Gravity Ventures

Gravity Ventures is a venture capital investment firm established in 2008 and based in Indianapolis, Indiana. The firm focuses on seed-stage angel funding, primarily targeting early-stage technology and tech-enabled startups across various industries. With a specialization in technology and software, Gravity Ventures seeks to support innovative businesses by providing the necessary capital for growth and development.

30 past transactions

Stagetime

Seed Round in 2021
Stagetime Inc. is an online professional network designed for the performing arts community. Founded in 2020 and based in Bloomington, Indiana, the platform facilitates connections among artists, agents, and artistic administrators. Users can enhance their professional development by engaging with industry contacts, showcasing their work, and collaborating with peers. Stagetime aims to foster relationships and support growth within the performing arts sector.

Indy Gaming League

Pre Seed Round in 2021
Developer of an esports gaming technology designed to organize gaming leagues for amateur as well as professional players. The company creates an online community of online intramural video game leagues and builds a community of people who love video games, enabling gamers to participate in competitions and make connections.

Amplified Sciences

Seed Round in 2021
Amplified Sciences LLC is a molecular diagnostics company based in West Lafayette, Indiana, focused on developing a point-of-care system for the early detection of debilitating diseases, including pancreatic cancer and kidney disease. Utilizing an ultra-sensitive molecular sensing technology licensed from Purdue University, Amplified Sciences offers a versatile platform that can detect low abundance disease markers from bodily fluids such as urine and saliva. This technology is designed to operate at the single molecule level, allowing for accurate diagnostics while maintaining a cost-effective structure. The company has successfully produced a working prototype and published proof of concept data, positioning itself to address significant unmet medical needs in disease detection. With a scalable product portfolio aimed at point-of-care applications, Amplified Sciences is poised to transform early disease diagnosis and improve healthcare outcomes.

Amplified Sciences

Seed Round in 2020
Amplified Sciences LLC is a molecular diagnostics company based in West Lafayette, Indiana, focused on developing a point-of-care system for the early detection of debilitating diseases, including pancreatic cancer and kidney disease. Utilizing an ultra-sensitive molecular sensing technology licensed from Purdue University, Amplified Sciences offers a versatile platform that can detect low abundance disease markers from bodily fluids such as urine and saliva. This technology is designed to operate at the single molecule level, allowing for accurate diagnostics while maintaining a cost-effective structure. The company has successfully produced a working prototype and published proof of concept data, positioning itself to address significant unmet medical needs in disease detection. With a scalable product portfolio aimed at point-of-care applications, Amplified Sciences is poised to transform early disease diagnosis and improve healthcare outcomes.

Woven

Seed Round in 2020
Evidence-based developer hiring platform: High-growth teams find hidden gems with credentials-blind engineering scenarios

DIGIOP

Convertible Note in 2020
DIGIOP is a software development company based in Indianapolis, Indiana, specializing in video and data management solutions for the retail and hospitality sectors. The company aims to transform how these industries utilize video and data by providing innovative software that integrates real-time and recorded video with critical business data. This approach enhances business intelligence, allowing for deeper insights into factors that contribute to loss and operational inefficiencies. DIGIOP's offerings extend beyond traditional surveillance, combining advanced video analytics with Loss Prevention auditing services performed by experienced professionals. This unique combination empowers businesses to conduct comprehensive audits of point-of-sale and operations, leading to significant cost savings and improved business outcomes.

Perfit

Pre Seed Round in 2019
Perfit LLC is a digital transformation platform that facilitates the shopping experience by enabling customers to find, try, and purchase clothing. Founded in 2018 and headquartered in Avon, Indiana, Perfit offers a marketplace that bridges local and online shopping. The platform allows users to reserve products online and schedule appointments for in-person purchases, enhancing convenience and accessibility for shoppers. Through its innovative approach, Perfit aims to streamline the retail process and support small, local businesses.

Safekeeping

Seed Round in 2019
Safekeeping, LLC is a company that specializes in enhancing communication between long-term care providers, residents, and their families through its innovative patient engagement portal. Founded in 2015 and based in Evansville, Indiana, the company offers SafeKeeping, a care dashboard that allows facilities to share electronic medical record (EMR) data, thereby improving health outcomes. The platform provides families with access to patient care records, facilitates messaging with staff, and keeps them informed about significant events. Additionally, SafeKeeping enables long-term care providers to gather and assess family satisfaction through feedback, reviews, and surveys, ultimately fostering better care coordination and enhancing facility ratings and referrals.

Perceivant

Series B in 2019
Perceivant, Inc. is an edtech company that specializes in interactive educational software for the higher education market. Founded in 2012 and based in Indianapolis, Indiana, with an additional office in Solana Beach, California, Perceivant replaces traditional textbooks and eBooks with digital courses that integrate course content, quizzes, tests, and activities into a single interactive platform. The company offers Guided Learning, which features defined learning outcomes, multi-level assessments, sequenced content, and an instructor dashboard to monitor at-risk students. Additionally, Perceivant provides a mobile app that allows students to track their grades and assignments on iOS and Android devices. With a focus on evidence-based content and real-time analytics, Perceivant aims to empower individuals and organizations in adapting to a fast-paced world, enhancing workplace health and productivity, and effectively managing costs. Their software promotes self-management skills and well-being education, creating a personalized learning experience for students and educators alike.

OpenINSIGHTS

Angel Round in 2019
OpenMartech is the originator of Strategic Marketing Modernization - the practice of aligning, mobilizing, and automating marketing programs to realize specific strategic goals and outcomes. Optimizing the value of the shopper lifecycle with the data driven insights that make that possible. OpenMartech provides their client’s their own internal customer intelligence practice, delivered into the client’s own existing cloud, perpetually licensed, free of any ongoing software fees.

Voxi

Pre Seed Round in 2019
GetVoxi is a technology company founded in 2018 and located in Fishers, Indiana. It specializes in developing applications that link video audiences directly to the products and locations featured on screen. By collaborating with networks and content producers, GetVoxi catalogs on-screen inventory and creates branded apps for viewers to shop their favorite scenes. The company's proprietary in-app identification method allows users to identify specific episodes and scenes, making it easy to browse and purchase related products. This innovative approach not only enhances viewer engagement but also establishes new revenue streams for content producers and generates sales for product vendors. Additionally, GetVoxi provides valuable engagement and viewer data to both networks and vendors, facilitating a more connected viewing experience.

SnapShyft

Seed Round in 2018
The SnapShyft Labor Marketplace is a Staffing-as-a-Service software and mobile app connecting food service and food manufacturing businesses with fully vetted & experienced professionals, on-demand. We help fill shifts fast— combining the best attributes of the gig-economy and HR Tech while eliminating bias and discrimination in the process. As the #1 rated most reliable staffing solution in the market the SnapShyft platform is generating positive socio-economic outcomes through empowering businesses to staff-on-the-fly, and tens of thousands of essential workers to have full flexibility to generate income as needed, and the community at large.

DivvyHQ

Series A in 2015
DivvyHQ is a content planning and production workflow tool for high-volume content teams. It is the marketing industry’s first spreadsheet-free editorial calendar application. It was built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing initiatives. Within one simple application, users can capture content ideas, assign and schedule content projects, manage content teams, produce any type of content, and stay on top of production deadlines. The company was founded in 2011 and is headquartered in Kansas City, Missouri.

MightySignal

Seed Round in 2015
MightySignal is a data analytics platform that specializes in identifying behavioral patterns from mobile application companies, enabling businesses to enhance lead generation efforts. Founded in 2014 by Jason Lew and Shane Wey, the company is headquartered in San Francisco, California. MightySignal aggregates and indexes signals from the web, providing insights to B2B SaaS sales teams about potential customers likely to purchase their products. The platform offers a comprehensive mobile application index, which allows users to analyze data patterns and access understandable analytics through an API. MightySignal has undergone a two-part acquisition, with Xenon Partners acquiring the business and Instacart acquiring the team.

Rival IQ

Venture Round in 2014
Rival IQ Corporation, founded in 2013 and based in Seattle, Washington, specializes in digital marketing analytics solutions. The company offers a comprehensive platform that consolidates analytics and reporting for social media, SEO keyword rankings, and website content, enabling marketers to navigate the complex and data-driven landscape of digital marketing. Rival IQ's services are designed to provide actionable insights, allowing marketers to enhance their strategies, outperform competitors, and demonstrate the effectiveness of their initiatives. With a focus on delivering impactful, on-demand analytics, the company aims to simplify the marketing process, making it more efficient for professionals to engage with customers and achieve business objectives. The team at Rival IQ consists of experienced software entrepreneurs, developers, and marketing experts dedicated to supporting clients in their digital marketing efforts.

Emplify

Seed Round in 2014
Emplify, a leader in employee engagement measurement, enables executives to ask for, analyze, and act on employee feedback — transforming data insights into human action. Informed by science and psychometrics. Emplify is the first to fuse survey insights, employee communication, performance enhancement, and transformation strategists into a proven agile engagement system. It was founded in 2010 and is based in Fishers, Indiana.

Qbox

Seed Round in 2013
Qbox Inc. specializes in managed cloud hosting solutions for Elasticsearch, an open-source full-text search engine. The company offers Elasticsearch as a service, facilitating data exploration and analytics for various users, from startups to Fortune 500 companies. Qbox provides a user-friendly dashboard that allows clients to launch and manage their own Elasticsearch clusters, including options for deployment, scaling, monitoring, and maintenance. The company operates in multiple global locations, including major cities across North America, Europe, and Asia. Additionally, Qbox has expertise in Kubernetes, providing production support, development assistance, consulting, and training for users of the Kubernetes Container Orchestration platform. Founded in 2012 and originally known as Stacksearch, Inc., Qbox is headquartered in Fayetteville, Arkansas.

Lessonly

Seed Round in 2013
Lessonly is a learning management software designed to enhance team training and productivity. Founded in 2012 and based in Indianapolis, Indiana, the platform serves over 3 million learners across more than 1,000 companies, including notable names like Trunk Club and U.S. Cellular. Lessonly enables organizations to create, share, and track training materials through a user-friendly interface. Its features include lesson creation tools, analytics to measure impact, and coaching functionalities that facilitate feedback at scale. The software aims to streamline onboarding processes and improve overall employee performance, contributing to increased customer satisfaction and team alignment.

StackSearch

Pre Seed Round in 2013
Few things are more important for online merchants than fast, feature-rich product search. StackSearch has invented a cloud-based software service for e-commerce stores that enables them to turn more browsers into buyers -- and more buyers into repeat buyers. Over 80% of e-commerce shoppers go straight to the online store's search box or product navigation links. Shoppers of course gravitate to e-commerce sites that help them quickly find what they seek, and every 1/10 second of load time means a 1% decrease in conversions. Our product helps merchants reduce site abandonment; increase conversions; decrease SEO bounce rates; enhance customer retention. Our service: Until now, most existing solutions required expensive licenses or contracts to access features such as fast-indexing search servers, multi-select faceting, and auto-complete/auto-suggest. StackSearch provides these features as a subscription that is priced within reach of the 86% of online merchants that now use sub-optimal search functions that are bundled with their e-commerce platform. Most of these sub-optimal solutions are based on slow technology that is simply not built for today’s environment of cheap compute instances/bandwidth. StackSearch is built specifically for today's e-commerce environment. Our market: The global e-commerce will exceed $1.25T in 2013 and is growing 20% per year. We reside in the e-commerce tools market, which is a $12B market where cloud solutions are steadily grabbing more of this market. Our addressable market is the segment that books $1-50M in annual sales (approx. 25% of online stores). E-commerce merchants are in an arms race with the Amazons of the world, and StackSearch provides the guns. We are early-revenue stage, and we are opportunistically positioned with high growth potential, low capital intensity, and a top-notch management team.

Btiques

Seed Round in 2012
Btiques, Inc. operates an online and mobile marketplace that connects users to a variety of products from participating fashion boutiques. The platform enables consumers to find, follow, and shop their favorite boutiques while allowing boutique owners to showcase and sell their items directly to social and mobile shoppers. Btiques addresses the challenges faced by small fashion boutiques, many of which struggle with limited online presence and resources for e-commerce. By facilitating sales through social commerce, Btiques helps these boutiques reach new customers and increase visibility, aligning with the growing trend of online shopping, particularly in the fashion sector. Founded in 2012 and based in Fayetteville, Arkansas, Btiques was previously known as Postport, Inc.

MineWhat

Seed Round in 2012
MineWhat Inc. is a technology company based in Fayetteville, Arkansas, founded in 2012, that specializes in providing an online platform for ecommerce businesses. The company offers a software-as-a-service (SaaS) solution designed to enhance retail profitability through predictive merchandise intelligence and automated shopping assistance. MineWhat’s platform helps online retailers understand customer preferences by analyzing shopper behavior across various devices, including web, mobile, and tablet. This enables retailers to deliver personalized shopping experiences and optimize their product offerings based on insights related to specific products, categories, and brands. Ultimately, MineWhat aims to assist retailers in boosting their margins on every stock-keeping unit (SKU) while improving overall customer satisfaction.

Jada Beauty

Seed Round in 2012
Jada Beauty is the only place to go to find a perfect hairstylist match. The site is a destination for customers to rave or dish about their hair stylists – bringing that familiar conversation onto the web for all to share. In addition to unbiased reviews from hairstylist customers, the site allows for stylist searches based on such categories as expertise, geographic location, type of hair, price or services. Photo portfolios of stylists’ work are also posted on the site. Jada Beauty also offers a free app for stylist members, Style Finder. Headquartered in Carmel, Indiana, the company was founded in 2011 and has received its first round of investments. For more information, visit www.jadabeauty.com.

Acumen Holdings

Series B in 2012
Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (toughweld.com), medical scrubs (scrubshopper.com) and country lifestyle apparel (countryoutfitter.com). Our proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability. Our talented group of young minds continues to generate amazing growth by innovating, iterating and having a healthy dose of data fanaticism. We understand the art and science of insights based product merchandising.
Pear is a leader in brand engagement advertising. Our platform delivers authentic, meaningful relationships with target consumers that brands can leverage to drive digital engagement metrics vital to fan acquisition, video distribution, content creation, CRM, and consumer insights initiatives. National reach, performance pricing and industry leading results.

Acumen Holdings

Series A in 2010
Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (toughweld.com), medical scrubs (scrubshopper.com) and country lifestyle apparel (countryoutfitter.com). Our proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability. Our talented group of young minds continues to generate amazing growth by innovating, iterating and having a healthy dose of data fanaticism. We understand the art and science of insights based product merchandising.

Formspring

Series A in 2010
Formspring is a startup that helps people find out more about each other by sharing interesting & personal responses. Formspring encourages people to get to know each other better in a simple and fun way. It starts by directly asking people original questions in anticipation of their entertaining or revealing responses. Responses can range from straightforward to surprising and can lead to understanding something more about the people you know or find interesting. Whether you are curious to know more about a college you are applying to, the movies your friend likes, or the stories of someone you respect, on Formspring, you can have fun, share insights, and relate to one another in a new way.
Pear is a leader in brand engagement advertising. Our platform delivers authentic, meaningful relationships with target consumers that brands can leverage to drive digital engagement metrics vital to fan acquisition, video distribution, content creation, CRM, and consumer insights initiatives. National reach, performance pricing and industry leading results.

Vontoo

Series B in 2009
Vontoo is a provider of automated voice messaging tools that focuses on enhancing one-to-one marketing communication through the use of human voice. The company offers a web-based application that enables organizations to create, send, and track personalized voice messages tailored to the interests of individual recipients. Vontoo's platform allows clients to initiate automated calls ranging from one to millions, facilitating improved customer relationships, faster cash collection, and cost reduction. Headquartered in Indianapolis, Vontoo operates privately and is supported by various funding sources, including private investors and a venture capital firm.

Formstack

Series A in 2008
Formstack, LLC provides online form-building software that allows businesses to create and manage various types of web forms, including surveys, order forms, and event registrations. Founded in 2006 and based in Indianapolis, Indiana, the company offers a range of tools designed to streamline data collection and workflow processes. Key features include conditional logic, file uploads, analytics, and payment processing, along with integrations for various applications. Formstack also provides an electronic signature application, Formstack Sign, which enables mobile signing and in-person signing to enhance workflow efficiency. Serving a diverse clientele that includes Fortune 500 companies, small businesses, nonprofits, and educational institutions, Formstack aims to reduce data chaos and improve productivity through its intuitive platform. The company was previously known as FormSpring, LLC before rebranding in 2011.
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