat buyers. Over 80% of e-commerce shoppers go straight to the online store's search box or product navigation links. Shoppers of course gravitate to e-commerce sites that help them quickly find what they seek, and every 1/10 second of load time means a 1% decrease in conversions. Our product helps merchants reduce site abandonment; increase conversions; decrease SEO bounce rates; enhance customer retention. Our service: Until now, most existing solutions required expensive licenses or contracts to access features such as fast-indexing search servers, multi-select faceting, and auto-complete/auto-suggest. StackSearch provides these features as a subscription that is priced within reach of the 86% of online merchants that now use sub-optimal search functions that are bundled with their e-commerce platform. Most of these sub-optimal solutions are based on slow technology that is simply not built for today’s environment of cheap compute instances/bandwidth. StackSearch is built specifically for today's e-commerce environment. Our market: The global e-commerce will exceed $1.25T in 2013 and is growing 20% per year. We reside in the e-commerce tools market, which is a $12B market where cloud solutions are steadily grabbing more of this market. Our addressable market is the segment that books $1-50M in annual sales (approx. 25% of online stores). E-commerce merchants are in an arms race with the Amazons of the world, and StackSearch provides the guns. We are early-revenue stage, and we are opportunistically positioned with high growth potential, low capital intensity, and a top-notch management team.

Amplified Sciences

Seed Round in 2021
Amplified Sciences is a molecular diagnostics company unlike other diagnostics companies due to their ultra-sensitive molecular sensing technology with composition of matter IP exclusively licensed from Purdue University. The technology is disease state agnostic, can detect to the single molecule level, scales easily to point of care, and provides a very favorable cost structure for their platform of reagents. The first application – early detection of pancreatic cancer - is an assay that will quickly prove the investment thesis due to large unmet medical need and a favorable reimbursement path. The team has delivered a working prototype and published proof of concept data.

DIGIOP

Convertible Note in 2020
DIGIOP is a software development company headquartered in Indianapolis, Indiana with a focus on re-inventing the way retail and hospitality leverages video and data in their business. Through a combination of innovative software development, intelligent integration of video and data, and world-class Loss Prevention auditing services, insight into the business have never been greater. DIGIOP solutions provide real-time and recorded video-enhanced business intelligence, extending the value of video well beyond the traditional surveillance benefits of risk management and security. By leveraging video with important data sources from the business, DIGIOP can provide greater knowledge on the key issues that are most indicative of loss. In addition, DIGIOP combines this unique technology with a true “set of eyes” from their Loss Prevention professionals to conduct POS and Operational audits on the business. The combination of these powerful tools produces real knowledge, cost-savings, and results for the business owner.

Perceivant

Series B in 2019
Perceivant provides evidenced-based content, assessment, and real-time analytics that empower individuals and organizations to adapt in a fast-moving, competitive world. They are changing the way people learn and build self-management skills so that they can thrive personally and professionally. They are dedicated to giving universities, big and small companies, government agencies, and healthcare organizations the tools that perceive risk, increase workplace health and productivity, and effectively manage costs. They offer innovative, interactive educational software that changes the way college students learn and instructors teach. Data Dojo processes and correlates structured and unstructured data from any source. It is highly scalable and fast to deploy. Data Dojo is HIPAA compliant, which means that private data is safe and secure.

MightySignal

Seed Round in 2015
MightySignal was acquired in a two part acquisition. Xenon Partners acquired the business and Instacart acquired the team. MightySignal is a mobile application index that enables businesses to make sense of data patterns generated by mobile app companies. The company filters for applications through a web portal in order to gather behavioral data and offer understandable analytics through an API. MightySignal was founded by Jason Lew and Shane Wey in 2014 and is based in San Francisco, California.

GetVoxi

Pre Seed Round in 2019
Harmoniously connecting the shows, product vendors and the end viewer. We partner with networks and content producers to catalog their on screen inventory then build a branded app for them for their viewers to use and shop the their favorite scenes. Our proprietary in-app identification method identifies the episode, scene and then displays these products to the viewer to browse or purchase. We also provide a new revenue stream for content producers, generate sales for the product vendor and deliver critical engagement and viewer data to both parties.

SNAPSHYFT Labor Marketplace

Seed Round in 2018
The SnapShyft Labor Marketplace is a Staffing-as-a-Service software and mobile app connecting food service and food manufacturing businesses with fully vetted & experienced professionals, on-demand. We help fill shifts fast— combining the best attributes of the gig-economy and HR Tech while eliminating bias and discrimination in the process. As the #1 rated most reliable staffing solution in the market the SnapShyft platform is generating positive socio-economic outcomes through empowering businesses to staff-on-the-fly, and tens of thousands of essential workers to have full flexibility to generate income as needed, and the community at large.

OpenINSIGHTS

Angel Round in 2019
OpenMartech is the originator of Strategic Marketing Modernization - the practice of aligning, mobilizing, and automating marketing programs to realize specific strategic goals and outcomes. Optimizing the value of the shopper lifecycle with the data driven insights that make that possible. OpenMartech provides their client’s their own internal customer intelligence practice, delivered into the client’s own existing cloud, perpetually licensed, free of any ongoing software fees.

Qbox

Seed Round in 2013
Qbox provides Elasticsearch as a service for data exploration and analytics use cases.  Running data infrastructure at scale is hard. We provide the dev-ops, the deployment, scaling, monitoring, patching, and support so you can focus on extracting your insights. As the creator of the open source Kubernetes toolkit, Supergiant, the company also provides production support, development support, consulting, and training for the Kubernetes Container Orchestration platform.

Amplified Sciences

Private Placement in 2020
Amplified Sciences is a molecular diagnostics company unlike other diagnostics companies due to their ultra-sensitive molecular sensing technology with composition of matter IP exclusively licensed from Purdue University. The technology is disease state agnostic, can detect to the single molecule level, scales easily to point of care, and provides a very favorable cost structure for their platform of reagents. The first application – early detection of pancreatic cancer - is an assay that will quickly prove the investment thesis due to large unmet medical need and a favorable reimbursement path. The team has delivered a working prototype and published proof of concept data.

Acumen Holdings

Series B in 2012
Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (toughweld.com), medical scrubs (scrubshopper.com) and country lifestyle apparel (countryoutfitter.com). Our proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability. Our talented group of young minds continues to generate amazing growth by innovating, iterating and having a healthy dose of data fanaticism. We understand the art and science of insights based product merchandising.

Amplified Sciences

Seed Round in 2020
Amplified Sciences is a molecular diagnostics company unlike other diagnostics companies due to their ultra-sensitive molecular sensing technology with composition of matter IP exclusively licensed from Purdue University. The technology is disease state agnostic, can detect to the single molecule level, scales easily to point of care, and provides a very favorable cost structure for their platform of reagents. The first application – early detection of pancreatic cancer - is an assay that will quickly prove the investment thesis due to large unmet medical need and a favorable reimbursement path. The team has delivered a working prototype and published proof of concept data.

DivvyHQ

Series A in 2015
DivvyHQ is a content planning and production workflow tool for high-volume content teams. It is the marketing industry’s first spreadsheet-free editorial calendar application. It was built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing initiatives. Within one simple application, users can capture content ideas, assign and schedule content projects, manage content teams, produce any type of content, and stay on top of production deadlines. The company was founded in 2011 and is headquartered in Kansas City, Missouri.

Formspring

Series A in 2010
Formspring is a startup that helps people find out more about each other by sharing interesting & personal responses. Formspring encourages people to get to know each other better in a simple and fun way. It starts by directly asking people original questions in anticipation of their entertaining or revealing responses. Responses can range from straightforward to surprising and can lead to understanding something more about the people you know or find interesting. Whether you are curious to know more about a college you are applying to, the movies your friend likes, or the stories of someone you respect, on Formspring, you can have fun, share insights, and relate to one another in a new way.
Pear is a leader in brand engagement advertising. Our platform delivers authentic, meaningful relationships with target consumers that brands can leverage to drive digital engagement metrics vital to fan acquisition, video distribution, content creation, CRM, and consumer insights initiatives. National reach, performance pricing and industry leading results.

Your Money Line

Seed Round in 2022
Your Money Line offers financial wellness solutions by combining AI-powered software with live expert coaching. The service helps employees navigate personal finance questions, improving their financial stability and reducing stress. It aims to enhance workplace productivity by addressing financial concerns in real time.
Pear is a leader in brand engagement advertising. Our platform delivers authentic, meaningful relationships with target consumers that brands can leverage to drive digital engagement metrics vital to fan acquisition, video distribution, content creation, CRM, and consumer insights initiatives. National reach, performance pricing and industry leading results.

Btiques

Seed Round in 2012
Btiques, Inc. provides an online and mobile marketplace that connects users with products from participating boutiques. Its application lets users find, follow, and shop the boutique stores; allows boutique stores to post and sell items to their social and mobile shoppers and get discovered by new customers; and enables shoppers to see the new products for sale from their favorite boutiques, discover new boutiques, and make purchases. Btiques, Inc. was formerly known as Postport, Inc. The company was incorporated in 2012 and is based in Fayetteville, Arkansas.

Lessonly

Seed Round in 2013
Lessonly is a simple learning management software that helps teams learn, practice and do better work. They are used by over 3 million learners at more than 1,000 leading companies including Trunk Club, Ibotta, U.S. Cellular, and Jostens to share knowledge and reinforce best practices. Lessonly increases productivity, cuts onboarding time, raises CSAT scores. Other features include easy-to-use lesson creation, analytics to track impact, & coaching functionality to give feedback at scale. Lessonly enables busy teams to get on the same page, stay ahead of change, and deliver amazing experiences to customers and prospects. It allows users to build, share and track training materials and activity from a singular interface. Lessonly was founded in 2012 and is based in Indianapolis, Indiana, United States.

Rival IQ

Venture Round in 2014
Rival IQ is a Software as a Service company based in Seattle that delivers impactful digital marketing analytics with a competitive edge. Rival IQ's mission is to make the increasingly complex and data-driven world of digital marketing easier, faster and more intelligent so marketers can do their jobs better and make a bigger impact on the business. With on-demand analytics and reports, Rival IQ helps helps marketers win against the competition by arming them with the intelligence they need to reach their customers, improve digital initiatives, and illustrate marketing success. The Rival IQ team, led by veteran software entrepreneurs, comprises leading developers, marketers, data geeks and growth hackers.

Indy Gaming League

Pre Seed Round in 2021
Operator of an esports gaming company intended to organize gaming leagues for amateur as well as professional players. The company creates an online community of online, intramural video game leagues and builds a community of people who loves video games, enabling gamers to participate in competitions and make connections.

Acumen Holdings

Series A in 2010
Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (toughweld.com), medical scrubs (scrubshopper.com) and country lifestyle apparel (countryoutfitter.com). Our proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability. Our talented group of young minds continues to generate amazing growth by innovating, iterating and having a healthy dose of data fanaticism. We understand the art and science of insights based product merchandising.

Emplify

Seed Round in 2014
Emplify, a leader in employee engagement measurement, enables executives to ask for, analyze, and act on employee feedback — transforming data insights into human action. Informed by science and psychometrics. Emplify is the first to fuse survey insights, employee communication, performance enhancement, and transformation strategists into a proven agile engagement system. It was founded in 2010 and is based in Fishers, Indiana.

Perfit

Pre Seed Round in 2019
Perfit LLC develops a digital transformation platform that allows shoppers to find, try, and buy clothes. Its digital transformation platform allows shopper to reserve products online and make an appointment for buyers to buy the products. The company was founded in 2018 and is based in Avon, Indiana.

Vontoo

Series B in 2009
Vontoo brings the emotion, enthusiasm and energy of the human voice to one-to-one marketing communication. Vontoo enables organizations to create, send and track voice messages tailored to the recipient's interests. Vontoo is accessible over an Internet web browser, anytime or anywhere, and can instantly send from one to millions of automated calls to help clients drive revenues, reduce costs, collect cash faster and enhance customer relationships. Vontoo is funded from multiple sources, including private investors and venture capital firm, EDF Ventures. Vontoo is privately owned and headquartered in Indianapolis.

Jada Beauty

Seed Round in 2012
Jada Beauty is the only place to go to find a perfect hairstylist match. The site is a destination for customers to rave or dish about their hair stylists – bringing that familiar conversation onto the web for all to share. In addition to unbiased reviews from hairstylist customers, the site allows for stylist searches based on such categories as expertise, geographic location, type of hair, price or services. Photo portfolios of stylists’ work are also posted on the site. Jada Beauty also offers a free app for stylist members, Style Finder. Headquartered in Carmel, Indiana, the company was founded in 2011 and has received its first round of investments. For more information, visit www.jadabeauty.com.

Stagetime

Seed Round in 2021
Stagetime Inc. operates an online professional network for the performing arts. Its online network allows artists, agents, and artistic administrators to grow as professionals and maintain relationships by engaging with industry connections, showcasing their media, and interacting with colleagues and collaborators. The company was incorporated in 2020 and is based in Bloomington, Indiana.