Gowell Software Limited is an online education company. It focuses on international education, overseas studies advisory, university preparation programs, corporate training, and online learning services. The company offers GoChinese, an online language learning platform that supports Mandarin Chinese learning for English-based and native Chinese learners; and GoEnglish, an online platform to support English learning for Chinese-based learners. It also provides KEY, an educational software package for instructors and students allowing them to create word-based, Hanyu Pinyin learning materials that in turn be heard in Putonghua used by universities, corporations, and governments in the United States, Canada, Europe, and Asia. The company, through its content delivery platform, delivers online learning materials and assessment by auto-generating voice output, definitions, phonetics, and other learning support to text displayed on the platform. Its programs prepare students from non-English speaking countries for overseas education, as well as provide pathways for students into universities primarily in the United States, Australia, the United Kingdom, and Canada. The company offers its services through learning center network in China. The company was incorporated in 1999 and is based in North Point, Hong Kong.