MDC Ventures, the venture capital arm of MDC Partners Inc., focuses on investing in early-stage companies that specialize in Business-to-Business (B2B) marketing technology. Established in 2010 and headquartered in New York, MDC Ventures aims to partner with innovators and entrepreneurs who are addressing the evolving needs of modern marketing executives. The firm targets startups that are transforming the global marketing landscape, leveraging technology and data analytics to enhance marketing communications. MDC Ventures supports the broader mission of MDC Partners, which operates as a leading business transformation organization, providing services in direct marketing, market research, branding, and e-commerce across various global markets. Through its investments, MDC Ventures seeks to drive growth and innovation in the marketing technology sector.
Provider of an online platform intended to convert live photos into reels. The company's platform helps in turning photos into a 3 second high definition clip, enabling its clients to capture live photos and edit with playback filters which can later be shared with others through the single platform.
This Also, Inc. is a digital marketing and product innovation firm based in Brooklyn, New York, founded in 2013. Operating as a subsidiary of Instrument Marketing, Inc. since March 2019, the company specializes in designing and developing thoughtful products that enhance user experiences with technology. With a dedicated team of thirteen professionals, This Also, Inc. has collaborated with high-profile clients such as Google, Nike, Xbox, Spotify, Samsung, and Tumblr. The firm is committed to delivering strategic solutions across various platforms, including mobile applications and television systems, while fostering a collaborative culture focused on efficiency and problem-solving.
Perksy, Inc. is a consumer research platform that provides brands with valuable insights through an online and mobile-based application. Founded in 2015 and based in New York, Perksy allows users to create custom research questions and analyze feedback from respondents, offering companies a way to enhance customer engagement and improve their marketing strategies. The platform rewards users with points for their opinions, incentivizing participation. Additionally, Perksy offers an enterprise-grade solution known as Perksy Alpha, which facilitates detailed analysis and delivers targeted insights. Through its innovative approach, Perksy aims to bridge the gap between companies and consumers, ultimately supporting brand growth and customer satisfaction.
Gradient.io is an intelligent insights platform focused on enhancing brand performance on Amazon. Founded in 2018 and headquartered in Seattle, Washington, the company leverages proprietary machine learning technology to transform data into actionable insights. Its solutions include Gradient Digital Shelf, Gradient Score, Gradient Dynamics, and Gradient Compete, which collectively enable brands to understand and optimize their digital presence on the Amazon Marketplace. By assessing a brand's standing relative to competitors, Gradient.io helps businesses improve their product visibility in search results, thereby driving online sales and enhancing customer conversion. The platform's features encompass customer experience analysis, competitive assessment, pricing strategies, and campaign management, ultimately empowering brands to maximize their sales potential on Amazon.
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.
Instrument Marketing, Inc. is a digital creative agency based in Portland, Oregon, founded in 2002. The agency specializes in providing digital marketing services and has established a strong reputation for spearheading digital marketing and technology-driven business transformations for innovative companies. Since April 2018, Instrument operates as a subsidiary of MDC Partners Inc.
Samba TV specializes in personalizing television experiences by leveraging extensive real-time viewership data from various media sources, including broadcast, cable, over-the-top (OTT), and digital platforms. The company develops a streaming analytics platform that utilizes software applications embedded in smart TVs and set-top boxes, along with connections to numerous devices, to enhance audience measurement and addressability. This enables marketers to effectively activate cross-screen campaigns and evaluate the impact of their media investments. Headquartered in San Francisco, Samba TV also has offices in Asia and Europe, reinforcing its commitment to providing clients with data-driven insights that improve content discovery and address audience fragmentation across multiple screens.
Wellbe Inc. offers a cloud-based platform that facilitates connected care between patients and providers. It offers Connected CarePaths that enables patients to get timely instructions (can include graphics or videos), decision-support tools, preparation checklists, and feedback surveys. The company’s solutions include bundled payment, disease-specific care, patient navigation, perioperative surgical home, and patient reported outcomes measures. It serves patients, service line directors, and care coordinators. The company was founded in 2009 and is based in Madison, Wisconsin.
Veridt, LLC specializes in the manufacture of radioisotope detection devices tailored for homeland security, force protection, and various other applications. The company's product lineup includes secure physical access control systems, as well as handheld and mobile devices for wireless security and fingerprint capture and identification. Additionally, Veridt offers advanced radioisotope detection, identification, and analysis systems, alongside a weatherproof and portable radionuclide detection device known as Ranger, designed to fulfill a variety of nuclear spectroscopy needs. Originally established as Quantrad in 1999, Veridt operates from its headquarters in Middleton, Wisconsin.
Catch&Release is end-to-end content licensing platform that enables brands and advertisers to license content from anywhere on the internet. Streamline the clearance and licensing process within the Content Exchange, a licensing platform where users can organize shots from anywhere on the internet, receive Clearance Ratings to understand what content is licensable, and initiate clearances and licensing at the click of a button.
Catch&Release negotiates copyright and model clearances on your behalf, provides indemnification, and keeps track of all documentation, transactions, and license data, so licensing content from the internet is painless, easy, and risk-free.
Netomi develops a conversational artificial intelligence platform that enhances customer service for businesses across various sectors, including retail, gaming, and telecommunications. The platform enables brands to engage with customers on mobile messaging applications, providing product recommendations, answering inquiries about product availability, and assisting with purchases. Netomi's technology automates routine tasks, allowing it to autonomously handle over 50% of customer service tickets through channels such as email, social media, and chat. By utilizing natural language understanding and deep learning, the platform continuously improves its responses and integrates seamlessly with core business systems like CRM and order management platforms. Founded in 2015 and headquartered in San Mateo, California, with additional offices in New York and India, Netomi aims to transform customer service into a competitive advantage for its clients.
EntryPoint specializes in creating an immersive web experience through its innovative platform for 360 video content. The company provides tools that allow creators—such as publishers, advertisers, and retailers—to enhance their pre-recorded live-action footage, animations, and 360 livestreams with custom interactive elements. This capability fosters engaging storytelling and advertising opportunities while also supporting e-commerce initiatives. Once completed, these interactive experiences can be shared via a simple URL, making them accessible on both smartphones and desktops. In addition to enhancing viewer engagement, EntryPoint's platform collects valuable consumer engagement data, enabling content producers to refine their narratives and improve their offerings.
Forsman & Bodenfors is an independent advertising agency based in Gothenburg, Sweden, founded in 1986. Initially a small agency with a vision to create exceptional communication, it has grown to be recognized as one of the leading agencies globally. The agency offers a wide range of advertising services across various media platforms, including radio, television, and print, catering to clients worldwide. Forsman & Bodenfors was awarded Independent Agency of the Year in 2014 at the Cannes Lions, reflecting its commitment to high-quality creative work and effective communication strategies.
CrowdTwist, Inc. specializes in omni-channel loyalty marketing and data solutions, offering tools that connect brands with consumers. Founded in 2009 and based in New York, the company provides various loyalty solutions, including CrowdTwist Complete, a customizable platform for launching and managing loyalty programs, and CrowdTwist Enhance, which integrates digital, social, and mobile engagement into existing loyalty frameworks. Additionally, CrowdTwist offers program management tools such as the CrowdTwist Control Center, which helps marketers oversee their loyalty initiatives, and CrowdTwist Connect, a suite of analytics tools that assist in identifying and activating customer segments. The company's innovative approach has attracted notable clients, including Pepsi and L'Oreal, enabling brands to gain deeper insights into customer behavior and preferences. As of October 2020, CrowdTwist operates as a subsidiary of Oracle Corporation.
Netomi develops a conversational artificial intelligence platform that enhances customer service for businesses across various sectors, including retail, gaming, and telecommunications. The platform enables brands to engage with customers on mobile messaging applications, providing product recommendations, answering inquiries about product availability, and assisting with purchases. Netomi's technology automates routine tasks, allowing it to autonomously handle over 50% of customer service tickets through channels such as email, social media, and chat. By utilizing natural language understanding and deep learning, the platform continuously improves its responses and integrates seamlessly with core business systems like CRM and order management platforms. Founded in 2015 and headquartered in San Mateo, California, with additional offices in New York and India, Netomi aims to transform customer service into a competitive advantage for its clients.
PlaceIQ, Inc. is a technology company that specializes in analyzing location, time, and real-world behavior data to help brands understand and engage consumers effectively. Its platform offers a variety of solutions for consumer discovery, engagement, and activation, allowing brands to connect with the right audiences based on mobile location history and real-time behaviors. Key products include PIQ Audiences, which targets audiences across various interests; PIQ Audiences NOW, which captures real-time consumer behaviors; and PIQ Analytics, which provides insights into audience demographics and habits. Additional offerings include PreVisit, which tracks location histories, and Place Visit Rate, which measures the effectiveness of marketing campaigns in driving in-store visits. PlaceIQ's technology supports various industries, including consumer packaged goods, retail, automotive, and entertainment, by providing critical insights that inform marketing strategies. Founded in 2010, PlaceIQ is headquartered in New York City with additional offices across several major U.S. cities.
Pierry Software is a digital marketing agency founded in 2008 that specializes in enhancing companies' online presence through its Marketing as a Service (MaaS) platform. The agency focuses on helping organizations optimize their marketing efforts without the need for additional hires or extensive training programs. By leveraging advanced technology and integrating with platforms like Salesforce Marketing Cloud, Pierry enables clients to develop customized marketing strategies that improve campaign efficiency and effectiveness. The company has partnered with notable clients such as Ticketmaster and Movable Ink, showcasing its ability to cater to businesses of various sizes and industries. Through its comprehensive services, Pierry aims to foster stronger relationships between clients and their customers.
Unique Influence is a prominent digital advertising agency specializing in cross-channel marketing strategies that focus on customer acquisition. The agency offers a range of services, including paid search, mobile marketing, affiliate marketing, and web display advertising. Unique Influence works closely with early-stage companies to develop and execute user acquisition campaigns across major platforms such as Facebook, Twitter, Google, and Bing. Their approach emphasizes scalability, helping clients progress from minimal advertising spend to substantial monthly investments. Through exclusive partnerships with key marketing developers and search advertising tools, Unique Influence enhances its ability to drive growth and maximize return on investment for its clients.
This. Media Company operates an online platform that enables users to discover and share popular web links, with a unique feature that allows each user to share only one link per day. Founded in 2015 and headquartered in New York, this platform focuses on curating content related to entertainment, art, and journalism. Users can follow trusted sources, express gratitude for shared links, and promote their favorite content, fostering a community centered around meaningful sharing and engagement.
Ditto Labs specializes in image recognition technology that provides insights into product usage and consumer behavior through social media photos. Its patented machine learning and computer vision capabilities integrate with numerous enterprise social listening platforms, allowing brands to analyze campaign performance and consumer sentiment by combining visual signals with textual data. Ditto's "vision-as-a-service" offerings assist travel and hospitality websites in enhancing click-through rates by highlighting persuasive user-generated photos. Additionally, its APIs aid housing and automotive sites in organizing, screening, and rating user photos to boost site performance. The company's image recognition technology has been independently verified to offer higher accuracy and a broader range of classifiers compared to its competitors. Furthermore, Ditto Labs is unique in enabling clients to create custom classifiers tailored to their specific business needs.
AYAH specializes in bot detection and mitigation technology, providing a solution to the growing problem of automated internet traffic, which currently comprises 59% of all online interactions. The company operates The Verified Human Whitelist™, a system that ensures businesses can confidently engage with verified human users rather than bots, which are responsible for significant issues such as fraud and the proliferation of fake accounts. By analyzing natural user behavior across millions of websites, AYAH identifies and verifies human users based on real-time interaction data, including mouse movements and scrolling patterns. Once verified, users are added to the Whitelist™ and undergo continuous re-verification. This innovative approach enables businesses in e-commerce, online banking, social media, and advertising to connect with genuine consumers more effectively and cost-efficiently, thereby improving the overall quality of online engagement.
Y Media Labs is a digital product development company that has been delivering innovative solutions since 2009. Catering to both early-stage startups and established brands, the company specializes in creating digital products, prototypes, and customer experiences across various sectors, including retail and insurance. Notable clients include The Home Depot and State Farm, as well as emerging leaders like Credit Karma and PayPal. Y Media Labs focuses on enhancing digital experiences rather than providing marketing services, with a portfolio that includes award-winning applications like Molekule and Universal Music Artists. With a growing team of 350 professionals across six offices on three continents, the company is committed to providing comprehensive digital solutions, including mobile application development, product strategy, and quality assurance. Recognized for its innovation, Y Media Labs has garnered attention from prominent figures and media outlets.
Roost enables push notifications for websites. With the decline of RSS and the death of services like Google Reader, Roost fills a vacuum for readers who want to stay engaged with their favorite websites. Roost enables readers to receive up to the minute, light touch reminders whenever their preferred web publishers post new content, but without crowding their inbox or overwhelming them with heavy messaging. Roost, in turn, allows web publishers to identify their most loyal readers and consistently create new interactions with them. Apart from Roost, desktop push notifications are too cost and resource prohibitive for publishers to integrate with their websites. Roost solves this problem. With the emergence of mobile apps, push notifications quickly became the preferred method of content consumption within apps. Roost is applying this communication channel to the web. Founded in 2009 as Notice Software, Roost began to earnestly pursue a mobile web push in 2012.
Mezzobit's audience optimization platform enables first-party publishers and marketers to regain control of their audience data, while improving the efficiency of web/mobile data collection and sharing.
The Mezzobit platform addresses data leakage control, privacy management, spider/bot protection, and ultimately mobile data collection, built on the foundation of an advanced tag management system that is offered for free for websites of all sizes.
An independent non-profit affiliate, DataNeutrality.org, sets the data management rules for Mezzobit and provides continuous compliance and reporting back to customers. This "closed loop" data and privacy management solution creates a level of transparency and accountability that should be required of any partner handling key enterprise data.
Polymorph powers the monetization infrastructure for modern enterprises. Polymorph is a white-label SaaS monetization platform for publishers to maximize revenue, reduce costs and deliver better ad experiences.The Polymorph platform offers end-to-end ad serving stack, yield optimization tools, APIs, access to demand on server-side and self-serve workflows. Modern enterprises who want to monetize with advertising choose our customizable and developer friendly platform as it aligns with their needs/strategies. The company was founded in 2013 and is based in San Francisco, California.
Wedgies, Inc. is a Las Vegas-based company that specializes in providing interactive polling services across various digital platforms. Founded in April 2012, the company enables clients to create and customize surveys on social media networks like Facebook and Twitter, as well as on websites and blogs. Their platform is designed to facilitate real-time data collection and engagement through easily shareable survey questions, which users can access on multiple devices, including tablets, mobile phones, and desktops. Additionally, Wedgies offers API access and analytics features, allowing clients to effectively analyze responses and enhance their polling strategies.
Indicative, Inc. offers an intelligent analytics platform designed to enhance customer acquisition, conversion, and retention for web and mobile businesses. Founded in 2013 and based in New York, the platform integrates various data sources to create a comprehensive view of customer behavior. Its key features include dashboards, segmentation, funnels, cohorts, and a data manager, enabling businesses to monitor critical performance indicators in real time. By providing actionable insights, Indicative helps organizations optimize their customer engagement strategies effectively.
Roost enables push notifications for websites. With the decline of RSS and the death of services like Google Reader, Roost fills a vacuum for readers who want to stay engaged with their favorite websites. Roost enables readers to receive up to the minute, light touch reminders whenever their preferred web publishers post new content, but without crowding their inbox or overwhelming them with heavy messaging. Roost, in turn, allows web publishers to identify their most loyal readers and consistently create new interactions with them. Apart from Roost, desktop push notifications are too cost and resource prohibitive for publishers to integrate with their websites. Roost solves this problem. With the emergence of mobile apps, push notifications quickly became the preferred method of content consumption within apps. Roost is applying this communication channel to the web. Founded in 2009 as Notice Software, Roost began to earnestly pursue a mobile web push in 2012.
Hunter Public Relations, LLC is a public relations agency that specializes in the food and nutrition sectors, along with the home and lifestyle, health, and beauty industries. Established in 1989 and headquartered in New York City, with additional offices in London, Chicago, Seattle, San Francisco, and Miami, the agency implements integrated marketing communications programs that include traditional media relations, social and digital media marketing, influencer outreach, and strategic partnerships. Hunter Public Relations aims to build brand equity through insight-driven strategies and effective communication services, such as content creation, branding, and consumer insights. The agency has earned recognition as a Best Place to Work and represents a diverse portfolio of iconic brands and organizations across various market segments.
Qloo is a New York City-based company that has developed an advanced artificial intelligence platform designed to predict consumer preferences across various cultural domains, including music, film, dining, fashion, and travel. By leveraging sophisticated machine learning algorithms, Qloo maps a vast network of cultural correlations, having analyzed over a quarter-trillion connections. The platform offers insights and personalization capabilities that assist leading brands in sectors such as technology, entertainment, and hospitality in making informed decisions that align with consumer tastes. Qloo emphasizes a privacy-centric approach, ensuring that its data-driven solutions address real-world challenges while enhancing the customer experience.
Dextro, Inc. is a computer vision company based in New York, established in 2013. It specializes in developing a platform that enables users to search, filter, and analyze large volumes of unstructured video and photo data. By employing advanced machine learning algorithms, Dextro's technology "watches" video content to identify and summarize its key elements, thereby facilitating more effective search and curation. The company's solutions benefit a range of sectors, including marketing, content curation, and law enforcement, by making video data more discoverable and actionable. Dextro operates as a subsidiary of Axon Enterprise, Inc., focusing on enhancing the intelligence behind video collections and livestream feeds.
AYAH specializes in bot detection and mitigation technology, providing a solution to the growing problem of automated internet traffic, which currently comprises 59% of all online interactions. The company operates The Verified Human Whitelist™, a system that ensures businesses can confidently engage with verified human users rather than bots, which are responsible for significant issues such as fraud and the proliferation of fake accounts. By analyzing natural user behavior across millions of websites, AYAH identifies and verifies human users based on real-time interaction data, including mouse movements and scrolling patterns. Once verified, users are added to the Whitelist™ and undergo continuous re-verification. This innovative approach enables businesses in e-commerce, online banking, social media, and advertising to connect with genuine consumers more effectively and cost-efficiently, thereby improving the overall quality of online engagement.
Polymorph powers the monetization infrastructure for modern enterprises. Polymorph is a white-label SaaS monetization platform for publishers to maximize revenue, reduce costs and deliver better ad experiences.The Polymorph platform offers end-to-end ad serving stack, yield optimization tools, APIs, access to demand on server-side and self-serve workflows. Modern enterprises who want to monetize with advertising choose our customizable and developer friendly platform as it aligns with their needs/strategies. The company was founded in 2013 and is based in San Francisco, California.
VIOLET GREY is a beauty retail company that operates both online and through a physical store, specializing in a wide range of beauty care products. The company's offerings include an extensive selection of makeup items such as primers, foundations, concealers, eye products, and lip cosmetics, as well as skincare essentials like cleansers, masks, and moisturizers. VIOLET GREY also provides hair care products and various beauty tools and accessories. In addition to its retail operations, the company features THE VIOLET FILES, a digital magazine, and offers private makeup application services and tutorials. Originally founded as a private dressing studio for Hollywood's elite, the company has evolved into a curated marketplace known for its emphasis on makeup recommendations and beauty insights. Established in 2010 and based in West Hollywood, California, VIOLET GREY combines luxury with a focus on providing consumers with high-quality beauty products and expert advice.
Kingsdale Advisors offers strategic and defensive advisory, governance advisory, proxy analytics, strategic communications, and voting analytics. The company was formerly known as Kingsdale Shareholder Services Inc. and changed its name to Kingsdale Advisors in January 2017. The company was founded in 2003 and is based in Toronto, Canada. Kingsdale Advisors is a former subsidiary of MDC Partners Inc.
Luntz Global is a communications and marketing consulting firm that specializes in message research development services. The company focuses on helping clients effectively harness the power of language to influence emotions, opinions, and behaviors. Through its expertise, Luntz Global provides strategic counseling aimed at enhancing communication strategies and improving engagement with target audiences.
Adcade, founded in 2012 and based in New York, provides mobile and tablet media solutions designed to help advertisers, publishers, and developers meet their marketing and monetization objectives. The company specializes in creating innovative advertisements using HTML5 technology, offering a modern alternative to outdated methods like Flash. Adcade's expertise ensures that its ads effectively serve the needs of brands, publishers, and agencies, facilitating a seamless advertising experience across various digital platforms.
Yieldbot Inc. is a predictive data intelligence company based in New York, founded in 2009. It specializes in leveraging publisher site data, including visitor referrer and click stream information, to enhance audience understanding and monetization. The company offers the Intent Graph service, which provides analytical and graphical mapping of visitor intent, enabling users to better engage with their audience. Additionally, Yieldbot developed Pubfood.js, an open-source header bidding framework that streamlines the integration of demand partners into publisher ad systems. Focused primarily on serving news and media companies, Yieldbot aims to transform how media value is generated for consumers, brands, and publishers, ultimately fostering a more relevant and effective digital advertising landscape.
PlaceIQ, Inc. is a technology company that specializes in analyzing location, time, and real-world behavior data to help brands understand and engage consumers effectively. Its platform offers a variety of solutions for consumer discovery, engagement, and activation, allowing brands to connect with the right audiences based on mobile location history and real-time behaviors. Key products include PIQ Audiences, which targets audiences across various interests; PIQ Audiences NOW, which captures real-time consumer behaviors; and PIQ Analytics, which provides insights into audience demographics and habits. Additional offerings include PreVisit, which tracks location histories, and Place Visit Rate, which measures the effectiveness of marketing campaigns in driving in-store visits. PlaceIQ's technology supports various industries, including consumer packaged goods, retail, automotive, and entertainment, by providing critical insights that inform marketing strategies. Founded in 2010, PlaceIQ is headquartered in New York City with additional offices across several major U.S. cities.
SocialFlow, Inc. is a software company based in New York that specializes in social media distribution and monetization solutions for publishers and media companies. Founded in 2009, SocialFlow's platform leverages an advanced algorithm to optimize the timing and relevance of social media posts, ensuring maximum audience engagement. The company identifies high-performing content for amplification through targeted advertising and integrates these posts into specific advertising formats. By continuously analyzing audience responses, SocialFlow creates a feedback loop that enhances future content strategies and advertising opportunities. Its technology supports tens of thousands of journalists globally, enabling them to disseminate engaging content across various social networks while generating new revenue streams. SocialFlow's client portfolio includes prominent media organizations such as Condé Nast, Meredith, The Associated Press, CNN, and the BBC, highlighting its significant impact on the media landscape.
SellerCrowd offers an online platform that enables sales teams to obtain daily insights and advisory services. It also enables hiring managers to find candidates for their media and advertising technology sales roles.
SellerCrowd offers sales teams with advisory services for a payment. The payment depends on the size of the team.
SellerCrowd was founded by Richard Tibbetts in 2011. It is based in New York.
Unreal Brands, Inc. is a Boston-based company that manufactures and markets a range of healthier chocolate snacks. Founded in 2010, the company focuses on using simple, natural ingredients, including real sugar, natural oils, and real milk, to create products such as dark chocolate cups and milk chocolate gems. Unreal aims to provide guilt-free indulgence by offering snacks that are non-GMO verified, gluten-free, and made with sustainable ingredients. The company sells its products through various retailers and distributors across the United States, including well-known chains like Whole Foods Market and Costco, as well as online through platforms such as Amazon and its own website. Unreal is committed to transforming traditional candy offerings into healthier alternatives, appealing to consumers seeking better snack options.
Rewind Me Inc. is a New York City-based company that offers a service designed to aggregate personal data from various digital tracking and sharing platforms. The company provides The Rewind.Me App, an iOS application that transforms user check-ins into a personal management tool and social experience, leveraging data from platforms such as Foursquare, Facebook, TripIt, Fitbit, RunKeeper, and Netflix. Founded in 2005, Rewind Me aims to empower individuals by allowing them to manage their digital history and turn it into a valuable personal asset. The company focuses on enabling users to control their personal data and benefit from its value, thereby changing the dynamics between consumers and marketers in the digital landscape.
TargetCast tcm is a media agency that specializes in delivering comprehensive communication strategies and services to clients. The company offers a full range of solutions, including media strategy, planning, implementation, and management, tailored to meet the needs of multi-brand marketers. In addition to traditional media services, TargetCast tcm provides creative development and website design, ensuring a cohesive approach to communication. The agency also focuses on direct response television (DRTV), digital media, and multicultural media, helping clients effectively engage diverse audiences. Through its strategic and tactical offerings, TargetCast tcm aims to enhance the effectiveness of clients' media initiatives.
Dotbox specializes in creating advanced digital experiences that merge ecommerce and social media, enhancing the shopping experience through engaging and convenient interfaces. The company is known for its custom-branded and personalized solutions, including campaigns and websites that are designed to be socially connected. Dotbox's innovative approach is reflected in its 360-degree digital interfaces, which have garnered acclaim for their creativity and technological sophistication. The firm serves a diverse clientele, including some of the most esteemed brands and retailers in the industry.
Yieldbot Inc. is a predictive data intelligence company based in New York, founded in 2009. It specializes in leveraging publisher site data, including visitor referrer and click stream information, to enhance audience understanding and monetization. The company offers the Intent Graph service, which provides analytical and graphical mapping of visitor intent, enabling users to better engage with their audience. Additionally, Yieldbot developed Pubfood.js, an open-source header bidding framework that streamlines the integration of demand partners into publisher ad systems. Focused primarily on serving news and media companies, Yieldbot aims to transform how media value is generated for consumers, brands, and publishers, ultimately fostering a more relevant and effective digital advertising landscape.
Murfie is an online platform that facilitates the buying, selling, and trading of music collections, including new and used CDs and vinyl records. Founded in 2010 and based in Madison, Wisconsin, the platform caters to music enthusiasts who value traditional ownership while benefiting from remote storage and digital access to their collections. By creating a marketplace for both collectors and casual users, Murfie enables individuals to manage their music collections effectively, allowing seamless transactions and granting digital access to their physical music assets.
PlaceIQ, Inc. is a technology company that specializes in analyzing location, time, and real-world behavior data to help brands understand and engage consumers effectively. Its platform offers a variety of solutions for consumer discovery, engagement, and activation, allowing brands to connect with the right audiences based on mobile location history and real-time behaviors. Key products include PIQ Audiences, which targets audiences across various interests; PIQ Audiences NOW, which captures real-time consumer behaviors; and PIQ Analytics, which provides insights into audience demographics and habits. Additional offerings include PreVisit, which tracks location histories, and Place Visit Rate, which measures the effectiveness of marketing campaigns in driving in-store visits. PlaceIQ's technology supports various industries, including consumer packaged goods, retail, automotive, and entertainment, by providing critical insights that inform marketing strategies. Founded in 2010, PlaceIQ is headquartered in New York City with additional offices across several major U.S. cities.
Cross Pixel Media, Inc. is an advertising platform that specializes in cross-device data management and monetization services for first-party data owners. Founded in 2010 and based in New York, the company provides technology solutions that enable publishers, e-commerce sites, and data owners to enhance revenue through programmatic advertising, analytics services, and attribution. Cross Pixel Media organizes and distributes audience and identity data, allowing advertisers to leverage synergies from partner audiences and utilize retargeting strategies effectively. The platform has successfully executed numerous retargeting campaigns, identifying opportunities for advertisers with overlapping target demographics to collaborate and cross-target each other's audiences, thereby improving campaign performance and offering precise targeting information. Cross Pixel Media operates as a subsidiary of Flying Point Digital.
Awe.sm specializes in measuring the effectiveness of social marketing campaigns by linking them to business outcomes such as signups and purchases. The company serves a diverse clientele, including brands and developers in technology, media, and retail sectors. Awe.sm offers a marketer-facing product that allows brands to analyze the impact of their social media posts, particularly on Twitter. This reporting tool provides insights into various metrics, including sales, registrations, and subscriptions generated from individual posts, along with engagement statistics such as views, shares, and replies. Additionally, it offers optimization recommendations to enhance future marketing efforts. Awe.sm also provides a suite of developer APIs that enable custom link tracking and data retrieval related to social interactions. These APIs support the development of marketing automation tools, social applications, and customer engagement programs, thereby enhancing the overall marketing strategy for businesses.
Laird+Partners is a creative agency that focuses on fashion, lifestyle, and luxury branding communications. The firm offers a range of marketing and branding services, including brand consulting, advertising, digital marketing, corporate identity, and packaging. By specializing in these areas, Laird+Partners helps clients develop distinctive brand identities that resonate with their target audiences and create a lasting impact in the marketplace.
CrowdTwist, Inc. specializes in omni-channel loyalty marketing and data solutions, offering tools that connect brands with consumers. Founded in 2009 and based in New York, the company provides various loyalty solutions, including CrowdTwist Complete, a customizable platform for launching and managing loyalty programs, and CrowdTwist Enhance, which integrates digital, social, and mobile engagement into existing loyalty frameworks. Additionally, CrowdTwist offers program management tools such as the CrowdTwist Control Center, which helps marketers oversee their loyalty initiatives, and CrowdTwist Connect, a suite of analytics tools that assist in identifying and activating customer segments. The company's innovative approach has attracted notable clients, including Pepsi and L'Oreal, enabling brands to gain deeper insights into customer behavior and preferences. As of October 2020, CrowdTwist operates as a subsidiary of Oracle Corporation.
ConcentricLife is a New York-based healthcare advertising agency that specializes in providing marketing services tailored to the pharmaceutical and health sectors. As a full-service and independent agency, ConcentricLife focuses particularly on specialty pharmaceuticals, offering a range of advertising and promotional services to enhance visibility and engagement within this niche market. The agency aims to deliver effective communication strategies that address the unique needs of the healthcare industry, including pharmaceutical and wellness advertising.
Acquisio specializes in providing performance marketing solutions tailored for local businesses and the agencies that serve them. The company offers a powerful programmatic engine that enables digital marketers to optimize search campaigns and manage social, mobile, and display initiatives through an intuitive dashboard. Acquisio's automated system handles a significant portion of campaign management, allowing users to focus on data analysis and campaign improvement. The company emphasizes exceptional customer support, providing access to Account Managers and Analysts as well as a dedicated trading desk. With a client base of over 500 agencies and more than 25,000 advertisers, Acquisio has established itself as a leader in the industry and has received multiple accolades for its rapid growth. The company operates from its headquarters in Montreal, with additional offices in New York, Seattle, London, and Japan.
IdeaPaint is an innovative and environmentally responsible whiteboard paint that transforms virtually any surface into a high-performance, dry erase canvas. Fun and easy to apply, IdeaPaint is incredibly cost effective versus traditional whiteboards, and outperforms all of the other leading dry erase options. With over 75,000 successful installations worldwide, IdeaPaint is the gold standard for dry erase performance, flexibility and environmental responsibility.
Adaptly, Inc. is a digital advertising solutions provider that specializes in helping advertisers scale their campaigns across major social networks such as Facebook, Instagram, Snapchat, Twitter, and Pinterest. Founded in 2010 and headquartered in New York City, the company offers a comprehensive suite of services, including personalized planning, strategy development, media buying, execution, and performance analysis. Adaptly utilizes proprietary technology to deliver real-time insights and auto-optimization, allowing brands to achieve their advertising objectives more effectively. The company operates additional offices in Chicago, Los Angeles, San Francisco, London, and Sydney, and employs over 120 professionals. As of December 2018, Adaptly functions as a subsidiary of Accenture plc.
PlaceIQ, Inc. is a technology company that specializes in analyzing location, time, and real-world behavior data to help brands understand and engage consumers effectively. Its platform offers a variety of solutions for consumer discovery, engagement, and activation, allowing brands to connect with the right audiences based on mobile location history and real-time behaviors. Key products include PIQ Audiences, which targets audiences across various interests; PIQ Audiences NOW, which captures real-time consumer behaviors; and PIQ Analytics, which provides insights into audience demographics and habits. Additional offerings include PreVisit, which tracks location histories, and Place Visit Rate, which measures the effectiveness of marketing campaigns in driving in-store visits. PlaceIQ's technology supports various industries, including consumer packaged goods, retail, automotive, and entertainment, by providing critical insights that inform marketing strategies. Founded in 2010, PlaceIQ is headquartered in New York City with additional offices across several major U.S. cities.
Anomaly is a creative advertising agency known for its innovative approach and entrepreneurial culture. With offices in major cities such as Los Angeles, New York, Toronto, London, Amsterdam, and Shanghai, the agency offers a diverse range of services, including brand consultancy, graphic design, product development, and media planning. Anomaly aims to help clients enhance their brand visibility and value. Its impressive client roster includes prominent companies like Anheuser-Busch InBev, Google, and Lego. The agency has earned recognition for its effectiveness and craft excellence, showcasing a commitment to delivering impactful work across various industries.
72andSunny Partners LLC is a full-service advertising agency headquartered in Playa Vista, California, with additional offices in Los Angeles, Amsterdam, and New York. Founded in 2004, the agency focuses on creating cultural impact for brands through a diverse range of services, including marketing, creative development, product development, research, and social media. Their work encompasses various formats, such as television spots, digital content, outdoor and print advertisements, and event marketing. By effectively engaging with consumers and driving brand relevance, 72andSunny aims to foster meaningful connections between brands and culture. The company operates as a subsidiary of MDC Partners Inc.
Yieldbot Inc. is a predictive data intelligence company based in New York, founded in 2009. It specializes in leveraging publisher site data, including visitor referrer and click stream information, to enhance audience understanding and monetization. The company offers the Intent Graph service, which provides analytical and graphical mapping of visitor intent, enabling users to better engage with their audience. Additionally, Yieldbot developed Pubfood.js, an open-source header bidding framework that streamlines the integration of demand partners into publisher ad systems. Focused primarily on serving news and media companies, Yieldbot aims to transform how media value is generated for consumers, brands, and publishers, ultimately fostering a more relevant and effective digital advertising landscape.
Kenna Communications LP is a data analytics and marketing solutions firm based in Mississauga, Canada. Founded in 1985, the company specializes in customer experience management, offering a range of services that include insights, brand engagement, interaction management, customer engagement, performance measurement, lead management, experience design, and data management. Kenna operates as a subsidiary of MDC Partners Inc.
Capital C is an advertising and marketing service agency with a workforce exceeding 100 employees. The company specializes in strategy development, brand management, advertising, consumer monitoring, and digital media activities. Its impressive client portfolio includes major brands such as PepsiCo Food & Beverages Canada, Sun Life Assurance Company of Canada, Scotiabank, Nissan Canada, Cineplex Entertainment, and Unilever Canada, among others. Through its comprehensive services, Capital C aims to enhance the brand presence and consumer engagement for its diverse clientele.
Relevent is the full service experiential agency's capabilities include strategic development, branded entertainment, event production, creative development and execution, as well as all aspects of digital and social media.
Allison+Partners is a fast-growing global communications firm, where daring creativity leads the way. Their ability to harness creativity to move communications from awareness generator to performance driver is unmatched. Reimagining what communications can make possible is a given for their team. They collaborate to create, because the best ideas come from thinking big together. The result is fresh solutions that respond to market challenges by innovating beyond the pace of industry and business, to the pace of culture.
Sloane & Company LLC is a strategic communications firm that provides a range of services including corporate and financial public relations, investor relations, transaction support, public affairs, and crisis and litigation support. The firm caters to public companies, as well as large and mid-sized private businesses and associations, both in the United States and internationally. Its corporate and financial communications encompass media relations, editorial board briefings, speech drafting, and press release management, while investor relations services include market research, shareholder communications, and investment community outreach. Sloane & Company also offers crisis communications support for various challenges such as litigation and labor actions, alongside transaction support for mergers, acquisitions, and initial public offerings. Additionally, the firm develops public affairs campaigns for diverse organizations. Founded in 1998 and based in New York City, Sloane & Company operates as a subsidiary of SKDKnickerbocker LLC.
TEAM Enterprises, based in Fort Lauderdale, Florida, is a leading experiential marketing agency that combines creative solutions with a robust infrastructure of over 400 full-time employees and more than 7,000 event specialists. The agency works with a diverse portfolio of well-known brands, including U.S. Cellular, Coors Light, and Bacardi, offering production and activation services to major advertising agencies. TEAM Enterprises specializes in creating immersive productions and interactive brand experiences that engage consumers in their everyday environments. The firm is dedicated to providing comprehensive marketing services, including branding, advertising, and media promotion, enabling clients to leverage innovative digital solutions.
Attention is a marketing and communications service provider based in New York City, specializing in creating social experiences that influence consumer purchase decisions. The company focuses on understanding consumer behavior throughout the purchase cycle, utilizing insights to measure key conversations that indicate purchase intent. With a team of 100 professionals across five global offices, Attention manages over 500 programs that combine analytics, creative content, and digital development to enhance brand engagement across multiple media types. By organizing its strategies around consumer behavior rather than solely brand promotion, Attention crafts cross-channel experiences that integrate search, social media, and email, effectively guiding the customer journey. This unique approach allows brands to connect with consumers in meaningful ways, tapping into their inherent desire to share and socialize.
Sologear
Venture Round in 2009
Sologear manufactures, develops, and markets FlameDisk, a heat solution for the consumer grilling industry.
Semba Biosciences, Inc. is a life science company based in Madison, Wisconsin, that specializes in providing innovative instruments, reagents, and methods for the purification of biomolecules and chemicals. Founded in 2005, the company serves the global research community with products such as the Octave Chromatography System, which is an automated platform for preparative scale purification, and various accessories designed to enhance performance. Semba also offers consumables for bioseparations, including specialized columns for protein purification and reagents for protein extraction and quantitation. In addition to its product offerings, Semba provides contract research services that encompass a range of activities, including protein expression, purification, and optimization. The company sells its products online, making its advanced purification solutions accessible to researchers worldwide.
Varick is the platform media consultancy dedicated to working with both brands and agencies to grow their business through digital media. Varick empowers clients to take control of digital through programmatic in-housing, platform strategy, scaled media activation, and analytics. A pioneer in the programmatic space since 2008, Varick was founded on New York’s historic Varick Street and continues to bring the fast-paced spirit of the digital world to a global audience.
Redscout is a brand strategy and innovation agency based in New York that specializes in transforming the futures of ambitious brands and businesses. The agency offers a range of services, including the design and implementation of brand strategies, the creation of new brands, and the development of innovative products and services. By focusing on brand development and marketing, Redscout aims to help clients enhance their market presence and drive growth through strategic insights and creative solutions.
Vitrorobertson operates as an advertising agency. VitroRobertson specializes in brand-building communications. With the creative firepower to back it up, they have been able to attract both a national and international roster of consumer brands. Their client list includes ASICS, Taylor Guitars, Cobra Golf, Baby Einstein, Kyocera Wireless, Newcastle Brown Ale, Quidel, Yamaha WaterCraft and Baskin Robbins.
Hello. It is a greeting that starts a conversation. It is friendly and universally understood. It is about establishing relationships and always comes with a smile. Hello is communication, and simply what we do. Hello is a creative agency driven to craft worthy experiences. We believe everything will be digital—surrounding us like the air we breathe. Strategically insightful and creatively purposeful, we start with relevant and authentic ideas. We connect people to brands in meaningful ways using design and technology. We challenge our clients to change the status quo, re-think the way they do business, and impact culture. You’re defined by what you do next.
Bruce Mau Design
Acquisition in 2004
Bruce Mau Design is a multidisciplinary design studio.
Cliff Freeman & Partners is a full service agency specializing in creative advertising.
PrimeStreet
Series A in 2000
PrimeStreet powers real-time multi-lender small business finance centers for financial institutions, online customer aggregators, merchants and vertical marketplaces. Their powerful multi-modal, multi-channel eBusiness Finance Network is comprised of a highly scaleable and configurable eFinance transaction platform, and a comprehensive lender network containing more than 35 specially selected financial institutions. The eFinance transaction platform is comprised of modules including fraud check, credit scoring, instant decisioning, intelligent routing, and fulfillment. The front-end is powered by a unique branding engine that simultaneously manages multiple unique Web environments, and their proprietary universal dynamic application ensures an effective and positive user experience. Today this technology powers many finance centers and handles hundreds of applications per day-both on and off-line-including their flagship site, www.primestreet.com, where small business owners can obtain multiple offers for business credit cards, lines of credit, term installment loans, and leases.
Colle & McVoy
Acquisition in 1999
Colle & McVoy operates as an advertising agency. It provides client brand activation, strategic planning, and digital interactive services.
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