Plug and Play

Plug and Play, founded in 2006 and based in Sunnyvale, California, operates as a business accelerator and venture capital firm that focuses on early-stage and seed investments in technology startups. The firm runs 12 industry-specific accelerator programs annually, connecting startups with corporate partners and investors to foster collaboration and growth. Plug and Play's investment strategy encompasses a wide range of sectors, including fintech, health and wellness, travel, cybersecurity, and sustainability, allowing it to support diverse startups from any country. The firm provides various resources, including funding, mentorship, office space, and networking opportunities, and has a global presence with offices in North America, Europe, and Asia. Plug and Play has a strong track record, having helped numerous startups secure over $9 billion in funding since its inception. Its programs aim to refine business models and facilitate introductions to potential investors, ultimately contributing to the growth of the startup ecosystem.

Saeed Amidi

Co-Founder & Co-Chief Executive Officer

Kiswana Browne

Associate

Nick Daley

Associate

Gabriela Dow

Co-Founder and Partner

Matt Helmers

Director of Strategy and Innovation

Alex Roudi

Managing Partner, San Diego

Marc Steiner

General Counsel

Jupe Tan

Managing Partner, Asia Pacific & Senior Vice President, Global Operations

Andy Toth

Investment Director

Phillip Vincent

Managing Partner, East Asia

Fan Wen

Associate

Chen Zhao

Managing Partner, China

Past deals in North Africa

Chari

Venture Round in 2023
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Smartprof

Seed Round in 2022
Smartprof is a B2C educational platform based in North Africa. It's a platform that links students of primary, secondary and Highschool, with students of universities, business, and engineering schools that are able to teach and dispense coaching sessions. Smartprof helps match easily the supply and demand in the learning sphere in Morocco. It then creates a differenciated and innovative offer of teaching and learning, as the teachers and coachs are freshly young graduates that are molded to teaching. Finally, Smartprof aspires to become the reference of online courses and e-learning in the Northern African market and on the long term the Asian one.

Jobop

Seed Round in 2022
Jobop is a staffing platform that facilitates the connection between companies and qualified employees seeking temporary work contracts. The company specializes in providing staffing solutions across various sectors, including hospitality, construction, logistics, and manufacturing. By offering a streamlined process for hiring contract-based employees, Jobop helps organizations efficiently onboard temporary job seekers, ensuring that they can meet their workforce needs promptly and effectively.

Pharmacy Marts

Seed Round in 2022
Pharmacy Marts is an online platform that enables pharmacists to get their daily prescriptions and medications from a variety of suppliers. Pharmacy Marts was founded in 2021 and is located in Cairo, Egypt.

WafR

Pre Seed Round in 2022
WafR is a reward-based loyalty startup that allows users to earn phone recharges while shopping at retail shops.

Bosta

Convertible Note in 2021
Bosta is an on-demand delivery service based in Cairo, Egypt, that specializes in B2C instant delivery. Founded in 2016, the company offers an online platform and mobile application that enables individuals and businesses to easily send and receive shipments while tracking their deliveries in real-time. Deliveries are primarily made using scooters, which are mainly owned by the delivery personnel. Bosta aims to simplify the logistics process in densely populated urban areas, providing a convenient solution for users to manage their shipping needs with minimal effort.

Chari

Seed Round in 2021
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Odiggo

Seed Round in 2021
Odiggo is an eCommerce platform that connects customers with established car parts & services suppliers all around Egypt. We're here to make car parts & services as simple as buying a t-shirt online, with a few clicks we can help people find their car parts and get them delivered to their service centers or their homes.

Chari

Convertible Note in 2021
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Bypa-ss

Convertible Note in 2021
Bypa-ss is digitizing healthcare information exchange between healthcare providers who want to deliver best quality of care to their patients. Connecting care providers and creating a single digital identity for a patient with their all medical data on them all the time dramatically enhance quality of care cutting down time waste, redundant costs and medical errors while providing pool of data for further development of operations, marketing, investments and even medical procedures.

Bosta

Series A in 2021
Bosta is an on-demand delivery service based in Cairo, Egypt, that specializes in B2C instant delivery. Founded in 2016, the company offers an online platform and mobile application that enables individuals and businesses to easily send and receive shipments while tracking their deliveries in real-time. Deliveries are primarily made using scooters, which are mainly owned by the delivery personnel. Bosta aims to simplify the logistics process in densely populated urban areas, providing a convenient solution for users to manage their shipping needs with minimal effort.

NowPay

Seed Round in 2020
NowPay, Inc. is a fintech company based in Cairo, Egypt, founded in 2018. It operates an online platform designed to enhance the financial wellness of corporate employees. The platform offers personal finance management services, allowing users to track savings, spending, budgeting, and borrowing. Additionally, NowPay provides a mobile application that offers detailed insights into employees' salaries, balances, and eligible loan amounts. The company partners with employers to facilitate advance salary payments, enabling employees to access their earnings at any time during the month without incurring liabilities, and to repay these advances over multiple months.

NowPay

Seed Round in 2020
NowPay, Inc. is a fintech company based in Cairo, Egypt, founded in 2018. It operates an online platform designed to enhance the financial wellness of corporate employees. The platform offers personal finance management services, allowing users to track savings, spending, budgeting, and borrowing. Additionally, NowPay provides a mobile application that offers detailed insights into employees' salaries, balances, and eligible loan amounts. The company partners with employers to facilitate advance salary payments, enabling employees to access their earnings at any time during the month without incurring liabilities, and to repay these advances over multiple months.

Dapi

Convertible Note in 2020
Dapi Ltd is a fintech company that specializes in developing application programming interfaces (APIs) to facilitate payments between consumer bank accounts and businesses. Founded in 2019 and headquartered in Abu Dhabi, the company provides a suite of open banking APIs designed to connect customer bank accounts, initiate payments, and access financial data in real-time. Dapi acts as an intermediary between financial applications and banks, enabling developers to create solutions such as digital wallets, budget trackers, and investment applications. Its services allow fintech companies to initiate payments through banks and offer financial services based on customer bank statement data. Dapi operates in multiple countries, including the United States, Saudi Arabia, Egypt, Pakistan, South Africa, and Kuwait, and has demonstrated significant demand for its offerings, achieving substantial growth in annual recurring revenue.

InstaDeep

Non Equity Assistance in 2019
InstaDeep Ltd develops and offers artificial intelligence (AI) based decision making systems for enterprise sector. The company was founded in 2014 and is headquartered in London, United Kingdom with additional offices in Paris, France; Tunis, Tunisia; Nairobi, Kenya; and Lagos, Nigeria.

Lynks

Seed Round in 2016
Lynks is an e-commerce company focused on making high-demand products accessible to individuals in developing countries. It provides online shopping services that allow users to order products not readily available in their local markets and ensures delivery to their doorsteps without incurring customs duties. By simplifying the shopping process, Lynks enables customers to access a broader range of brands and products, addressing the challenges faced by consumers in regions with limited availability.

Telly

Angel Round in 2008
Telly, Inc. operates a Web-video discovery platform. The company offers Telly, a solution to share and discover videos; and Telly Plus, a premium content service that allows users to stream movies and television shows to their iOS and Android mobile devices, and computers. It serves customers primarily in Saudi Arabia, Bahrain, the United Arab Emirates, Kuwait, Qatar, Oman, Lebanon, Jordan, Egypt, Morocco, Algeria, Tunisia, Iraq, and Yemen. Telly, Inc. was formerly known as TwitVid, Inc. and changed its name to Telly, Inc. in June 2012. The company was founded in 2007 and is based in San Francisco, California.