Pico Partners

PICO Partners is a venture capital firm founded in 2015, with its headquarters in New York City and additional offices in Jerusalem and Tel Aviv. The firm specializes in investing in start-up and early-stage companies, primarily focusing on technology sectors such as information technology consulting, software, and technology-enabled services. PICO Partners aims to support visionary entrepreneurs, particularly those from Israel, who are transforming markets and industries through innovative technologies. The firm has managed multiple investment funds, enabling it to make numerous investments across various industries, including fashion, automotive, tech, and cybersecurity. In addition to financial backing, PICO offers extensive support through its domain expertise, advisor network, and collaborative resources to assist portfolio companies in their growth trajectories. Since its inception, PICO Partners has made several successful exits from its investments, demonstrating its commitment to fostering entrepreneurial success.

Seth Hochhauser

Associate

Todd Kesselman

Investor

Elie Wurtman

Co-Founder and Partner

Past deals in MENA

Tastewise

Series A in 2022
Tastewise is a developer of an artificial intelligence-driven platform that empowers food and beverage brands to innovate in product development, marketing, and sales. By providing real-time insights into consumer behavior, Tastewise eliminates guesswork and outdated reports, enabling brands to understand how consumers cook, order, and eat. Their technology supports personalized research and marketing execution workflows tailored specifically for the food industry, addressing challenges such as fragmentation and inefficiency. Tastewise's solutions allow clients, including major companies like Nestle and Coca-Cola, to design products that meet customer needs, create targeted marketing campaigns, and identify potential restaurant partners for their offerings. This approach not only enhances decision-making but also promotes a healthier and more sustainable food ecosystem.

Zero Networks

Series A in 2022
Zero Networks Inc. is a company based in Tel Aviv, Israel, that specializes in cloud-based network security software. Founded in 2019, it focuses on automating the creation and enforcement of network access rules across entire networks. The company's technology intelligently learns how users and machines communicate, allowing for customized access control. It incorporates a two-factor authentication mechanism for users' mobile phones to ensure that legitimate connections, even if unusual, remain unaffected. Notably, Zero Networks eliminates the need for agents to be deployed and avoids complex policy configurations, providing straightforward and robust security for all users and machines within a network.

Niio

Series A in 2021
Niio - The world’s leading Digital Art Distribution Network: (SAAS Enabled Marketplace) A purpose built collaborative ecosystem/platform connecting all those involved with safeguarding, showcasing and monetising digital art: - The most significant catalog of premium video & media art available on demand - The broadest community of leading international artists, curators and galleries - A premium, art and lifestyle brand, setting the standards for the medium - A comprehensive technology infrastructure, underpinned by a blockchain enabled commerce engine and a stack of professional software tools for supporting the entire lifecycle of a digitally created work - from storage and self-publishing, through rights-managed distribution and finally the playback of multi-format art on any type of display We believe digital art is giving way to a new visual culture which can inspire and connect people in today’s noisy digital world. We created Niio to become the go-to-platform for this medium and to become the standard for reaching people everywhere

Affogata

Seed Round in 2021
Affogata, based in Bnei Brak, Israel, specializes in acquiring external data and transforming it into actionable insights for businesses. By leveraging this data, Affogata enables enterprises to enhance their operations and decision-making processes. The company positions itself as a key player in integrating open big data into enterprise resource planning, providing organizations with the tools needed to effectively utilize vast amounts of information for improved performance.

K Health

Series E in 2021
K Health, Inc. develops and provides a health application that provides personalized and data-driven information about their symptoms and health. The company was formerly known as Kang Health, Inc. and changed its name to K Health, Inc. in November 2018. K Health, Inc. was incorporated in 2016 and is based in New York, New York with an additional office in Israel.

K Health

Series D in 2020
K Health, Inc. develops and provides a health application that provides personalized and data-driven information about their symptoms and health. The company was formerly known as Kang Health, Inc. and changed its name to K Health, Inc. in November 2018. K Health, Inc. was incorporated in 2016 and is based in New York, New York with an additional office in Israel.

ReSec Technologies

Series A in 2020
ReSec is an Israeli cyber security company providing organizations with the ultimate protection from file-based malware threats, both known an unknown ("zero days"). We are a gateway solution, used by large and highly sensitive organizations for protection from email, endpoint, file uploads and downloads, and transfer threats. Overcoming the limitations of conventional anti-malware detection solutions by using patented Content Disarm and Reconstruction (CDR) technology. ReSec’s ReSecure Platform is a multi-engine solution that treats every file as a threat, leaves the original file outside of the organization’s network, and delivers the end-user a threat-free and fully functional replica of the file in real-time. ReSec is an established product that is market tested, with dozens of enterprise customers, from large banks, military and defense organizations, government offices, airlines, oil and gas companies and more.

Zero Networks

Seed Round in 2020
Zero Networks Inc. is a company based in Tel Aviv, Israel, that specializes in cloud-based network security software. Founded in 2019, it focuses on automating the creation and enforcement of network access rules across entire networks. The company's technology intelligently learns how users and machines communicate, allowing for customized access control. It incorporates a two-factor authentication mechanism for users' mobile phones to ensure that legitimate connections, even if unusual, remain unaffected. Notably, Zero Networks eliminates the need for agents to be deployed and avoids complex policy configurations, providing straightforward and robust security for all users and machines within a network.

Arbox

Seed Round in 2020
Arbox is a fitness business management platform and members' application that helps owners in their journey from Fitness to Business. The platform is the partner of the fitness business entrepreneur in their success offering Core, Growth, and Retention tools to deal with any challenges they face.

Sepio

Series A in 2019
Cyber Sepio Systems, LTD. develops and delivers Rogue Device Mitigation security suite that protects organizations from hardware-based attacks and threats by leveraging a combination of physical fingerprinting technology together with device behavior analytics. Its SaaS-based security suite can be deployed on any physical or virtual environment in any combination of on-premises, private, and public cloud. The company was founded in 2016 and is based in Rockville, Maryland with operations in Mt. Pleasant, South Carolina; and Tel Aviv, Israel.

Arbox

Pre Seed Round in 2019
Arbox is a fitness business management platform and members' application that helps owners in their journey from Fitness to Business. The platform is the partner of the fitness business entrepreneur in their success offering Core, Growth, and Retention tools to deal with any challenges they face.

ChargeAfter

Series A in 2019
ChargeAfter Ltd is a financing technology platform that specializes in Point of Sale financing. Founded in 2017 and headquartered in Ramat Gan, Israel, with additional offices in Sunnyvale, California, and New York, the company connects lenders with merchants to create a global financing network. This platform enables merchants to provide consumers with personalized financing options at checkout from multiple lenders, facilitating real-time financial solutions that enhance the purchasing experience. ChargeAfter's innovative approach aims to streamline the financing process, making it more accessible for consumers while supporting merchants in offering diverse payment solutions.

ReSec Technologies

Series A in 2019
ReSec is an Israeli cyber security company providing organizations with the ultimate protection from file-based malware threats, both known an unknown ("zero days"). We are a gateway solution, used by large and highly sensitive organizations for protection from email, endpoint, file uploads and downloads, and transfer threats. Overcoming the limitations of conventional anti-malware detection solutions by using patented Content Disarm and Reconstruction (CDR) technology. ReSec’s ReSecure Platform is a multi-engine solution that treats every file as a threat, leaves the original file outside of the organization’s network, and delivers the end-user a threat-free and fully functional replica of the file in real-time. ReSec is an established product that is market tested, with dozens of enterprise customers, from large banks, military and defense organizations, government offices, airlines, oil and gas companies and more.

Sepio

Seed Round in 2019
Cyber Sepio Systems, LTD. develops and delivers Rogue Device Mitigation security suite that protects organizations from hardware-based attacks and threats by leveraging a combination of physical fingerprinting technology together with device behavior analytics. Its SaaS-based security suite can be deployed on any physical or virtual environment in any combination of on-premises, private, and public cloud. The company was founded in 2016 and is based in Rockville, Maryland with operations in Mt. Pleasant, South Carolina; and Tel Aviv, Israel.

Payzday

Seed Round in 2018
Payzday is a risk management solution provider based in Tel Aviv, Israel, established in 2017. The company specializes in analyzing the risk levels of merchants selling online through marketplaces. By leveraging advanced technologies such as big data, artificial intelligence, and predictive analytics, Payzday creates significant visibility into the risk associated with these merchants. Its approach extends beyond initial onboarding assessments, offering continuous monitoring that enables near real-time predictions of any potentially unlawful, risky, or unstable situations involving merchants. This innovative methodology allows financial institutions to make informed decisions and provide necessary financing solutions to online sellers, ultimately aiming to enhance their access to capital.

Payzday

Venture Round in 2018
Payzday is a risk management solution provider based in Tel Aviv, Israel, established in 2017. The company specializes in analyzing the risk levels of merchants selling online through marketplaces. By leveraging advanced technologies such as big data, artificial intelligence, and predictive analytics, Payzday creates significant visibility into the risk associated with these merchants. Its approach extends beyond initial onboarding assessments, offering continuous monitoring that enables near real-time predictions of any potentially unlawful, risky, or unstable situations involving merchants. This innovative methodology allows financial institutions to make informed decisions and provide necessary financing solutions to online sellers, ultimately aiming to enhance their access to capital.

Jolt

Seed Round in 2018
Jolt is a company that creates innovative learning spaces aimed at enhancing professional skills through short, effective educational sessions. Founded in 2015 and headquartered in Tel Aviv, Israel, Jolt offers a platform where individuals can engage in collaborative learning with world-class instructors. The sessions are designed to fit into professionals' weekly routines, fostering a community of lifelong learners. Each learning space features modern, thoughtfully designed classrooms that encourage interaction and engagement among participants, making the educational experience both effective and enjoyable.

Tastewise

Seed Round in 2018
Tastewise is a developer of an artificial intelligence-driven platform that empowers food and beverage brands to innovate in product development, marketing, and sales. By providing real-time insights into consumer behavior, Tastewise eliminates guesswork and outdated reports, enabling brands to understand how consumers cook, order, and eat. Their technology supports personalized research and marketing execution workflows tailored specifically for the food industry, addressing challenges such as fragmentation and inefficiency. Tastewise's solutions allow clients, including major companies like Nestle and Coca-Cola, to design products that meet customer needs, create targeted marketing campaigns, and identify potential restaurant partners for their offerings. This approach not only enhances decision-making but also promotes a healthier and more sustainable food ecosystem.

Ment.io

Series B in 2018
Our mission is to help teams optimize the quality and speed of their decision-making, the fate of your company depends on the sum of your decisions, but decision-making has never been harder. Teams facing thousands of decisions a day are bogged down by endless meetings and fragmented conversations spread across email and Slack. And, after all that back and forth, they’re seldom left feeling confident about their decisions. We believe that combining credible decision-making with speed results in success. After all, you should never have to compromise between the two. This is why we built Ment.io with the singular goal of helping teams make confident decisions in an agile world. By enabling you to make trusted decisions efficiently, Ment.io propels you toward action and success.

Payzday

Seed Round in 2018
Payzday is a risk management solution provider based in Tel Aviv, Israel, established in 2017. The company specializes in analyzing the risk levels of merchants selling online through marketplaces. By leveraging advanced technologies such as big data, artificial intelligence, and predictive analytics, Payzday creates significant visibility into the risk associated with these merchants. Its approach extends beyond initial onboarding assessments, offering continuous monitoring that enables near real-time predictions of any potentially unlawful, risky, or unstable situations involving merchants. This innovative methodology allows financial institutions to make informed decisions and provide necessary financing solutions to online sellers, ultimately aiming to enhance their access to capital.

Sepio

Venture Round in 2018
Cyber Sepio Systems, LTD. develops and delivers Rogue Device Mitigation security suite that protects organizations from hardware-based attacks and threats by leveraging a combination of physical fingerprinting technology together with device behavior analytics. Its SaaS-based security suite can be deployed on any physical or virtual environment in any combination of on-premises, private, and public cloud. The company was founded in 2016 and is based in Rockville, Maryland with operations in Mt. Pleasant, South Carolina; and Tel Aviv, Israel.

Niio

Seed Round in 2017
Niio - The world’s leading Digital Art Distribution Network: (SAAS Enabled Marketplace) A purpose built collaborative ecosystem/platform connecting all those involved with safeguarding, showcasing and monetising digital art: - The most significant catalog of premium video & media art available on demand - The broadest community of leading international artists, curators and galleries - A premium, art and lifestyle brand, setting the standards for the medium - A comprehensive technology infrastructure, underpinned by a blockchain enabled commerce engine and a stack of professional software tools for supporting the entire lifecycle of a digitally created work - from storage and self-publishing, through rights-managed distribution and finally the playback of multi-format art on any type of display We believe digital art is giving way to a new visual culture which can inspire and connect people in today’s noisy digital world. We created Niio to become the go-to-platform for this medium and to become the standard for reaching people everywhere

Calypsa

Series A in 2017
Calypsa operates an online marketplace specializing in modest fashion, connecting consumers with over 150 boutiques that offer a diverse range of unique apparel and related products. Founded in 2015 and headquartered in Jerusalem, Israel, Calypsa primarily serves women from various religious backgrounds, including Christian, Mormon, Muslim, and Jewish communities, who value the principles of modesty in their clothing choices. The platform provides a curated selection of items that reflect these values, aiming to meet the specific needs and preferences of its customer base.

ChargeAfter

Venture Round in 2017
ChargeAfter Ltd is a financing technology platform that specializes in Point of Sale financing. Founded in 2017 and headquartered in Ramat Gan, Israel, with additional offices in Sunnyvale, California, and New York, the company connects lenders with merchants to create a global financing network. This platform enables merchants to provide consumers with personalized financing options at checkout from multiple lenders, facilitating real-time financial solutions that enhance the purchasing experience. ChargeAfter's innovative approach aims to streamline the financing process, making it more accessible for consumers while supporting merchants in offering diverse payment solutions.

Ment.io

Venture Round in 2016
Our mission is to help teams optimize the quality and speed of their decision-making, the fate of your company depends on the sum of your decisions, but decision-making has never been harder. Teams facing thousands of decisions a day are bogged down by endless meetings and fragmented conversations spread across email and Slack. And, after all that back and forth, they’re seldom left feeling confident about their decisions. We believe that combining credible decision-making with speed results in success. After all, you should never have to compromise between the two. This is why we built Ment.io with the singular goal of helping teams make confident decisions in an agile world. By enabling you to make trusted decisions efficiently, Ment.io propels you toward action and success.

Cy oT

Seed Round in 2016
Cy-oT delivers an Enterprise-Grade defense that fills the IoT cybersecurity gap, continuously identifying and monitoring all the smart connected devices in your surrounding airspace, so you have total visibility, active threat detection and real-time attack mitigation to protect your assets and operations, while safely embracing IoT and wireless technologies.

Sepio

Pre Seed Round in 2016
Cyber Sepio Systems, LTD. develops and delivers Rogue Device Mitigation security suite that protects organizations from hardware-based attacks and threats by leveraging a combination of physical fingerprinting technology together with device behavior analytics. Its SaaS-based security suite can be deployed on any physical or virtual environment in any combination of on-premises, private, and public cloud. The company was founded in 2016 and is based in Rockville, Maryland with operations in Mt. Pleasant, South Carolina; and Tel Aviv, Israel.

Filelock

Seed Round in 2016
Filelock is cyber defense company that introduces a game changing solution to protect your data from internal and external attacks.

ReSec Technologies

Series A in 2016
ReSec is an Israeli cyber security company providing organizations with the ultimate protection from file-based malware threats, both known an unknown ("zero days"). We are a gateway solution, used by large and highly sensitive organizations for protection from email, endpoint, file uploads and downloads, and transfer threats. Overcoming the limitations of conventional anti-malware detection solutions by using patented Content Disarm and Reconstruction (CDR) technology. ReSec’s ReSecure Platform is a multi-engine solution that treats every file as a threat, leaves the original file outside of the organization’s network, and delivers the end-user a threat-free and fully functional replica of the file in real-time. ReSec is an established product that is market tested, with dozens of enterprise customers, from large banks, military and defense organizations, government offices, airlines, oil and gas companies and more.

Ment.io

Venture Round in 2015
Our mission is to help teams optimize the quality and speed of their decision-making, the fate of your company depends on the sum of your decisions, but decision-making has never been harder. Teams facing thousands of decisions a day are bogged down by endless meetings and fragmented conversations spread across email and Slack. And, after all that back and forth, they’re seldom left feeling confident about their decisions. We believe that combining credible decision-making with speed results in success. After all, you should never have to compromise between the two. This is why we built Ment.io with the singular goal of helping teams make confident decisions in an agile world. By enabling you to make trusted decisions efficiently, Ment.io propels you toward action and success.

Calypsa

Seed Round in 2015
Calypsa operates an online marketplace specializing in modest fashion, connecting consumers with over 150 boutiques that offer a diverse range of unique apparel and related products. Founded in 2015 and headquartered in Jerusalem, Israel, Calypsa primarily serves women from various religious backgrounds, including Christian, Mormon, Muslim, and Jewish communities, who value the principles of modesty in their clothing choices. The platform provides a curated selection of items that reflect these values, aiming to meet the specific needs and preferences of its customer base.

Namogoo

Venture Round in 2015
Namogoo protects the customer journey and user privacy for online enterprises, powering superior digital experiences and business results. The first company to discover and solve Customer Journey Hijacking, Namogoo’s client-side platform prevents unauthorized ad injections from hijacking online customers to competitors and mitigates against privacy and compliance risks emanating from 3rd and 4th party vendors. Analyzing over 500 million web sessions weekly, Namogoo’s self-learning solutions empower enterprises with a new generation of visibility, efficiency, and governance of their website ecosystem. Leading online brands rely on Namogoo’s solutions to gain control over their online customer experience and consistently improve business results. Namogoo has been recognized as a Gartner Cool Vendor for creating a new space in the digital ecosystem and was ranked by Dun & Bradstreet as the Best Israeli Startup to Work For in 2019.