M13

M13, founded in 2016 by brothers Carter and Courtney Reum, is a venture capital investment firm headquartered in Los Angeles, with additional offices in New York and San Francisco. The firm focuses on building and scaling consumer technology companies by providing access to capital, expertise, and resources. M13 has a diverse portfolio that includes well-known companies such as Lyft, Pinterest, Ring, Daily Harvest, and FabFitFun, with a total enterprise value exceeding $137 billion from more than 80 direct investments and 16 exits. The firm emphasizes investments in emerging technologies that are set to influence consumer behavior over the coming decade, particularly in sectors such as technology, health, commerce, and artificial intelligence, and typically invests at the seed, Series A, and Series B stages.

Karl Alomar

Managing Partner

Matthew Anderson

Investor

Anna Barber

Partner

Karim Bhalwani

Principal and Investor

Morgan Blumberg

Investor

Brian Carroll

Partner

Sheryl Chen

Investor

Win Chevapravatdumrong

Partner

Christine Choi

Partner

Lizzie Francis

Partner

Jack Gorab

Investor

Mark Grace

Investor

Matt Hoffman

Partner

Wesley Lau

Investor

Matt Mahvi

Partner

Brent Murri

Principal and Investor

Latif Peracha

Partner

Carter Reum

Co-Founder and Partner

Courtney Reum

Co-Founder and Partner

Sarah Tomolonius

Partner

Talitha Wright

Associate, Investor Relation

Past deals in Los Angeles, CA

Bounty

Seed Round in 2022
Bounty assists TikTok creators in making money off of brand endorsements and recommendations.

Finli

Seed Round in 2022
Finli, Inc. is a technology company that offers a digital platform designed to streamline payment processes for family-oriented businesses. Founded in 2018 and based in San Marino, California, Finli provides business management software that facilitates invoicing, tuition collection, enrollment, and payment communications. The platform is tailored to serve daycare centers, preschools, afterschool programs, and local businesses, enabling them to efficiently manage their administrative tasks, including billing, payment collection, and customer management. This comprehensive solution allows families to oversee their financial responsibilities and invite contributions towards educational expenses, thereby fostering community engagement and support.

Digiphy

Pre Seed Round in 2022
Developer of a SaaS platform designed to connect companies directly to consumers. The company's platform offers new insights and converts one-time buyers into loyal customers, also captures first-party data, fosters trust and drives consumer action and marketing materials into immersive digital experiences, enabling businesses to collect valuable zero-party consumer data.

Upwards

Series A in 2022
WeeCare, Inc. operates an application software platform designed to connect families with child care centers in California. The platform enables users to discover and select from various licensed daycare options, promoting access to safe and affordable childcare. Additionally, WeeCare supports caregivers in establishing sustainable home daycare businesses by providing the necessary tools and resources to manage operations effectively. This support allows caregivers to concentrate on providing quality care while ensuring their daycare facilities are filled to capacity. Since its incorporation in 2017, WeeCare has focused on empowering both caregivers and families, facilitating a comprehensive approach to childcare services. The company is headquartered in Venice, California.

Emerge

Venture Round in 2022
Emerge, Inc. is a technology company focused on enhancing communication through a multi-sensory platform that integrates touch into digital interactions. Founded in 2015 and based in Los Angeles, Emerge has developed a device known as the Wave Series, which utilizes ultrasonic forcefields to create tactile experiences in virtual environments. This innovation allows users to feel and interact with 3D projections and holograms in real time, facilitating a more immersive XR telepresence experience. The company's mission is to redefine shared digital experiences by enabling deeper emotional connections, thus transforming how individuals communicate and collaborate. The team comprises experienced entrepreneurs and executives recognized for their contributions to consumer electronics and XR technology.

Unblocked

Seed Round in 2022
Unblocked focuses on transforming the future of music and entertainment. Unblocked was founded in 2021 and was headquartered in Los Angeles, California.

Rock The Bells

Series A in 2021
Operator of a multifaceted hip-hop brand intended to celebrate and amplify classic culture through festivals, merchandise, news and iconic collaborations. The company aggregates curated news, exclusive merchandise and festival experiences, igniting passion for legendary artists and fostering a vibrant community for hip-hop enthusiasts to connect and celebrate the genre's golden age.

Huddles

Seed Round in 2021
We’re building the first Creator-founded social network, empowering short form video creators through innovative monetization options, inclusive communities, and fun, creator inspired features. We’re dedicated to helping Creators succeed and sustain a living creating content full-time. We’re excited to have you on this journey.

Betty Labs

Seed Round in 2020
Betty Labs Incorporated, founded in 2018 and based in Los Angeles, California, specializes in developing sports trivia applications aimed at enhancing fan engagement. The company's flagship product, Sideline, is a live mobile game that allows viewers to win money by making predictions about sports events as they unfold on television. This interactive experience transforms mundane moments into exciting opportunities for competition and social interaction among friends. Additionally, Betty Labs offers Locker Room, a social audio platform that connects fans with sports insiders and athletes for live discussions, creating a space for fans to engage deeply with topics and teams they care about.

Emerge

Series A in 2019
Emerge, Inc. is a technology company focused on enhancing communication through a multi-sensory platform that integrates touch into digital interactions. Founded in 2015 and based in Los Angeles, Emerge has developed a device known as the Wave Series, which utilizes ultrasonic forcefields to create tactile experiences in virtual environments. This innovation allows users to feel and interact with 3D projections and holograms in real time, facilitating a more immersive XR telepresence experience. The company's mission is to redefine shared digital experiences by enabling deeper emotional connections, thus transforming how individuals communicate and collaborate. The team comprises experienced entrepreneurs and executives recognized for their contributions to consumer electronics and XR technology.

ProGuides

Seed Round in 2019
ProGuides was founded with one mission: to help gamers take their play to a new level. Members access premium courses and on demand game coaching. ProGuides makes it possible for anyone to learn from and play with the best. ProGuides currently has 60+ courses (1000+ lessons) featuring 20+ of the best eSports pros from Fortnite, League of Legends, Hearthstone, Counter-Strike: Global Offensive, Super Smash Bros. Ultimate, Magic the Gathering: Arena, and Overwatch.

FabFitFun

Series A in 2019
FabFitFun, Inc. operates an online subscription service that delivers curated seasonal boxes filled with health and beauty products to its customers every three months. Founded in 2010 and based in Los Angeles, the company focuses on providing a lifestyle membership platform for women, showcasing a range of products from premium and emerging brands across categories such as beauty, fashion, wellness, fitness, home, and technology. In addition to its subscription offerings, FabFitFun publishes online content covering various topics, including health, travel, diet, and entertainment, through its digital portal. The company also engages its audience with a daily email service that shares tips on beauty, wellness, and fashion. FabFitFun operates as a subsidiary of Unilever N.V.

Next Health

Seed Round in 2018
Next Health operates health optimization centers that combine traditional and alternative medicine to offer advanced wellness programs and a variety of health services. Founded in 2016 and based in Los Angeles, California, the company specializes in treatments such as hormone optimization, biomarker testing, genetic testing, cryotherapy, IV therapy, and infrared LED light therapy. Additionally, it provides medical aesthetics, NEOGRAFT hair transplantation, and PRP services. Next Health aims to deliver cutting-edge medical treatments and technologies at affordable prices, enabling patients to achieve optimal vitality and longevity through its innovative approach to healthcare.

MeUndies

Series B in 2015
MeUndies, Inc. is a manufacturer and distributor of underwear and loungewear for both men and women, offering a diverse product range that includes cheeky briefs, thongs, boxer briefs, bras, loungewear, and socks. Established in 2011 and headquartered in Los Angeles, California, the company targets Gen Z and millennial consumers with a focus on comfort, creativity, and self-expression. MeUndies is recognized for its commitment to inclusivity and body positivity, along with its cause-marketing platform, MeUndies Gives. Customers can shop for products individually or through a membership program that provides discounted pricing and early access to new product drops. The company has successfully sold over nine million pairs of underwear and continues to innovate within the subscription market, emphasizing community and customer relationships. Its direct-to-consumer model allows for various purchasing options, including singles, packs, and monthly memberships, enabling customers to enjoy fashionable and comfortable apparel at affordable prices.

Scopely

Series A in 2014
Scopely, Inc. is a global interactive entertainment company specializing in the development and publishing of mobile games for both casual and core gamers. Founded in 2011 and headquartered in Culver City, California, Scopely offers a diverse portfolio of immersive gaming experiences based on original and popular franchises, including titles such as Star Trek Fleet Command, Looney Tunes World of Mayhem, WWE Champions, and The Walking Dead: Road To Survival. The company is recognized for its innovative approach, having been featured in Fast Company’s ‘World’s Most Innovative Companies’ and ranked among the fastest-growing companies in North America. Scopely has achieved over $1 billion in lifetime revenue by focusing on long-lasting game experiences. It operates globally with studios in various locations, including Los Angeles, Barcelona, Dublin, and Tokyo, and provides services in game design, marketing, analytics, and live operations through its proprietary technology platform.

The Bouqs Co.

Series A in 2014
The Bouqs Company is an online flower delivery service founded in 2012 by John Tabis and Juan Pablo Montúfar, aimed at transforming the floral industry. Based in Marina Del Rey, California, the company sources flowers directly from eco-friendly and sustainable farms globally, bypassing traditional supply chain intermediaries such as warehouses and distributors. This approach allows The Bouqs Company to offer fresh, hand-crafted bouquets tailored to customer preferences while maintaining competitive pricing. By connecting consumers with a curated network of artisan florists and sustainable farms, the company redefines the flower purchasing experience, focusing on quality and environmental responsibility. Its offerings cater to various occasions, including weddings, events, and business services.

Blue Bottle Coffee

Series B in 2014
Blue Bottle Coffee is a coffee roaster and retailer platform that delivers coffee subscriptions to doorsteps nationwide. Blue Bottle Coffee is a passionate team of hundreds around the world, united by the simple purpose of getting great coffee to everyone who asks for it whether that be in our cafes or at home. Blue Bottle is headquartered in Oakland, California, and has retail and business operations in the Bay Area, Los Angeles, New York, and Tokyo.
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