MDC Partners

MDC Partners Inc. is a prominent marketing organization that focuses on business transformation through technology and strategic consulting. Operating globally, MDC Partners serves multinational clients across several regions, including North America, Europe, Asia, and Latin America. The company specializes in various services such as direct marketing, mobile marketing, data analytics, market research, and branding. Its business is structured into three main segments: Integrated Networks, Media & Data Network, and All Other. The Integrated Networks segment, which generates the majority of revenue, offers comprehensive advertising solutions, including strategy, creative development, production, and public relations. In addition to its core operations, MDC Ventures, the venture capital arm of the organization, invests in early-stage marketing technology companies, further enhancing its capabilities and addressing the evolving needs of modern marketing leaders.

80 past transactions

RLY

Venture Round in 2021
Provider of an online platform intended to convert live photos into reels. The company's platform helps in turning photos into a 3 second high definition clip, enabling its clients to capture live photos and edit with playback filters which can later be shared with others through the single platform.

This Also, Inc.

Acquisition in 2019
We’re a product innovation team located in Brooklyn, New York. With a team of thirteen people, our business has helped clients like Google, Nike, Xbox, Spotify, Samsung, and Tumblr create new experiences for millions of users worldwide. Our team shares a relentless passion for designing clear, thoughtful products that can redefine a person’s relationship with technology. We have a strong culture of working quickly, strategically, and without ego to solve business problems for products that have included mobile apps, television platforms, new hardware products, and more. If you're interested in working with us, email us at hello@thisalso.com

Perksy

Seed Round in 2019
Perksy, Inc. is a consumer research platform that provides brands with valuable insights through an online and mobile-based application. Founded in 2015 and based in New York, Perksy allows users to create custom research questions and analyze feedback from respondents, offering companies a way to enhance customer engagement and improve their marketing strategies. The platform rewards users with points for their opinions, incentivizing participation. Additionally, Perksy offers an enterprise-grade solution known as Perksy Alpha, which facilitates detailed analysis and delivers targeted insights. Through its innovative approach, Perksy aims to bridge the gap between companies and consumers, ultimately supporting brand growth and customer satisfaction.

Gradient.io

Seed Round in 2018
Gradient.io is an intelligent insights platform for Amazon. Using proprietary machine learning technology, Gradient.io’s platform helps brands understand and optimize their digital point-of-sale presence. Gradient.io solutions include Gradient Digital Shelf, Gradient Score, Gradient Dynamics, and Gradient Compete. Brands taking advantage of these solutions can finally unlock the full power of Amazon. For more information, visit https://gradient.io

Veritonic

Seed Round in 2018
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Instrument

Acquisition in 2018
Instrument Marketing, Inc. is a digital creative agency based in Portland, Oregon, founded in 2002. The agency specializes in providing digital marketing services and has established a strong reputation for spearheading digital marketing and technology-driven business transformations for innovative companies. Since April 2018, Instrument operates as a subsidiary of MDC Partners Inc.

Samba TV

Series B in 2017
Samba TV specializes in enhancing television experiences by utilizing comprehensive real-time viewership data across various platforms, including broadcast, cable, OTT, and digital media. By employing software applications integrated into smart TVs and set-top boxes, as well as mapping to numerous connected devices, Samba TV enables marketers to create more targeted and measurable advertising campaigns. This capability allows brands to activate cross-screen strategies and evaluate the effectiveness of their media investments. Headquartered in San Francisco, Samba TV also has offices throughout the United States, Asia, and Europe, further extending its reach in the media landscape.

Wellbe

Venture Round in 2017
Wellbe Inc. offers a cloud-based platform that facilitates connected care between patients and providers. It offers Connected CarePaths that enables patients to get timely instructions (can include graphics or videos), decision-support tools, preparation checklists, and feedback surveys. The company’s solutions include bundled payment, disease-specific care, patient navigation, perioperative surgical home, and patient reported outcomes measures. It serves patients, service line directors, and care coordinators. The company was founded in 2009 and is based in Madison, Wisconsin.

Veridt

Debt Financing in 2017
Veridt, LLC specializes in the manufacture of radioisotope detection devices tailored for homeland security, force protection, and various other applications. The company's product lineup includes secure physical access control systems, as well as handheld and mobile devices for wireless security and fingerprint capture and identification. Additionally, Veridt offers advanced radioisotope detection, identification, and analysis systems, alongside a weatherproof and portable radionuclide detection device known as Ranger, designed to fulfill a variety of nuclear spectroscopy needs. Originally established as Quantrad in 1999, Veridt operates from its headquarters in Middleton, Wisconsin.

Catch+Release

Seed Round in 2017
Catch&Release is end-to-end content licensing platform that enables brands and advertisers to license content from anywhere on the internet. Streamline the clearance and licensing process within the Content Exchange, a licensing platform where users can organize shots from anywhere on the internet, receive Clearance Ratings to understand what content is licensable, and initiate clearances and licensing at the click of a button. Catch&Release negotiates copyright and model clearances on your behalf, provides indemnification, and keeps track of all documentation, transactions, and license data, so licensing content from the internet is painless, easy, and risk-free.

Netomi

Seed Round in 2017
Netomi develops a conversational artificial intelligence platform that enhances customer service for businesses across various sectors, including retail, gaming, and telecommunications. The platform enables brands to engage with customers on mobile messaging applications, providing product recommendations, answering inquiries about product availability, and assisting with purchases. Netomi's technology automates routine tasks, allowing it to autonomously handle over 50% of customer service tickets through channels such as email, social media, and chat. By utilizing natural language understanding and deep learning, the platform continuously improves its responses and integrates seamlessly with core business systems like CRM and order management platforms. Founded in 2015 and headquartered in San Mateo, California, with additional offices in New York and India, Netomi aims to transform customer service into a competitive advantage for its clients.

EntryPoint

Seed Round in 2017
Entrypoint promises an unparalleled immersive web experience with unique applications for everyone from publishers to advertisers to retailers. Creators use our intuitive software to add custom, interactive experiences layered on top of their pre-recorded live-action footage, animations, and 360 livestreams. This enables imaginative storytelling, advertising, and e-commerce possibilities. Once finished, the experience lives on a simple URL, enabling it to be viewed on smartphones and desktop and shareable through social networks. While consumers engage with the content, extensive consumer engagement data is collected to help content-producers make their stories even more compelling.

Forsman & Bodenfors

Acquisition in 2016
Forsman & Bodenfors is the Swedish advertising agency founded in 1986. When founded in Sweden 1986 Forsman & Bodenfors was a small independent agency with a vision to create world-class communication. 27 years later we are still independent, and ranked as one of the best agencies in the world. Forsman & Bodenfors is the winner of Independent Agency of the Year 2014 at Cannes Lions.

CrowdTwist

Venture Round in 2016
CrowdTwist, Inc. specializes in omni-channel loyalty marketing and data solutions, offering tools that connect brands with consumers. Founded in 2009 and based in New York, the company provides various loyalty solutions, including CrowdTwist Complete, a customizable platform for launching and managing loyalty programs, and CrowdTwist Enhance, which integrates digital, social, and mobile engagement into existing loyalty frameworks. Additionally, CrowdTwist offers program management tools such as the CrowdTwist Control Center, which helps marketers oversee their loyalty initiatives, and CrowdTwist Connect, a suite of analytics tools that assist in identifying and activating customer segments. The company's innovative approach has attracted notable clients, including Pepsi and L'Oreal, enabling brands to gain deeper insights into customer behavior and preferences. As of October 2020, CrowdTwist operates as a subsidiary of Oracle Corporation.

Netomi

Seed Round in 2016
Netomi develops a conversational artificial intelligence platform that enhances customer service for businesses across various sectors, including retail, gaming, and telecommunications. The platform enables brands to engage with customers on mobile messaging applications, providing product recommendations, answering inquiries about product availability, and assisting with purchases. Netomi's technology automates routine tasks, allowing it to autonomously handle over 50% of customer service tickets through channels such as email, social media, and chat. By utilizing natural language understanding and deep learning, the platform continuously improves its responses and integrates seamlessly with core business systems like CRM and order management platforms. Founded in 2015 and headquartered in San Mateo, California, with additional offices in New York and India, Netomi aims to transform customer service into a competitive advantage for its clients.

PlaceIQ

Series D in 2016
PlaceIQ, Inc. is a technology company that focuses on analyzing location-based data to understand consumer behavior. Founded in 2010 and headquartered in New York City, it offers a platform that connects physical and digital consumer activities across various locations and times. PlaceIQ's product suite includes solutions such as PIQ Audiences, which targets consumers based on their mobile location history, and PIQ Analytics, which provides insights into demographics and behavioral patterns. Other offerings include PreVisit, which analyzes consumers' location histories before they arrive at a destination, and Place Visit Rate, which measures the effectiveness of advertising campaigns by tracking in-store visits. With additional offices in cities like San Francisco, Los Angeles, and Chicago, PlaceIQ serves a range of industries, including retail, automotive, and entertainment, helping brands engage their target audiences and make informed marketing decisions.

Pierry, Inc.

Seed Round in 2016
Pierry Software is a digital marketing agency that specializes in extending your company’s voice across all platforms. We help our clients optimize their marketing department without the need to hire more employees or invest in extensive training programs. Pierry’s strength comes from our unique Marketing as a Service (MaaS) platform, which we use to help companies develop a more personal relationship with their clientele. Founded in 2008 Pierry began with the goal of helping organizations large and small make the most out of their online real estate. Over time we have grown into a full service digital marketing company partnering with big names such as Salesforce Marketing Cloud, Ticketmaster and Movable Ink.

Unique Influence

Acquisition in 2015
Unique Influence is a leading cross-channel digital advertising agency that runs sizable LTV-focused Facebook, Twitter, Google/Bing, and RTB (Mopub, AdMob, InMobi), and affiliate user acquisition campaigns. They strategize, execute, and grow clients user acquisition to significant levels of scale – but they don’t do it alone. Their exclusive partnerships with leading Facebook Preferred Marketing Developer and search advertising tool platforms enable us to help companies grow from little-to-no-spend to $1MM+/month.

This

Seed Round in 2015
This. Media Company operates an online platform that enables users to discover and share popular web links, with a unique feature that allows each user to share only one link per day. Founded in 2015 and headquartered in New York, this platform focuses on curating content related to entertainment, art, and journalism. Users can follow trusted sources, express gratitude for shared links, and promote their favorite content, fostering a community centered around meaningful sharing and engagement.

Ditto Labs

Venture Round in 2015
Ditto Labs specializes in image recognition technology that provides insights into product usage and consumer behavior through social media photos. Its patented machine learning and computer vision capabilities integrate with numerous enterprise social listening platforms, allowing brands to analyze campaign performance and consumer sentiment by combining visual signals with textual data. Ditto's "vision-as-a-service" offerings assist travel and hospitality websites in enhancing click-through rates by highlighting persuasive user-generated photos. Additionally, its APIs aid housing and automotive sites in organizing, screening, and rating user photos to boost site performance. The company's image recognition technology has been independently verified to offer higher accuracy and a broader range of classifiers compared to its competitors. Furthermore, Ditto Labs is unique in enabling clients to create custom classifiers tailored to their specific business needs.

AYAH

Series A in 2015
Are You a Human is the curator of The Verified Human Whitelist™, which allows anyone using it to be certain they are addressing a verified human before they serve content, services or ads. Automated programs, called bots, account for 59% of overall internet traffic today – and, as the world becomes more digital, this will only increase. Bots clutter the Internet with fake social media profiles, hacked accounts and are responsible for nearly all fraud. Ultimately, they make it more difficult for real humans to get what they need from the Internet, and more difficult for companies to address humans with high quality content and services cost-effectively. This includes e-commerce, online banking, social media, and, of course, media and advertising. Instead of searching for bots, which evolve in a matter of days, they find and verify humans by analyzing natural user behavior across millions of websites. After they have consistently seen and verified a user as human, they’re added to the Whitelist™, and then re-verified over and over again each day. Bots can’t consistently look and act like real humans on every page, every day, so they’re never added to the list, and all that's left are real humans.

Tidal Labs

Venture Round in 2015
Tidal builds technology to power influencer networks and "content communities" powered by prosumer creative individuals online.

Y Media Labs

Acquisition in 2015
Since 2009, YML has built best-in-class digital products and experiences for both early-stage startups and world-renowned brands. Our work has created category leaders in retail (The Home Depot) and insurance (State Farm), as well as laid the digital foundation for the next generation of Fortune 500 companies (Credit Karma, PayPal, Mercari and more). Our bread and butter is in digital products, prototypes, customer experience, service design, and moment mapping. Our work has been recognized by Steve Jobs (ya, that Steve Jobs) and featured by TED Talks, in The Wall Street Journal (“YML is one of the most innovative companies in Silicon Valley”), Forbes, Ad Age, ABC,CNBC and more. We are not a marketing agency. No campaigns. No media buying. We create products and experiences that make a lasting impact, ranging from Molekule (the 2016 Time Invention of the Year) to Universal Music Artists (now a Webby award-winning app) to building the future of Google's AI with Tensorflow (really). We started as a team of two, now we're 350 strong. We have six offices on three continents and are headquartered in Silicon Valley. We are always on the lookout for passionate and hard working individuals to join our talented team. Please refer to www.ymedialabs.com/careers for details. Portfolio of of our work can be found at http://www.ymedialabs.com/work

Roost

Seed Round in 2015
Roost enables push notifications for websites. With the decline of RSS and the death of services like Google Reader, Roost fills a vacuum for readers who want to stay engaged with their favorite websites. Roost enables readers to receive up to the minute, light touch reminders whenever their preferred web publishers post new content, but without crowding their inbox or overwhelming them with heavy messaging. Roost, in turn, allows web publishers to identify their most loyal readers and consistently create new interactions with them. Apart from Roost, desktop push notifications are too cost and resource prohibitive for publishers to integrate with their websites. Roost solves this problem. With the emergence of mobile apps, push notifications quickly became the preferred method of content consumption within apps. Roost is applying this communication channel to the web. Founded in 2009 as Notice Software, Roost began to earnestly pursue a mobile web push in 2012.

Mezzobit

Seed Round in 2015
Mezzobit's audience optimization platform enables first-party publishers and marketers to regain control of their audience data, while improving the efficiency of web/mobile data collection and sharing. The Mezzobit platform addresses data leakage control, privacy management, spider/bot protection, and ultimately mobile data collection, built on the foundation of an advanced tag management system that is offered for free for websites of all sizes. An independent non-profit affiliate, DataNeutrality.org, sets the data management rules for Mezzobit and provides continuous compliance and reporting back to customers. This "closed loop" data and privacy management solution creates a level of transparency and accountability that should be required of any partner handling key enterprise data.

Polymorph

Seed Round in 2015
Polymorph powers the monetization infrastructure for modern enterprises. Polymorph is a white-label SaaS monetization platform for publishers to maximize revenue, reduce costs and deliver better ad experiences.The Polymorph platform offers end-to-end ad serving stack, yield optimization tools, APIs, access to demand on server-side and self-serve workflows. Modern enterprises who want to monetize with advertising choose our customizable and developer friendly platform as it aligns with their needs/strategies. The company was founded in 2013 and is based in San Francisco, California.

wedgies

Seed Round in 2014
Wedgies, Inc. is a Las Vegas-based company that specializes in providing interactive polling services across various digital platforms. Founded in April 2012, the company enables clients to create and customize surveys on social media networks like Facebook and Twitter, as well as on websites and blogs. Their platform is designed to facilitate real-time data collection and engagement through easily shareable survey questions, which users can access on multiple devices, including tablets, mobile phones, and desktops. Additionally, Wedgies offers API access and analytics features, allowing clients to effectively analyze responses and enhance their polling strategies.

Indicative

Seed Round in 2014
Indicative, Inc. provides Indicative, an intelligent analytics platform to optimize acquisition, conversion and retention, and monitoring of critical KPIs in real time for Web and mobile businesses. Its product features include dashboard, segmentation, funnels, cohorts, and data manager. The company was founded in 2013 and is based in New York, New York.

Roost

Seed Round in 2014
Roost enables push notifications for websites. With the decline of RSS and the death of services like Google Reader, Roost fills a vacuum for readers who want to stay engaged with their favorite websites. Roost enables readers to receive up to the minute, light touch reminders whenever their preferred web publishers post new content, but without crowding their inbox or overwhelming them with heavy messaging. Roost, in turn, allows web publishers to identify their most loyal readers and consistently create new interactions with them. Apart from Roost, desktop push notifications are too cost and resource prohibitive for publishers to integrate with their websites. Roost solves this problem. With the emergence of mobile apps, push notifications quickly became the preferred method of content consumption within apps. Roost is applying this communication channel to the web. Founded in 2009 as Notice Software, Roost began to earnestly pursue a mobile web push in 2012.

Hunter Public Relations

Acquisition in 2014
Hunter Public Relations, LLC operates as a public relations agency that specializes in food and nutrition areas. The company focuses on food and beverage, home and lifestyle, and health and beauty industries. It develops and executes insight-based integrated marketing communications programs that comprise equity-building strategies, traditional media relations, social and digital media marketing, influencer seeding and third-party endorsements, and strategic partnerships. The company was founded in 1989 and is based in New York, New York with an additional office in London, United Kingdom. It also has operations in Chicago, Illinois; Seattle, Washington; San Francisco, California; and Miami, Florida. As of August 13, 2014, Hunter Public Relations, LLC operates as a subsidiary of MDC Partners Inc.

Qloo

Seed Round in 2014
Qloo is the cultural AI. Qloo has developed cutting-edge machine learning processes and AI algorithms to predict taste for any target audience and map relationships within and between cultural domains, including: Music, Film, TV, Dining, Nightlife, Fashion, Books, Travel and Tech. Qloo has mapped more than a quarter-trillion cultural correlations, and makes this intelligence readily available to individuals, developers, and leading brands. Qloo's cultural AI is currently powering personalization and informing key decisions for market leaders in tech, financial services, entertainment, automotive, fashion, CPG and hospitality. Qloo is headquartered and lovingly built in NYC.

Dextro

Seed Round in 2014
Dextro is a computer vision company whose mission is to power the intelligence behind every video collection, livestream feed, and internet-connected camera. Dextro's products help companies work with mass unstructured video data by identifying and summarizing the contents of each video. Since video is complex and poorly tagged, the machine algorithms actually "watch" the contents of the videos themselves to form the basis of search. As a product-focused company, Dextro strives help clients derive the most meaning from, and useful application for, all of their video content. Dextro was founded in 2013 and is headquartered in NY, NY.

AYAH

Venture Round in 2014
Are You a Human is the curator of The Verified Human Whitelist™, which allows anyone using it to be certain they are addressing a verified human before they serve content, services or ads. Automated programs, called bots, account for 59% of overall internet traffic today – and, as the world becomes more digital, this will only increase. Bots clutter the Internet with fake social media profiles, hacked accounts and are responsible for nearly all fraud. Ultimately, they make it more difficult for real humans to get what they need from the Internet, and more difficult for companies to address humans with high quality content and services cost-effectively. This includes e-commerce, online banking, social media, and, of course, media and advertising. Instead of searching for bots, which evolve in a matter of days, they find and verify humans by analyzing natural user behavior across millions of websites. After they have consistently seen and verified a user as human, they’re added to the Whitelist™, and then re-verified over and over again each day. Bots can’t consistently look and act like real humans on every page, every day, so they’re never added to the list, and all that's left are real humans.

Polymorph

Seed Round in 2014
Polymorph powers the monetization infrastructure for modern enterprises. Polymorph is a white-label SaaS monetization platform for publishers to maximize revenue, reduce costs and deliver better ad experiences.The Polymorph platform offers end-to-end ad serving stack, yield optimization tools, APIs, access to demand on server-side and self-serve workflows. Modern enterprises who want to monetize with advertising choose our customizable and developer friendly platform as it aligns with their needs/strategies. The company was founded in 2013 and is based in San Francisco, California.

VIOLET GREY

Series A in 2014
VIOLET GREY is a beauty retail company that operates both online and through a physical store, specializing in a wide range of beauty care products. The company's offerings include an extensive selection of makeup items such as primers, foundations, concealers, eye products, and lip cosmetics, as well as skincare essentials like cleansers, masks, and moisturizers. VIOLET GREY also provides hair care products and various beauty tools and accessories. In addition to its retail operations, the company features THE VIOLET FILES, a digital magazine, and offers private makeup application services and tutorials. Originally founded as a private dressing studio for Hollywood's elite, the company has evolved into a curated marketplace known for its emphasis on makeup recommendations and beauty insights. Established in 2010 and based in West Hollywood, California, VIOLET GREY combines luxury with a focus on providing consumers with high-quality beauty products and expert advice.

Kingsdale Advisors

Acquisition in 2014
Kingsdale Advisors offers strategic and defensive advisory, governance advisory, proxy analytics, strategic communications, and voting analytics. The company was formerly known as Kingsdale Shareholder Services Inc. and changed its name to Kingsdale Advisors in January 2017. The company was founded in 2003 and is based in Toronto, Canada. Kingsdale Advisors is a former subsidiary of MDC Partners Inc.

Luntz Global

Acquisition in 2014
Luntz Global operates as a communications and marketing consulting firm.

Adcade

Series A in 2013
Adcade, founded in 2012 and based in New York, provides mobile and tablet media solutions designed to help advertisers, publishers, and developers meet their marketing and monetization objectives. The company specializes in creating innovative advertisements using HTML5 technology, offering a modern alternative to outdated methods like Flash. Adcade's expertise ensures that its ads effectively serve the needs of brands, publishers, and agencies, facilitating a seamless advertising experience across various digital platforms.

Yieldbot

Series A in 2013
Yieldbot Inc. is a predictive data intelligence company based in New York, founded in 2009. It specializes in leveraging publisher site data, including visitor referrer and click stream information, to enhance audience understanding and monetization. The company offers the Intent Graph service, which provides analytical and graphical mapping of visitor intent, enabling users to better engage with their audience. Additionally, Yieldbot developed Pubfood.js, an open-source header bidding framework that streamlines the integration of demand partners into publisher ad systems. Focused primarily on serving news and media companies, Yieldbot aims to transform how media value is generated for consumers, brands, and publishers, ultimately fostering a more relevant and effective digital advertising landscape.

PlaceIQ

Series B in 2013
PlaceIQ, Inc. is a technology company that focuses on analyzing location-based data to understand consumer behavior. Founded in 2010 and headquartered in New York City, it offers a platform that connects physical and digital consumer activities across various locations and times. PlaceIQ's product suite includes solutions such as PIQ Audiences, which targets consumers based on their mobile location history, and PIQ Analytics, which provides insights into demographics and behavioral patterns. Other offerings include PreVisit, which analyzes consumers' location histories before they arrive at a destination, and Place Visit Rate, which measures the effectiveness of advertising campaigns by tracking in-store visits. With additional offices in cities like San Francisco, Los Angeles, and Chicago, PlaceIQ serves a range of industries, including retail, automotive, and entertainment, helping brands engage their target audiences and make informed marketing decisions.

SocialFlow

Series B in 2013
SocialFlow, Inc., a software company, provides social media distribution and monetization solutions for publishers and media companies. The company’s algorithm releases posts when timing, relevance, and audience are optimized; identifies best performing posts to amplify with advertising; integrates amplified posts into platform-specific advertisement vehicles; establishes a continuous loop of feedback by analyzing responses; and develops new advertising opportunities that extend its client’s reach to segmented audiences. It offers its solutions to brands, publishers, marketers, and agencies to publish their social media content. The company was founded in 2009 and is based in New York, New York.

SellerCrowd

Series A in 2013
SellerCrowd offers an online platform that enables sales teams to obtain daily insights and advisory services. It also enables hiring managers to find candidates for their media and advertising technology sales roles. SellerCrowd offers sales teams with advisory services for a payment. The payment depends on the size of the team. SellerCrowd was founded by Richard Tibbetts in 2011. It is based in New York.

Unreal Brands

Venture Round in 2012
Unreal Brands, Inc. specializes in the manufacture and marketing of candy products made from natural ingredients, including real sugar, natural oils, and real milk. The company's product line features dark chocolate cups and milk chocolate gems, which are designed to provide a healthier alternative to traditional snacks. Founded in 2010 and based in Boston, Massachusetts, Unreal Brands sells its products through various retailers and distributors across the United States, as well as directly to consumers online. The company aims to create indulgent snacks that contain fewer artificial ingredients and less sugar, aligning with its mission to provide guilt-free enjoyment of favorite treats.

Rewind Me

Seed Round in 2012
Rewind Me Inc. is a New York City-based company that offers a service designed to aggregate personal data from various digital tracking and sharing platforms. The company provides The Rewind.Me App, an iOS application that transforms user check-ins into a personal management tool and social experience, leveraging data from platforms such as Foursquare, Facebook, TripIt, Fitbit, RunKeeper, and Netflix. Founded in 2005, Rewind Me aims to empower individuals by allowing them to manage their digital history and turn it into a valuable personal asset. The company focuses on enabling users to control their personal data and benefit from its value, thereby changing the dynamics between consumers and marketers in the digital landscape.

TargetCast tcm

Acquisition in 2012
TargetCast tcm delivers brilliant strategies and hard-working tactics. TargetCast tcm provides a complete portfolio of services to clients seeking effective media strategies, implementation and management. We offer a full array of total communications planning including, DRTV, digital and multi-cultural media.

Dotbox

Acquisition in 2012
Dotbox builds next-generation digital experiences at the intersection of ecommerce & social media to make shopping super fun and engaging, and more convenient than most even imagined possible just a few years ago. The firm is recognized for custom-branded, personalized and socially-connected digital interfaces, campaigns and sites, rendered in 360 degrees and widely admired for their top-notch creative and technological innovation. Their clients include some of the world's most respected brands and retailers.

Yieldbot

Series A in 2012
Yieldbot Inc. is a predictive data intelligence company based in New York, founded in 2009. It specializes in leveraging publisher site data, including visitor referrer and click stream information, to enhance audience understanding and monetization. The company offers the Intent Graph service, which provides analytical and graphical mapping of visitor intent, enabling users to better engage with their audience. Additionally, Yieldbot developed Pubfood.js, an open-source header bidding framework that streamlines the integration of demand partners into publisher ad systems. Focused primarily on serving news and media companies, Yieldbot aims to transform how media value is generated for consumers, brands, and publishers, ultimately fostering a more relevant and effective digital advertising landscape.

RJ Palmer

Acquisition in 2012
RJ Palmer is the full service media agency has a client roster of 50+ blue-chip clients and over $800 million of media billings.

PlaceIQ

Series A in 2011
PlaceIQ, Inc. is a technology company that focuses on analyzing location-based data to understand consumer behavior. Founded in 2010 and headquartered in New York City, it offers a platform that connects physical and digital consumer activities across various locations and times. PlaceIQ's product suite includes solutions such as PIQ Audiences, which targets consumers based on their mobile location history, and PIQ Analytics, which provides insights into demographics and behavioral patterns. Other offerings include PreVisit, which analyzes consumers' location histories before they arrive at a destination, and Place Visit Rate, which measures the effectiveness of advertising campaigns by tracking in-store visits. With additional offices in cities like San Francisco, Los Angeles, and Chicago, PlaceIQ serves a range of industries, including retail, automotive, and entertainment, helping brands engage their target audiences and make informed marketing decisions.

Cross Pixel Media

Series A in 2011
Cross Pixel Media, Inc. is an advertising platform that specializes in cross-device data management and monetization services for first-party data owners. Founded in 2010 and based in New York, the company offers technology solutions that help publishers, e-commerce sites, and data owners generate additional revenue from programmatic advertising, analytics, and attribution services. By harvesting, organizing, and distributing audience and identity data, Cross Pixel Media enables advertisers to leverage partnerships and target similar customer bases through retargeting strategies. This innovative approach has allowed the company to successfully execute numerous retargeting campaigns, creating synergies among partner audiences. Cross Pixel Media operates as a subsidiary of Flying Point Digital.

awe.sm

Venture Round in 2011
Awe.sm specializes in measuring the effectiveness of social marketing campaigns by linking them to business outcomes such as signups and purchases. The company serves a diverse clientele, including brands and developers in technology, media, and retail sectors. Awe.sm offers a marketer-facing product that allows brands to analyze the impact of their social media posts, particularly on Twitter. This reporting tool provides insights into various metrics, including sales, registrations, and subscriptions generated from individual posts, along with engagement statistics such as views, shares, and replies. Additionally, it offers optimization recommendations to enhance future marketing efforts. Awe.sm also provides a suite of developer APIs that enable custom link tracking and data retrieval related to social interactions. These APIs support the development of marketing automation tools, social applications, and customer engagement programs, thereby enhancing the overall marketing strategy for businesses.

CrowdTwist

Series A in 2011
CrowdTwist, Inc. specializes in omni-channel loyalty marketing and data solutions, offering tools that connect brands with consumers. Founded in 2009 and based in New York, the company provides various loyalty solutions, including CrowdTwist Complete, a customizable platform for launching and managing loyalty programs, and CrowdTwist Enhance, which integrates digital, social, and mobile engagement into existing loyalty frameworks. Additionally, CrowdTwist offers program management tools such as the CrowdTwist Control Center, which helps marketers oversee their loyalty initiatives, and CrowdTwist Connect, a suite of analytics tools that assist in identifying and activating customer segments. The company's innovative approach has attracted notable clients, including Pepsi and L'Oreal, enabling brands to gain deeper insights into customer behavior and preferences. As of October 2020, CrowdTwist operates as a subsidiary of Oracle Corporation.

Laird+Partners

Acquisition in 2011
Laird+Partners is a creative agency specializing in fashion, lifestyle and luxury branding communications.

ConcentricLife

Acquisition in 2011
ConcentricLife is a New York-based healthcare advertising agency that specializes in providing marketing services tailored to the pharmaceutical and health sectors. As a full-service and independent agency, ConcentricLife focuses particularly on specialty pharmaceuticals, offering a range of advertising and promotional services to enhance visibility and engagement within this niche market. The agency aims to deliver effective communication strategies that address the unique needs of the healthcare industry, including pharmaceutical and wellness advertising.

Acquisio

Series B in 2011
Acquisio specializes in providing performance marketing solutions tailored for local businesses and the agencies that serve them. The company offers a powerful programmatic engine that enables digital marketers to optimize search campaigns and manage social, mobile, and display initiatives through an intuitive dashboard. Acquisio's automated system handles a significant portion of campaign management, allowing users to focus on data analysis and campaign improvement. The company emphasizes exceptional customer support, providing access to Account Managers and Analysts as well as a dedicated trading desk. With a client base of over 500 agencies and more than 25,000 advertisers, Acquisio has established itself as a leader in the industry and has received multiple accolades for its rapid growth. The company operates from its headquarters in Montreal, with additional offices in New York, Seattle, London, and Japan.

IdeaPaint

Series C in 2011
IdeaPaint is an innovative and environmentally responsible whiteboard paint that transforms virtually any surface into a high-performance, dry erase canvas. Fun and easy to apply, IdeaPaint is incredibly cost effective versus traditional whiteboards, and outperforms all of the other leading dry erase options. With over 75,000 successful installations worldwide, IdeaPaint is the gold standard for dry erase performance, flexibility and environmental responsibility.

Adaptly

Series A in 2011
Adaptly, Inc. provides digital advertising solutions. It develops tools for running ads across social networks. Its solutions include personalized planning and strategy, activation and optimization, and analysis and reporting. The company was incorporated in 2010 and is based in New York, New York with additional offices Chicago, Illinois; Los Angeles and San Francisco, California; Detroit, Michigan; and London, United Kingdom. As of December 20, 2018, Adaptly, Inc. operates as a subsidiary of Accenture plc.

PlaceIQ

Seed Round in 2011
PlaceIQ, Inc. is a technology company that focuses on analyzing location-based data to understand consumer behavior. Founded in 2010 and headquartered in New York City, it offers a platform that connects physical and digital consumer activities across various locations and times. PlaceIQ's product suite includes solutions such as PIQ Audiences, which targets consumers based on their mobile location history, and PIQ Analytics, which provides insights into demographics and behavioral patterns. Other offerings include PreVisit, which analyzes consumers' location histories before they arrive at a destination, and Place Visit Rate, which measures the effectiveness of advertising campaigns by tracking in-store visits. With additional offices in cities like San Francisco, Los Angeles, and Chicago, PlaceIQ serves a range of industries, including retail, automotive, and entertainment, helping brands engage their target audiences and make informed marketing decisions.

Anomaly

Acquisition in 2011
Anomaly is a difficult to define, but exciting to work at 'new model'​ agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai. Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diageo, Diesel, Google, Hershey’s and Lego. Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence.

72andSunny

Acquisition in 2010
72andSunny Partners LLC, a full-service advertising company, creates cultural impact on behalf of brands. Its works include TV spots, content films, Facebook, voting Websites, outdoor and print advertisements, banners, retail solutions, stunts, emails, city maps, inserts, widgets, events, books, on air solutions, iPhone applications, art work, digital solutions, and posters. The company was founded in 2004 and is based in Playa Vista, California with additional offices in Los Angeles, Amsterdam, and New York. As of December 15, 2010, 72andSunny Partners LLC operates as a subsidiary of MDC Partners Inc.

Yieldbot

Seed Round in 2010
Yieldbot Inc. is a predictive data intelligence company based in New York, founded in 2009. It specializes in leveraging publisher site data, including visitor referrer and click stream information, to enhance audience understanding and monetization. The company offers the Intent Graph service, which provides analytical and graphical mapping of visitor intent, enabling users to better engage with their audience. Additionally, Yieldbot developed Pubfood.js, an open-source header bidding framework that streamlines the integration of demand partners into publisher ad systems. Focused primarily on serving news and media companies, Yieldbot aims to transform how media value is generated for consumers, brands, and publishers, ultimately fostering a more relevant and effective digital advertising landscape.

Kenna

Acquisition in 2010
Kenna Communications LP provides marketing solutions. The company specializes in customer experience management. Its services include insights, brand engagement, interaction management, customer engagement, performance measurement, lead management, experience design, and data management. The company was founded in 1985 and is based in Mississauga, Canada. Kenna Communications LP operates as a subsidiary of MDC Partners Inc.

Relevent Partners

Acquisition in 2010
Relevent is the full service experiential agency's capabilities include strategic development, branded entertainment, event production, creative development and execution, as well as all aspects of digital and social media.

Serena & Lily

Venture Round in 2010
Serena & Lily brings a sophisticated mix of pattern and color to every room in the house—from the nursery to the living room and beyond.

Allison+Partners

Acquisition in 2010
Allison+Partners is a fast-growing global communications firm, where daring creativity leads the way. Their ability to harness creativity to move communications from awareness generator to performance driver is unmatched. Reimagining what communications can make possible is a given for their team. They collaborate to create, because the best ideas come from thinking big together. The result is fresh solutions that respond to market challenges by innovating beyond the pace of industry and business, to the pace of culture.

Sloane & Co.

Acquisition in 2010
Sloane & Company LLC is a strategic communications firm that provides a range of services including corporate and financial public relations, investor relations, transaction support, public affairs, and crisis and litigation support. The firm caters to public companies, as well as large and mid-sized private businesses and associations, both in the United States and internationally. Its corporate and financial communications encompass media relations, editorial board briefings, speech drafting, and press release management, while investor relations services include market research, shareholder communications, and investment community outreach. Sloane & Company also offers crisis communications support for various challenges such as litigation and labor actions, alongside transaction support for mergers, acquisitions, and initial public offerings. Additionally, the firm develops public affairs campaigns for diverse organizations. Founded in 1998 and based in New York City, Sloane & Company operates as a subsidiary of SKDKnickerbocker LLC.

TEAM enterprises

Acquisition in 2010
TEAM Enterprises, based in Fort Lauderdale, Florida, is a leading experiential marketing agency that combines creative solutions with a robust infrastructure of over 400 full-time employees and more than 7,000 event specialists. The agency works with a diverse portfolio of well-known brands, including U.S. Cellular, Coors Light, and Bacardi, offering production and activation services to major advertising agencies. TEAM Enterprises specializes in creating immersive productions and interactive brand experiences that engage consumers in their everyday environments. The firm is dedicated to providing comprehensive marketing services, including branding, advertising, and media promotion, enabling clients to leverage innovative digital solutions.

Communifx Corp.

Acquisition in 2009
Communifx Corp. is a data analytics and database marketing firm that specializes in engagement marketing and optimization solutions.

Attention

Funding Round in 2009
Attention proves every day that social media is fundamentally altering purchase decisions. We create social experiences designed around where consumers are in a given purchase cycle. With unparalleled insights into how consumers browse, research and buy, we measure the conversations that count, such as “Do more people want to buy my product today versus yesterday?” By understanding the intent behind communications in social media, we can pay attention to the moments that matter most. With 100 professionals in 5 global offices managing more than 500 programs, our analytics, planning, creative, newsroom-content, digital development, and cross-media engagement teams surface purchase intent and drive sales lift throughout earned, owned, paid and partner media. Social is a behavior, not a channel. People have an inherent need to share and socialize. We create the most disruptive experiences in social because we tap into natural social behavior. Many brands create digital experiences by organizing around the brand. Attention organizes around the consumer. Our disruptive approach creates organically cross-channel experiences, uniting, search, social and email to drive the customer journey.

Semba Biosciences

Venture Round in 2009
Semba Biosciences, Inc., based in Madison, Wisconsin, is a life science company founded in 2005 that specializes in high-performance purification of biomolecules and chemicals. The company offers a range of products including the Octave Chromatography System, an automated platform for preparative scale purification, and various accessories and detectors that enhance chromatography efficiency. Semba also provides consumables for bioseparations, such as columns for histidine-tagged protein purification, and tools for protein extraction and quantitation. In addition to its product offerings, Semba Biosciences offers contract research services, which include cloning, protein expression optimization, fermentation, and monoclonal antibody purification. The company's products and services are available for purchase online, catering to the research communities both in the United States and internationally.

Sologear

Venture Round in 2009
Sologear manufactures, develops, and markets FlameDisk, a heat solution for the consumer grilling industry.

Varick

Funding Round in 2008
Varick is the platform media consultancy dedicated to working with both brands and agencies to grow their business through digital media. Varick empowers clients to take control of digital through programmatic in-housing, platform strategy, scaled media activation, and analytics. A pioneer in the programmatic space since 2008, Varick was founded on New York’s historic Varick Street and continues to bring the fast-paced spirit of the digital world to a global audience.

Redscout

Acquisition in 2007
Redscout is a brand strategy and innovation agency dedicated to transforming the futures of ambitious brands and businesses.

Zyman Group

Acquisition in 2005
Zyman Group is a marketing and communications strategy firm for helping companies win and to grow profitably.

Vitrorobertson

Acquisition in 2004
Vitrorobertson operates as an advertising agency. VitroRobertson specializes in brand-building communications. With the creative firepower to back it up, they have been able to attract both a national and international roster of consumer brands. Their client list includes ASICS, Taylor Guitars, Cobra Golf, Baby Einstein, Kyocera Wireless, Newcastle Brown Ale, Quidel, Yamaha WaterCraft and Baskin Robbins.

Hello Design

Acquisition in 2004
Hello. It is a greeting that starts a conversation. It is friendly and universally understood. It is about establishing relationships and always comes with a smile. Hello is communication, and simply what we do. Hello is a creative agency driven to craft worthy experiences. We believe everything will be digital—surrounding us like the air we breathe. Strategically insightful and creatively purposeful, we start with relevant and authentic ideas. We connect people to brands in meaningful ways using design and technology. We challenge our clients to change the status quo, re-think the way they do business, and impact culture. You’re defined by what you do next.

Bruce Mau Design

Acquisition in 2004
Bruce Mau Design is a multidisciplinary design studio.

Cliff Freeman & Partners

Funding Round in 2004
Cliff Freeman & Partners is a full service agency specializing in creative advertising.

PrimeStreet

Series A in 2000
PrimeStreet powers real-time multi-lender small business finance centers for financial institutions, online customer aggregators, merchants and vertical marketplaces. Their powerful multi-modal, multi-channel eBusiness Finance Network is comprised of a highly scaleable and configurable eFinance transaction platform, and a comprehensive lender network containing more than 35 specially selected financial institutions. The eFinance transaction platform is comprised of modules including fraud check, credit scoring, instant decisioning, intelligent routing, and fulfillment. The front-end is powered by a unique branding engine that simultaneously manages multiple unique Web environments, and their proprietary universal dynamic application ensures an effective and positive user experience. Today this technology powers many finance centers and handles hundreds of applications per day-both on and off-line-including their flagship site, www.primestreet.com, where small business owners can obtain multiple offers for business credit cards, lines of credit, term installment loans, and leases.

Colle & McVoy

Acquisition in 1999
Colle & McVoy operates as an advertising agency. It provides client brand activation, strategic planning, and digital interactive services.