Gravity Ventures

Gravity Ventures is a venture capital investment firm established in 2008 and based in Indianapolis, Indiana. The firm focuses on seed-stage angel funding, primarily targeting early-stage technology and tech-enabled startups across various industries. With a specialization in technology and software, Gravity Ventures seeks to support innovative businesses by providing the necessary capital for growth and development.

William K. Boncosky

Managing Partner

Trey Buck

Managing Partner

Phillip J. Miller

Managing Partner

26 past transactions

Stagetime

Seed Round in 2021
Stagetime Inc. operates an online professional network for the performing arts. Its online network allows artists, agents, and artistic administrators to grow as professionals and maintain relationships by engaging with industry connections, showcasing their media, and interacting with colleagues and collaborators. The company was incorporated in 2020 and is based in Bloomington, Indiana.

Indy Gaming League

Pre Seed Round in 2021
Developer of an esports gaming technology designed to organize gaming leagues for amateur as well as professional players. The company creates an online community of online intramural video game leagues and builds a community of people who love video games, enabling gamers to participate in competitions and make connections.

Amplified Sciences

Seed Round in 2021
Amplified Sciences LLC is a molecular diagnostics company focused on developing a point-of-care system for the early detection and prevention of debilitating diseases, including kidney disease and pancreatic cancer. The company utilizes an ultra-sensitive molecular sensing technology, exclusively licensed from Purdue University, which allows for the detection of disease markers at the single molecule level. This innovative platform integrates sensing and assay methods with cost-effective biospecimen collection devices, facilitating scalability for point-of-care applications. Amplified Sciences' first application targets early detection of pancreatic cancer, addressing a significant unmet medical need and promising a favorable reimbursement pathway. Established in 2016 and based in West Lafayette, Indiana, the company has successfully created a working prototype and published proof of concept data, positioning itself as a leader in the diagnostics field.

Amplified Sciences

Seed Round in 2020
Amplified Sciences LLC is a molecular diagnostics company focused on developing a point-of-care system for the early detection and prevention of debilitating diseases, including kidney disease and pancreatic cancer. The company utilizes an ultra-sensitive molecular sensing technology, exclusively licensed from Purdue University, which allows for the detection of disease markers at the single molecule level. This innovative platform integrates sensing and assay methods with cost-effective biospecimen collection devices, facilitating scalability for point-of-care applications. Amplified Sciences' first application targets early detection of pancreatic cancer, addressing a significant unmet medical need and promising a favorable reimbursement pathway. Established in 2016 and based in West Lafayette, Indiana, the company has successfully created a working prototype and published proof of concept data, positioning itself as a leader in the diagnostics field.

DIGIOP

Convertible Note in 2020
DIGIOP is a software development company headquartered in Indianapolis, Indiana with a focus on re-inventing the way retail and hospitality leverages video and data in their business. Through a combination of innovative software development, intelligent integration of video and data, and world-class Loss Prevention auditing services, insight into the business have never been greater. DIGIOP solutions provide real-time and recorded video-enhanced business intelligence, extending the value of video well beyond the traditional surveillance benefits of risk management and security. By leveraging video with important data sources from the business, DIGIOP can provide greater knowledge on the key issues that are most indicative of loss. In addition, DIGIOP combines this unique technology with a true “set of eyes” from their Loss Prevention professionals to conduct POS and Operational audits on the business. The combination of these powerful tools produces real knowledge, cost-savings, and results for the business owner.

Perfit

Pre Seed Round in 2019
Perfit LLC is a digital transformation platform that facilitates the shopping experience by enabling customers to find, try, and purchase clothing. Founded in 2018 and headquartered in Avon, Indiana, Perfit offers a marketplace that bridges local and online shopping. The platform allows users to reserve products online and schedule appointments for in-person purchases, enhancing convenience and accessibility for shoppers. Through its innovative approach, Perfit aims to streamline the retail process and support small, local businesses.

Perceivant

Series B in 2019
Perceivant provides evidenced-based content, assessment, and real-time analytics that empower individuals and organizations to adapt in a fast-moving, competitive world. They are changing the way people learn and build self-management skills so that they can thrive personally and professionally. They are dedicated to giving universities, big and small companies, government agencies, and healthcare organizations the tools that perceive risk, increase workplace health and productivity, and effectively manage costs. They offer innovative, interactive educational software that changes the way college students learn and instructors teach. Data Dojo processes and correlates structured and unstructured data from any source. It is highly scalable and fast to deploy. Data Dojo is HIPAA compliant, which means that private data is safe and secure.

OpenINSIGHTS

Angel Round in 2019
OpenMartech is the originator of Strategic Marketing Modernization - the practice of aligning, mobilizing, and automating marketing programs to realize specific strategic goals and outcomes. Optimizing the value of the shopper lifecycle with the data driven insights that make that possible. OpenMartech provides their client’s their own internal customer intelligence practice, delivered into the client’s own existing cloud, perpetually licensed, free of any ongoing software fees.

GetVoxi

Pre Seed Round in 2019
GetVoxi is a technology company founded in 2018 and located in Fishers, Indiana. It specializes in developing applications that link video audiences directly to the products and locations featured on screen. By collaborating with networks and content producers, GetVoxi catalogs on-screen inventory and creates branded apps for viewers to shop their favorite scenes. The company's proprietary in-app identification method allows users to identify specific episodes and scenes, making it easy to browse and purchase related products. This innovative approach not only enhances viewer engagement but also establishes new revenue streams for content producers and generates sales for product vendors. Additionally, GetVoxi provides valuable engagement and viewer data to both networks and vendors, facilitating a more connected viewing experience.

SNAPSHYFT Labor Marketplace

Seed Round in 2018
The SnapShyft Labor Marketplace is a Staffing-as-a-Service software and mobile app connecting food service and food manufacturing businesses with fully vetted & experienced professionals, on-demand. We help fill shifts fast— combining the best attributes of the gig-economy and HR Tech while eliminating bias and discrimination in the process. As the #1 rated most reliable staffing solution in the market the SnapShyft platform is generating positive socio-economic outcomes through empowering businesses to staff-on-the-fly, and tens of thousands of essential workers to have full flexibility to generate income as needed, and the community at large.

DivvyHQ

Series A in 2015
DivvyHQ is a content planning and production workflow tool for high-volume content teams. It is the marketing industry’s first spreadsheet-free editorial calendar application. It was built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing initiatives. Within one simple application, users can capture content ideas, assign and schedule content projects, manage content teams, produce any type of content, and stay on top of production deadlines. The company was founded in 2011 and is headquartered in Kansas City, Missouri.

MightySignal

Seed Round in 2015
MightySignal is a data analytics platform that specializes in identifying behavioral patterns from mobile application companies, enabling businesses to enhance lead generation efforts. Founded in 2014 by Jason Lew and Shane Wey, the company is headquartered in San Francisco, California. MightySignal aggregates and indexes signals from the web, providing insights to B2B SaaS sales teams about potential customers likely to purchase their products. The platform offers a comprehensive mobile application index, which allows users to analyze data patterns and access understandable analytics through an API. MightySignal has undergone a two-part acquisition, with Xenon Partners acquiring the business and Instacart acquiring the team.

Rival IQ

Venture Round in 2014
Rival IQ Corporation, founded in 2013 and based in Seattle, Washington, specializes in digital marketing analytics solutions. The company offers a comprehensive platform that consolidates analytics and reporting for social media, SEO keyword rankings, and website content, enabling marketers to navigate the complex and data-driven landscape of digital marketing. Rival IQ's services are designed to provide actionable insights, allowing marketers to enhance their strategies, outperform competitors, and demonstrate the effectiveness of their initiatives. With a focus on delivering impactful, on-demand analytics, the company aims to simplify the marketing process, making it more efficient for professionals to engage with customers and achieve business objectives. The team at Rival IQ consists of experienced software entrepreneurs, developers, and marketing experts dedicated to supporting clients in their digital marketing efforts.

Emplify

Seed Round in 2014
Emplify, a leader in employee engagement measurement, enables executives to ask for, analyze, and act on employee feedback — transforming data insights into human action. Informed by science and psychometrics. Emplify is the first to fuse survey insights, employee communication, performance enhancement, and transformation strategists into a proven agile engagement system. It was founded in 2010 and is based in Fishers, Indiana.

Qbox

Seed Round in 2013
Qbox Inc. specializes in managed cloud hosting solutions for Elasticsearch, an open-source full-text search engine. The company offers Elasticsearch as a service, facilitating data exploration and analytics for various users, from startups to Fortune 500 companies. Qbox provides a user-friendly dashboard that allows clients to launch and manage their own Elasticsearch clusters, including options for deployment, scaling, monitoring, and maintenance. The company operates in multiple global locations, including major cities across North America, Europe, and Asia. Additionally, Qbox has expertise in Kubernetes, providing production support, development assistance, consulting, and training for users of the Kubernetes Container Orchestration platform. Founded in 2012 and originally known as Stacksearch, Inc., Qbox is headquartered in Fayetteville, Arkansas.

Lessonly

Seed Round in 2013
Lessonly is a simple learning management software that helps teams learn, practice and do better work. They are used by over 3 million learners at more than 1,000 leading companies including Trunk Club, Ibotta, U.S. Cellular, and Jostens to share knowledge and reinforce best practices. Lessonly increases productivity, cuts onboarding time, raises CSAT scores. Other features include easy-to-use lesson creation, analytics to track impact, & coaching functionality to give feedback at scale. Lessonly enables busy teams to get on the same page, stay ahead of change, and deliver amazing experiences to customers and prospects. It allows users to build, share and track training materials and activity from a singular interface. Lessonly was founded in 2012 and is based in Indianapolis, Indiana, United States.

StackSearch

Pre Seed Round in 2013
Few things are more important for online merchants than fast, feature-rich product search. StackSearch has invented a cloud-based software service for e-commerce stores that enables them to turn more browsers into buyers -- and more buyers into repeat buyers. Over 80% of e-commerce shoppers go straight to the online store's search box or product navigation links. Shoppers of course gravitate to e-commerce sites that help them quickly find what they seek, and every 1/10 second of load time means a 1% decrease in conversions. Our product helps merchants reduce site abandonment; increase conversions; decrease SEO bounce rates; enhance customer retention. Our service: Until now, most existing solutions required expensive licenses or contracts to access features such as fast-indexing search servers, multi-select faceting, and auto-complete/auto-suggest. StackSearch provides these features as a subscription that is priced within reach of the 86% of online merchants that now use sub-optimal search functions that are bundled with their e-commerce platform. Most of these sub-optimal solutions are based on slow technology that is simply not built for today’s environment of cheap compute instances/bandwidth. StackSearch is built specifically for today's e-commerce environment. Our market: The global e-commerce will exceed $1.25T in 2013 and is growing 20% per year. We reside in the e-commerce tools market, which is a $12B market where cloud solutions are steadily grabbing more of this market. Our addressable market is the segment that books $1-50M in annual sales (approx. 25% of online stores). E-commerce merchants are in an arms race with the Amazons of the world, and StackSearch provides the guns. We are early-revenue stage, and we are opportunistically positioned with high growth potential, low capital intensity, and a top-notch management team.

Btiques

Seed Round in 2012
Btiques, Inc. provides an online and mobile marketplace that connects users with products from participating boutiques. Its application lets users find, follow, and shop the boutique stores; allows boutique stores to post and sell items to their social and mobile shoppers and get discovered by new customers; and enables shoppers to see the new products for sale from their favorite boutiques, discover new boutiques, and make purchases. Btiques, Inc. was formerly known as Postport, Inc. The company was incorporated in 2012 and is based in Fayetteville, Arkansas.

Jada Beauty

Seed Round in 2012
Jada Beauty is the only place to go to find a perfect hairstylist match. The site is a destination for customers to rave or dish about their hair stylists – bringing that familiar conversation onto the web for all to share. In addition to unbiased reviews from hairstylist customers, the site allows for stylist searches based on such categories as expertise, geographic location, type of hair, price or services. Photo portfolios of stylists’ work are also posted on the site. Jada Beauty also offers a free app for stylist members, Style Finder. Headquartered in Carmel, Indiana, the company was founded in 2011 and has received its first round of investments. For more information, visit www.jadabeauty.com.

Acumen Holdings

Series B in 2012
Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (toughweld.com), medical scrubs (scrubshopper.com) and country lifestyle apparel (countryoutfitter.com). Our proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability. Our talented group of young minds continues to generate amazing growth by innovating, iterating and having a healthy dose of data fanaticism. We understand the art and science of insights based product merchandising.
Pear is a leader in brand engagement advertising. Our platform delivers authentic, meaningful relationships with target consumers that brands can leverage to drive digital engagement metrics vital to fan acquisition, video distribution, content creation, CRM, and consumer insights initiatives. National reach, performance pricing and industry leading results.

Acumen Holdings

Series A in 2010
Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (toughweld.com), medical scrubs (scrubshopper.com) and country lifestyle apparel (countryoutfitter.com). Our proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability. Our talented group of young minds continues to generate amazing growth by innovating, iterating and having a healthy dose of data fanaticism. We understand the art and science of insights based product merchandising.

Formspring

Series A in 2010
Formspring is a startup that helps people find out more about each other by sharing interesting & personal responses. Formspring encourages people to get to know each other better in a simple and fun way. It starts by directly asking people original questions in anticipation of their entertaining or revealing responses. Responses can range from straightforward to surprising and can lead to understanding something more about the people you know or find interesting. Whether you are curious to know more about a college you are applying to, the movies your friend likes, or the stories of someone you respect, on Formspring, you can have fun, share insights, and relate to one another in a new way.
Pear is a leader in brand engagement advertising. Our platform delivers authentic, meaningful relationships with target consumers that brands can leverage to drive digital engagement metrics vital to fan acquisition, video distribution, content creation, CRM, and consumer insights initiatives. National reach, performance pricing and industry leading results.

Vontoo

Series B in 2009
Vontoo brings the emotion, enthusiasm and energy of the human voice to one-to-one marketing communication. Vontoo enables organizations to create, send and track voice messages tailored to the recipient's interests. Vontoo is accessible over an Internet web browser, anytime or anywhere, and can instantly send from one to millions of automated calls to help clients drive revenues, reduce costs, collect cash faster and enhance customer relationships. Vontoo is funded from multiple sources, including private investors and venture capital firm, EDF Ventures. Vontoo is privately owned and headquartered in Indianapolis.