Initialized II

Initialized II is an early-stage venture capital fund managed by Initialized Capital Management, based in San Francisco, California. Launched in 2012, the fund focuses on investing in the technology, media, and telecommunications (TMT) sectors within the United States. Initialized II targets investments ranging from $100,000 to $500,000 in startups that are in their early stages, typically with zero to ten employees. The firm has a history of fostering innovation and growth, contributing to the creation of substantial market value across its portfolio companies. Initialized Capital manages several funds and has accumulated over $770 million in assets, reflecting its commitment to supporting emerging technology enterprises.

Alejandra Calvo

Associate

Kim-Mai Cutler

Partner

Alda Leu Dennis

General Partner

Alina Libova

General Partner

Marinda Luk

CFO

Abdul Ly

Principal

Anson MacKinney

Associate

Andrew Sather

Principal

Andrew Sather

Principal

Parul Singh

Partner

Kat Steinmetz

Principal

Daniel Tovbin

Associate

Julianna Vitolo

Venture Investor

Jennifer Wolf

Managing Partner

Jen Wolf

Managing Partner

Past deals in Market Research

Spate

Seed Round in 2019
Spate, Inc. is a data analytics company based in New York that specializes in analyzing consumer behavior signals from various online sources. Founded in 2018, Spate employs advanced data science techniques to predict emerging consumer trends and provide actionable insights for brands. By leveraging machine intelligence, the company aims to identify new trends and understand their underlying drivers, enabling consumer brands to make informed decisions in product development and marketing strategies. Spate's focus on data-backed insights supports brands in confidently responding to evolving market demands.

RankScience

Seed Round in 2018
RankScience is a continuous-optimization platform that improves website SEO through automatic A/B testing and data science.

Upwave

Series B in 2018
Upwave (formerly Survata) is a marketing analytics company providing brand marketing measurement technology to the world's leading brands, agencies, and publishers. Upwave was launched in Y Combinator, and is backed by leading Silicon Valley venture capital investors including Uncork Capital, PivotNorth Capital, Conductive Ventures, Ridge Ventures and Bloomberg Beta. The company is based in San Francisco and New York.

LeadGenius

Series B in 2016
LeadGenius, Inc. is a lead generation and outreach company that serves businesses, development organizations, nonprofits, and researchers both in the United States and internationally. Founded in 2011 and based in Berkeley, California, LeadGenius offers a comprehensive suite of services that includes customer research to generate targeted lead lists, data enrichment to ensure the accuracy and relevance of lead information, and lead qualification to identify viable prospects. Additionally, the company provides outbound email prospecting to facilitate sales outreach. With its end-to-end sales solution, LeadGenius assists sales teams in efficiently growing and scaling their operations throughout the sales process, ultimately enhancing their ability to convert leads into customers.

Upwave

Series A in 2015
Upwave (formerly Survata) is a marketing analytics company providing brand marketing measurement technology to the world's leading brands, agencies, and publishers. Upwave was launched in Y Combinator, and is backed by leading Silicon Valley venture capital investors including Uncork Capital, PivotNorth Capital, Conductive Ventures, Ridge Ventures and Bloomberg Beta. The company is based in San Francisco and New York.

Upwave

Series A in 2015
Upwave (formerly Survata) is a marketing analytics company providing brand marketing measurement technology to the world's leading brands, agencies, and publishers. Upwave was launched in Y Combinator, and is backed by leading Silicon Valley venture capital investors including Uncork Capital, PivotNorth Capital, Conductive Ventures, Ridge Ventures and Bloomberg Beta. The company is based in San Francisco and New York.

LeadGenius

Series A in 2014
LeadGenius, Inc. is a lead generation and outreach company that serves businesses, development organizations, nonprofits, and researchers both in the United States and internationally. Founded in 2011 and based in Berkeley, California, LeadGenius offers a comprehensive suite of services that includes customer research to generate targeted lead lists, data enrichment to ensure the accuracy and relevance of lead information, and lead qualification to identify viable prospects. Additionally, the company provides outbound email prospecting to facilitate sales outreach. With its end-to-end sales solution, LeadGenius assists sales teams in efficiently growing and scaling their operations throughout the sales process, ultimately enhancing their ability to convert leads into customers.

Renzu

Convertible Note in 2014
Renzu, Inc. provides application software for data analytics. The company was incorporated in 2014 and is based in San Francisco, California. As of December 31, 2015, Renzu, Inc. operates as a subsidiary of SurveyMonkey Inc.

URX

Convertible Note in 2013
URX empowers publishers to monetize mobile content and enables advertisers to drive mobile commerce. The world's most forward-thinking companies use URX to connect users directly to relevant commerce experiences.

Creative Market

Seed Round in 2013
Creative Market Labs, Inc. operates an online marketplace that facilitates the buying and selling of handcrafted and digital design assets. Founded in 2005 and based in Austin, Texas, the platform connects independent creators globally, allowing them to share their work with a community of like-minded individuals. Users can access a diverse range of ready-to-use design content, including fonts, graphics, templates, add-ons, photos, and themes. As of April 30, 2020, Creative Market Labs, Inc. functions as a subsidiary of Dribbble Holdings Ltd.

LeanMarket

Seed Round in 2012
LeanMarket is a developer of a mobile advertisement platform that focuses on optimizing advertising placements for users. The platform allows clients to automatically bid on advertisement impressions without the need for sales representatives or long-term commitments. Users can make payments via credit card, facilitating a straightforward transaction process. LeanMarket provides in-depth customer behavior reports, enabling advertisers to create targeted campaigns that maximize performance and effectiveness. Through its advertising optimization network, LeanMarket aims to simplify the advertising process, making it accessible and efficient for businesses looking to enhance their marketing strategies.
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