Insight Capital

BlueOcean: the company providing million-dollar brand audits in seven days for $17K. We make it easy for executives and marketers to make dynamic decisions with on-demand auditing and market intelligence. By harnessing algorithms, we speed up the time it takes to get brand insight and strategy recommendations that drive business outcomes at a fraction of the cost.

BlueOcean: the company providing million-dollar brand audits in seven days for $17K. We make it easy for executives and marketers to make dynamic decisions with on-demand auditing and market intelligence. By harnessing algorithms, we speed up the time it takes to get brand insight and strategy recommendations that drive business outcomes at a fraction of the cost.

UserTesting is an on-demand human insights platform that enables organizations to make informed, customer-centric business decisions. The platform allows brands to target specific customer audiences, create and execute studies, and engage in live conversations to gather valuable feedback and reactions. By facilitating usability testing with a broad panel of users, UserTesting helps companies capture meaningful insights that can be compiled into video reels for easy sharing across their organizations. This process aids in enhancing the customer experience, fostering brand loyalty, and ultimately driving revenue growth.

Marketing Evolution is a full-service provider of marketing ROI management solutions, delivering real-time, one-to-one marketing optimizations. It partners with Fortune 500 marketers, helping them to more confidently and effectively measure the impact of their marketing efforts, make better marketing decisions, meet KPI objectives, and improve marketing ROI. Its software platform intelligently monitors performance while the campaign is still happening, and can suggest real-time mid-course corrections for media mix and creative rotation at the individual customer level. The system also integrates online and offline media, including emerging media like social and mobile. Marketing Evolution is recognized by INC magazine as the fastest growing private marketing ROI firm in America. Marketing Evolution was founded in 2000 and is based in New York.

Marketing Evolution is a full-service provider of marketing ROI management solutions, delivering real-time, one-to-one marketing optimizations. It partners with Fortune 500 marketers, helping them to more confidently and effectively measure the impact of their marketing efforts, make better marketing decisions, meet KPI objectives, and improve marketing ROI. Its software platform intelligently monitors performance while the campaign is still happening, and can suggest real-time mid-course corrections for media mix and creative rotation at the individual customer level. The system also integrates online and offline media, including emerging media like social and mobile. Marketing Evolution is recognized by INC magazine as the fastest growing private marketing ROI firm in America. Marketing Evolution was founded in 2000 and is based in New York.

GoSpotCheck, Inc. is a Software-as-a-Service company that provides web and mobile applications designed for field-based teams to streamline surveys, audits, and reports. The platform enables businesses to utilize their employees to gather real-time retail intelligence, which is then displayed on a web dashboard for managers to identify trends and urgent issues. GoSpotCheck's solutions encompass areas such as audits and inspections, field sales performance, merchandising, marketing, food safety, quality assurance, human resources, and asset management. The company serves a wide range of industries, including consumer goods, retail, restaurants, facilities management, healthcare, and the alcoholic beverage sector. Founded in 2011, GoSpotCheck is headquartered in Denver, Colorado, and operates as a subsidiary of WorldAPP, Inc.

Qualtrics LLC is a software company that specializes in experience management, providing a platform for data collection and analytics. It enables organizations to gather, analyze, and act on experience data, or X-data™, related to customer, employee, product, and brand experiences. The platform is utilized by over 8,500 enterprises globally, including a significant portion of the Fortune 100 and numerous leading academic institutions. Qualtrics offers a range of solutions, including tools for customer satisfaction surveys, employee engagement, market research, and ad testing. Key products include the Qualtrics Research Suite for online surveys, Qualtrics Vocalize for dynamic dashboards, and Delighted AI for automating customer feedback processes. Established in 2002 and headquartered in Provo, Utah, Qualtrics operates as a subsidiary of Qualtrics International Inc., focusing on enhancing the quality of experiences across various sectors, including enterprises and government agencies.

GoSpotCheck, Inc. is a Software-as-a-Service company that provides web and mobile applications designed for field-based teams to streamline surveys, audits, and reports. The platform enables businesses to utilize their employees to gather real-time retail intelligence, which is then displayed on a web dashboard for managers to identify trends and urgent issues. GoSpotCheck's solutions encompass areas such as audits and inspections, field sales performance, merchandising, marketing, food safety, quality assurance, human resources, and asset management. The company serves a wide range of industries, including consumer goods, retail, restaurants, facilities management, healthcare, and the alcoholic beverage sector. Founded in 2011, GoSpotCheck is headquartered in Denver, Colorado, and operates as a subsidiary of WorldAPP, Inc.

Qualtrics LLC is a software company that specializes in experience management, providing a platform for data collection and analytics. It enables organizations to gather, analyze, and act on experience data, or X-data™, related to customer, employee, product, and brand experiences. The platform is utilized by over 8,500 enterprises globally, including a significant portion of the Fortune 100 and numerous leading academic institutions. Qualtrics offers a range of solutions, including tools for customer satisfaction surveys, employee engagement, market research, and ad testing. Key products include the Qualtrics Research Suite for online surveys, Qualtrics Vocalize for dynamic dashboards, and Delighted AI for automating customer feedback processes. Established in 2002 and headquartered in Provo, Utah, Qualtrics operates as a subsidiary of Qualtrics International Inc., focusing on enhancing the quality of experiences across various sectors, including enterprises and government agencies.

Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail. Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com. For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.