HubSpot

HubSpot, Inc. is a cloud-based software provider that specializes in marketing, sales, and customer service solutions for businesses across the Americas, Europe, and the Asia Pacific. Founded in 2006 and headquartered in Cambridge, Massachusetts, HubSpot offers an integrated platform that includes applications for customer relationship management, search engine optimization, content management, social media management, email marketing, marketing automation, and analytics. The platform is designed to help businesses attract visitors, convert leads, and retain customers. HubSpot serves primarily mid-market business-to-business companies, providing professional support services via phone, email, and chat. In addition to its core software offerings, HubSpot also operates a venture capital fund that focuses on investments in the software and SaaS sectors.

Brandon Greer

Senior Director, Corporate Development

Brian Halligan

Co-Founder and Chairperson

Sabina Sobinina

Director, Customer Success, JAPAC

Past deals in Sales Automation

Sales Impact Academy

Convertible Note in 2022
Sales Impact Academy Ltd. owns and operates a community and live learning platform for sales and marketing teams. The company offers peer-to-peer learning and support coupled with live classes that will ensure users to create and execute a go-to-market strategy, developing killer messaging, and building an inbound and outbound lead generation machine. Sales Impact Academy Ltd. was founded in 2019 and is based in London, United Kingdom.

Aircall

Venture Round in 2022
Aircall, Inc. is a provider of cloud-based phone support software designed for startups and small to medium-sized businesses. Founded in 2014 and headquartered in Paris, France, Aircall offers a SaaS application that enables companies to easily set up and manage phone support online. Its innovative voice platform integrates with popular productivity and helpdesk tools, facilitating seamless communication and enhancing customer support and sales engagement. The software also allows businesses to monitor individual and team performance metrics in real-time, enabling them to make measurable improvements in their operations. Aircall has established a strategic partnership with Telarus Inc. to further enhance its service offerings.

Clari

Series E in 2021
Clari Inc. operates a revenue operations platform designed to enhance the efficiency of sales professionals by integrating automation and AI with key business activity data. Founded in 2012 and based in Sunnyvale, California, Clari's platform enables sales teams to streamline deal closing, minimize manual reporting, and gain real-time insights into deal progress. By automatically aligning data from various sources such as CRM, marketing automation, email, and call systems, Clari provides visibility and predictive insights that help organizations make informed decisions and forecast revenue more accurately. Its platform is utilized by numerous B2B companies, including well-known brands, to manage pipelines, audit deals, and reduce customer churn, ultimately transforming revenue operations into a more connected and predictable process.

QuotaPath

Series A in 2021
QuotaPath is a growth enablement engine designed to fuel high-performing revenue organizations. The shortest path to maximize your quota attainment.

QuotaPath

Series A in 2020
QuotaPath is a growth enablement engine designed to fuel high-performing revenue organizations. The shortest path to maximize your quota attainment.

Avoma

Seed Round in 2020
Avoma, Inc. is a company that provides an artificial intelligence-powered meeting assistant and conversation intelligence solutions tailored for sales and customer success teams. Founded in 2017 and based in Palo Alto, California, Avoma's platform captures, transcribes, summarizes, and analyzes remote meetings, thereby enhancing collaboration and productivity. It integrates with popular tools such as Salesforce, HubSpot, Zoom, and Outreach.io, streamlining workflows for knowledge professionals. By automating the capture and analysis of conversations, Avoma enables teams to save time and reduce repetitive tasks, ultimately improving efficiency and focus on strategic activities.

Acenna

Acquisition in 2019
Developer of an artificial intelligence platform designed to increase sales productivity in the life sciences. The company's platform uses machine learning and a combination of internal data and research datasets to help research vendors understand their customers better and create sales and marketing systems that work for the scientists, their team, enabling Life Science sales teams to meet and exceed their goals.

AdStage

Series A in 2018
AdStage, Inc. is a San Francisco-based company that specializes in developing a cloud-based advertisement management platform. This platform enables advertisers to create, launch, and manage targeted advertising campaigns across various social networks while automating tasks and generating comprehensive dashboards and reports. AdStage's tools allow marketers to consolidate and analyze their advertising efforts, evaluate campaign performance through customizable dashboards, and schedule actions based on specific time zones. Incorporated in 2012, the company serves a diverse range of industries, providing essential modules for automation, data integration, and reporting. As a subsidiary of TapClicks, AdStage supports marketers in demonstrating the return on ad spend and facilitating data-driven decision-making for business growth.

AdStage

Series A in 2018
AdStage, Inc. is a San Francisco-based company that specializes in developing a cloud-based advertisement management platform. This platform enables advertisers to create, launch, and manage targeted advertising campaigns across various social networks while automating tasks and generating comprehensive dashboards and reports. AdStage's tools allow marketers to consolidate and analyze their advertising efforts, evaluate campaign performance through customizable dashboards, and schedule actions based on specific time zones. Incorporated in 2012, the company serves a diverse range of industries, providing essential modules for automation, data integration, and reporting. As a subsidiary of TapClicks, AdStage supports marketers in demonstrating the return on ad spend and facilitating data-driven decision-making for business growth.

Drift

Series B in 2017
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Motion AI

Acquisition in 2017
Motion AI, Inc. is a technology company based in Naperville, Illinois, established in 2015. It specializes in developing user interfaces for artificial intelligence, enabling businesses to build, train, and deploy AI-driven robots for various applications. These applications range from taking food orders and processing payments to managing customer service interactions and assisting in medical diagnoses. As of September 2017, Motion AI operates as a subsidiary of HubSpot, Inc., further enhancing its capabilities in the AI industry.

Kemvi

Acquisition in 2017
Kemvi, Inc. is a technology company specializing in artificial general intelligence, founded by a team from Columbia University and MIT in 2012. Based in Cambridge, Massachusetts, with an additional office in San Francisco, Kemvi develops DeepGraph, an advanced engine that enhances the B2B transaction ecosystem by learning about people, companies, and markets. DeepGraph integrates with popular platforms such as Gmail, Outlook, and SalesForce, streamlining deal history analysis and generating targeted messaging for prospects. The technology aids businesses in identifying new market segments, sourcing contact information, and nurturing leads until engagement occurs. Kemvi's expertise is rooted in solving complex real-world data challenges, with a history of advising organizations like the CIA and collaborating with regulatory bodies such as the SEC and the Federal Reserve. As of 2017, Kemvi operates as a subsidiary of HubSpot, Inc.

PandaDoc

Series B in 2017
PandaDoc is a comprehensive document automation software that enhances the efficiency of creating, approving, and eSigning various business documents, such as proposals, quotes, and contracts. Its digital transaction management platform automates the entire lifecycle of these documents, integrating seamlessly with customer relationship management (CRM), enterprise resource planning (ERP), payment, and cloud storage systems. This integration allows clients to manage the creation, editing, and signing processes effectively, ultimately improving document workflows and accelerating transaction speeds. By utilizing PandaDoc, businesses can offer their customers a more professional and timely experience.

Terminus

Series B in 2017
Founded in 2014 and headquartered in Atlanta, Terminus is a pioneering company in account-based marketing. Its platform allows B2B marketers to effectively target companies and engage decision-makers through tailored digital advertising campaigns. By utilizing data from customer relationship management systems, Terminus enables marketers to run comprehensive marketing initiatives that enhance collaboration between sales and marketing teams, ultimately improving close rates and accelerating pipeline velocity. The platform is already employed by notable brands such as Dun & Bradstreet, SalesLoft, and Influitive, showcasing its effectiveness in driving success in account-based marketing strategies.

Terminus

Series B in 2017
Founded in 2014 and headquartered in Atlanta, Terminus is a pioneering company in account-based marketing. Its platform allows B2B marketers to effectively target companies and engage decision-makers through tailored digital advertising campaigns. By utilizing data from customer relationship management systems, Terminus enables marketers to run comprehensive marketing initiatives that enhance collaboration between sales and marketing teams, ultimately improving close rates and accelerating pipeline velocity. The platform is already employed by notable brands such as Dun & Bradstreet, SalesLoft, and Influitive, showcasing its effectiveness in driving success in account-based marketing strategies.

Drift

Series B in 2017
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

PandaDoc

Series B in 2017
PandaDoc is a comprehensive document automation software that enhances the efficiency of creating, approving, and eSigning various business documents, such as proposals, quotes, and contracts. Its digital transaction management platform automates the entire lifecycle of these documents, integrating seamlessly with customer relationship management (CRM), enterprise resource planning (ERP), payment, and cloud storage systems. This integration allows clients to manage the creation, editing, and signing processes effectively, ultimately improving document workflows and accelerating transaction speeds. By utilizing PandaDoc, businesses can offer their customers a more professional and timely experience.

Performable

Acquisition in 2011
Performable is a marketing software company that specializes in helping businesses enhance their marketing, sales, and customer service initiatives. The platform offers comprehensive tools for analyzing performance across various channels, including email, web, social media, and mobile. By providing insights into the effectiveness of marketing efforts, Performable enables clients to make data-driven decisions and optimize their campaigns based on actual customer behavior. Key features of the software include marketing analytics, automation, lead management, and tools for monitoring social media and improving website conversion rates. Overall, Performable equips businesses with the necessary resources to convert visitors into customers and maximize their marketing ROI.
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