PLG Ventures

PLG Ventures, LLC is a venture capital firm based in Santa Monica, California, with an additional office in Los Angeles. Established in 2015, the firm specializes in pre-seed and seed investments, focusing on technology-enabled startups. PLG Ventures primarily targets companies in southern California, working closely with founding teams to enhance their leadership and emotional intelligence skills. The firm aims to provide not only financial support but also guidance in establishing a strong foundation for scalable and successful growth.

Peter Goldberg

Partner and Founder

Elaine Russell

Venture Partner

Past deals in Local

Local ID

Seed Round in 2015

Local ID is a cloud-based intelligence platform that provides multi-unit brands with the data, tools, and process to build a dynamic local marketing playbook. The company provides its customers with unprecedented visibility into the identity of every store, including the opportunities, and marketing activities that surround them. Founded in 2014 by Alex Nocifera, Andrea Shuff, Jason McDonnell, and Manjunath P Reddy.

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