Norwest Venture Partners
Norwest Venture Partners is a venture capital and growth equity firm founded in 1961 and headquartered in California, with a presence in Menlo Park and Palo Alto. It backs technology-driven companies across stages, from seed to growth, primarily in the United States, with extensions into India and Israel. The firm invests in sectors including software, information services, business services, financial services, healthcare, enterprise technology, and consumer products and services. Norwest emphasizes a proactive, partnership-based approach, leveraging its extensive network, operating experience, and a broad range of resources to help CEOs and founders scale their businesses. Across its portfolio, Norwest has supported hundreds of companies through multiple rounds of financing, aiming to partner with teams that demonstrate strong market position, revenue traction, and durable growth potential. The firm seeks to combine capital with strategic guidance, enabling portfolio companies to accelerate product development, go-to-market execution, and international expansion where appropriate.
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Past deals in Sales Automation
Spiff
Series C in 2023
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.
Lavender
Series A in 2023
Lavender is a software company that provides an AI-powered email assistant for sales teams. Its platform combines AI recommendations and reply optimization with tools to enhance email quality, including sentence suggestions, subject line analysis, spelling and grammar checks, and spam detection. It also supports the use of media such as GIFs and offers prospect and company research to tailor messages, helping sales professionals write more efficient and effective business emails.
Provus
Series A in 2022
Provus offers an AI-powered platform built on Salesforce that optimizes the quoting process for enterprise services. It enhances sales efficiency, improves margins, and mitigates compliance risks.
Qualified
Series C in 2022
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.
MindTickle
Series E in 2021
MindTickle offers a sales readiness platform that enables companies to train, coach, and align their customer-facing teams. Its data-driven approach combines on-demand training, mobile updates, gamification, coaching, role-play, and assessment tools to enhance sales performance. Headquartered in San Francisco and Pune, MindTickle is privately held.
Spiff
Series B in 2021
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.
Qualified
Series B in 2021
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.
Act-On Software
Venture Round in 2021
Act-On Software, Inc. is a developer of a cloud-based marketing automation platform tailored for small and mid-sized businesses. The platform enables marketers to create and manage various marketing campaigns, including email marketing, website lead generation, social media marketing, and account-based marketing. Act-On's solutions help organizations attract prospects, convert leads, and measure campaign effectiveness while enhancing customer engagement and brand awareness. Additionally, the company offers professional consulting, support, and training services to optimize the use of its platform. Act-On serves diverse industries such as banking, insurance, manufacturing, technology, and agencies. Founded in 2006 and headquartered in Portland, Oregon, Act-On also has locations in Scottsdale, Arizona, and Reading, United Kingdom.
MindTickle
Series D in 2020
MindTickle offers a sales readiness platform that enables companies to train, coach, and align their customer-facing teams. Its data-driven approach combines on-demand training, mobile updates, gamification, coaching, role-play, and assessment tools to enhance sales performance. Headquartered in San Francisco and Pune, MindTickle is privately held.
Aktana
Series D in 2020
Aktana is a technology company that builds an AI‑driven decision support platform for life science organizations. Its software integrates with existing CRM workflows to analyze market data, channel activity, and healthcare professional preferences in real time. The platform delivers actionable insights and suggested actions to sales and marketing teams, enabling them to optimize engagement with prescribing physicians and refine multichannel campaigns. Since its founding in 2008, Aktana has served more than 100 brands, including a majority of the world’s top pharmaceutical companies, and operates from offices in San Francisco, New York, London, Barcelona, Tokyo, Osaka, and Shanghai.
Gong
Series D in 2020
Gong.io, Inc. develops and markets a sales conversation intelligence platform designed to enhance the performance of remote sales teams. The platform captures, analyzes, and delivers insights from customer interactions, providing valuable deal and people intelligence. Its Revenue Intelligence solution supports various applications, including sales improvement, training, onboarding, strategy, engagement, enablement, and conversation analysis. The cloud-based platform employs artificial intelligence to automatically record and transcribe sales conversations, integrating results from audio sources and web-conferencing tools with customer relationship management systems. This functionality enables organizations to save time, improve win rates, enhance strategic decision-making, and ultimately drive revenue growth. Founded in 2015, Gong.io is headquartered in San Francisco, California, with an additional office in Ramat Gan, Israel.
Qualified
Series A in 2020
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.
Spiff
Series A in 2020
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.
Gong
Series C in 2019
Gong.io, Inc. develops and markets a sales conversation intelligence platform designed to enhance the performance of remote sales teams. The platform captures, analyzes, and delivers insights from customer interactions, providing valuable deal and people intelligence. Its Revenue Intelligence solution supports various applications, including sales improvement, training, onboarding, strategy, engagement, enablement, and conversation analysis. The cloud-based platform employs artificial intelligence to automatically record and transcribe sales conversations, integrating results from audio sources and web-conferencing tools with customer relationship management systems. This functionality enables organizations to save time, improve win rates, enhance strategic decision-making, and ultimately drive revenue growth. Founded in 2015, Gong.io is headquartered in San Francisco, California, with an additional office in Ramat Gan, Israel.
MindTickle
Series C in 2019
MindTickle offers a sales readiness platform that enables companies to train, coach, and align their customer-facing teams. Its data-driven approach combines on-demand training, mobile updates, gamification, coaching, role-play, and assessment tools to enhance sales performance. Headquartered in San Francisco and Pune, MindTickle is privately held.
Gong
Series B in 2019
Gong.io, Inc. develops and markets a sales conversation intelligence platform designed to enhance the performance of remote sales teams. The platform captures, analyzes, and delivers insights from customer interactions, providing valuable deal and people intelligence. Its Revenue Intelligence solution supports various applications, including sales improvement, training, onboarding, strategy, engagement, enablement, and conversation analysis. The cloud-based platform employs artificial intelligence to automatically record and transcribe sales conversations, integrating results from audio sources and web-conferencing tools with customer relationship management systems. This functionality enables organizations to save time, improve win rates, enhance strategic decision-making, and ultimately drive revenue growth. Founded in 2015, Gong.io is headquartered in San Francisco, California, with an additional office in Ramat Gan, Israel.
Gong
Series A in 2017
Gong.io, Inc. develops and markets a sales conversation intelligence platform designed to enhance the performance of remote sales teams. The platform captures, analyzes, and delivers insights from customer interactions, providing valuable deal and people intelligence. Its Revenue Intelligence solution supports various applications, including sales improvement, training, onboarding, strategy, engagement, enablement, and conversation analysis. The cloud-based platform employs artificial intelligence to automatically record and transcribe sales conversations, integrating results from audio sources and web-conferencing tools with customer relationship management systems. This functionality enables organizations to save time, improve win rates, enhance strategic decision-making, and ultimately drive revenue growth. Founded in 2015, Gong.io is headquartered in San Francisco, California, with an additional office in Ramat Gan, Israel.
Multiplier AI Solutions
Seed Round in 2017
Multiplier AI Solutions specializes in developing tailored software solutions for the healthcare sector, including targeted marketing, CRM, data analysis, and sales force automation tools. Founded in 2011 and headquartered in Hyderabad, India, the company serves clients in India, Oman, Iraq, and the United Arab Emirates. Its offerings extend to multi-channel marketing services, digital marketing, and analytics consulting, primarily targeting hospitals, diagnostic centers, clinics, and home health providers. Multiplier AI Solutions has established a strong reputation by partnering with leading healthcare organizations, resulting in significant revenue impacts and improved marketing strategies. The company’s AI-driven platforms have demonstrated remarkable effectiveness, generating substantial increases in performance metrics. It has successfully replaced some of the most recognized healthcare AI solutions and consistently delivers results that exceed client expectations in patient engagement and ROI-driven campaigns.
Engagio
Series B in 2016
Engagio Inc. is a company that specializes in account-based marketing and sales development solutions. Founded in 2015 and headquartered in San Mateo, California, Engagio offers a suite of products designed to enhance engagement with high-value accounts. Key offerings include PlayMaker, a software-as-a-service product that facilitates orchestrated human connections across various communication channels and departments, and Scout, an account-based marketing extension that supports customer-facing teams. Additionally, Engagio Orchestrate allows revenue teams to design and automate impactful marketing strategies across multiple channels, including advertising, sales engagement, and CRM systems. By providing comprehensive analytics and insights, Engagio equips B2B companies to effectively engage target accounts and strengthen customer relationships, ultimately driving sales and marketing success. As of mid-2020, Engagio operates as a subsidiary of Demandbase, Inc.
Gong
Seed Round in 2016
Gong.io, Inc. develops and markets a sales conversation intelligence platform designed to enhance the performance of remote sales teams. The platform captures, analyzes, and delivers insights from customer interactions, providing valuable deal and people intelligence. Its Revenue Intelligence solution supports various applications, including sales improvement, training, onboarding, strategy, engagement, enablement, and conversation analysis. The cloud-based platform employs artificial intelligence to automatically record and transcribe sales conversations, integrating results from audio sources and web-conferencing tools with customer relationship management systems. This functionality enables organizations to save time, improve win rates, enhance strategic decision-making, and ultimately drive revenue growth. Founded in 2015, Gong.io is headquartered in San Francisco, California, with an additional office in Ramat Gan, Israel.
Personali
Series B in 2015
Personali is a technology company that assists leading retailers in boosting sales and profitability both online and offline. It achieves this through its Intelligent Incentive platform, which leverages behavioral economics principles and machine learning algorithms to understand and engage shoppers emotionally. The platform enables precision targeting of shoppers with personalized incentives, enhancing customer loyalty, accelerating sales growth, optimizing profitability, and facilitating seamless shopping experiences across channels. Personali is supported by prominent technology investors such as Norwest Venture Partners, Cedar Fund, and Gemini Partners.
sulekha.com
Series C in 2015
Sulekha is one of India’s largest and fastest-growing digital business and consumer brands that has transformed local services ecosystem through a powerful need fulfillment and monetization platform that generates qualified, parameterized leads to a vast number of local SMBs in 40 cities.
Sulekha’s unique, scalable digital platform, stapled to an expanding digital-mobile-local opportunity, has
cultivated both sides of the local commerce loop to serve in 24,000 location-categories:
• Purchase-oriented users (16+ M user needs captured p.a., one of the largest in India, growing at 70% p.a.)
• Growth-oriented businesses (2+ M active local businesses, one of the largest in India, growing at 35% p.a.)
CRMNEXT
Series A in 2014
CRMNEXT is an enterprise CRM solution provider credited with the world's largest installations in financial sector. From Fortune 500 to start-ups, businesses across nine verticals have built profitable customer relationships via CRMNEXT.
CRMNEXT eliminates the barriers between human and digital channels, enabling world-class, omni-channel customer interactions from a single platform. It recalibrates banks’ potential to grow engagement, drive profitability, and deliver innovation.
CRMNEXT’s customers include global brands like Pfizer, State Bank of India, HDFC Bank, ICICI Bank, Axis Bank, Tata AIA, Reliance, Banco de Oro Philippines, National Bank of Oman, Pavers England etc. It is in Gartner Magic Quadrant for Lead management, Sales Force Automation and Customer Engagement. For more information,
Act-On Software
Venture Round in 2014
Act-On Software, Inc. is a developer of a cloud-based marketing automation platform tailored for small and mid-sized businesses. The platform enables marketers to create and manage various marketing campaigns, including email marketing, website lead generation, social media marketing, and account-based marketing. Act-On's solutions help organizations attract prospects, convert leads, and measure campaign effectiveness while enhancing customer engagement and brand awareness. Additionally, the company offers professional consulting, support, and training services to optimize the use of its platform. Act-On serves diverse industries such as banking, insurance, manufacturing, technology, and agencies. Founded in 2006 and headquartered in Portland, Oregon, Act-On also has locations in Scottsdale, Arizona, and Reading, United Kingdom.
Act-On Software
Series D in 2012
Act-On Software, Inc. is a developer of a cloud-based marketing automation platform tailored for small and mid-sized businesses. The platform enables marketers to create and manage various marketing campaigns, including email marketing, website lead generation, social media marketing, and account-based marketing. Act-On's solutions help organizations attract prospects, convert leads, and measure campaign effectiveness while enhancing customer engagement and brand awareness. Additionally, the company offers professional consulting, support, and training services to optimize the use of its platform. Act-On serves diverse industries such as banking, insurance, manufacturing, technology, and agencies. Founded in 2006 and headquartered in Portland, Oregon, Act-On also has locations in Scottsdale, Arizona, and Reading, United Kingdom.
sulekha.com
Series B in 2011
Sulekha is one of India’s largest and fastest-growing digital business and consumer brands that has transformed local services ecosystem through a powerful need fulfillment and monetization platform that generates qualified, parameterized leads to a vast number of local SMBs in 40 cities.
Sulekha’s unique, scalable digital platform, stapled to an expanding digital-mobile-local opportunity, has
cultivated both sides of the local commerce loop to serve in 24,000 location-categories:
• Purchase-oriented users (16+ M user needs captured p.a., one of the largest in India, growing at 70% p.a.)
• Growth-oriented businesses (2+ M active local businesses, one of the largest in India, growing at 35% p.a.)
sulekha.com
Series A in 2006
Sulekha is one of India’s largest and fastest-growing digital business and consumer brands that has transformed local services ecosystem through a powerful need fulfillment and monetization platform that generates qualified, parameterized leads to a vast number of local SMBs in 40 cities.
Sulekha’s unique, scalable digital platform, stapled to an expanding digital-mobile-local opportunity, has
cultivated both sides of the local commerce loop to serve in 24,000 location-categories:
• Purchase-oriented users (16+ M user needs captured p.a., one of the largest in India, growing at 70% p.a.)
• Growth-oriented businesses (2+ M active local businesses, one of the largest in India, growing at 35% p.a.)
Ventaso
Series E in 2001
Ventaso specializes in the development of customer message management software aimed at enhancing sales and marketing efforts. The company's technology focuses on linking and reassembling content to create tailored sales materials, thereby improving the efficiency and effectiveness of communication with potential clients. In addition to its core software offerings, Ventaso provides comprehensive marketing information, product positioning tools, and competitive analysis resources to support organizations in managing their messaging strategies. This combination of services positions Ventaso as a valuable partner for businesses looking to optimize their sales processes and enhance their market presence.
Market-Touch Corp
Venture Round in 2000
Market-Touch Corp., a provider of sales and marketing effectiveness systems.
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