Celsius Holdings, Inc. develops, markets, and distributes functional fitness beverages that promote calorie burning. The company offers a diverse range of products, including carbonated and non-carbonated drinks in various flavors such as orange, wild berry, and kiwi-guava, as well as dietary supplements like Celsius Heat in flavors such as apple jack’d and cherry lime. Celsius emphasizes the health aspect of its beverages, ensuring they are free from aspartame, high fructose corn syrup, genetically modified ingredients, artificial flavors, and excessive sodium. The products are available through multiple distribution channels, including direct-store delivery, supermarkets, convenience stores, health clubs, and e-commerce platforms. Founded in 2004 and based in Boca Raton, Florida, Celsius was previously known as Vector Ventures, Inc. before rebranding in 2007.